Blog serves two important purposes for companies; it keeps customers informed and and attracts organic traffic from search engines. The most popular blogging and content management system (CMS) option used for blogging is WordPress, however there are many others. One advantage that makes WordPress standout from others is that, it is SEO-friendly and very easy to use.

Most businesses when starting with blogging would install WordPress, post some blog contents and expects some large content view. Getting traffic with WordPress is not automatic. There are certain optimisation techniques that has to be implemented if you want your contents to show up in search result pages and get clicks.

While these optimisation technique sounds easy, to a person just starting with blogging and who has little knowledge of content management, optimisation could be complex. Some basic SEO steps are even often overlooked by experts.

Either you already an expert or you are just starting with blogging and SEO, you will find ten tips and guidelines discussed in this article very useful.

1. Ensure Your Blog is Indexed
Do you know that it is possible to be publishing great contents and not get any traffic on your blog? From experience, I have seen many situations in which bloggers don’t get anyone or enough people to read their contents. They were not getting traffic from Google or any other search engines. Yet they were publishing great contents and understood the fundamentals of On-Page SEO.

The thing is, you can have your blog or website blocked from being indexed or crawled by search engines bot without you knowing. In WordPress, there is an option (Search Engine Visibility) under setting in which when ticked or selected can stop your site from being indexed by search engines such as Google, Bings and the rest. If it is unticked or deselected, it allows search engine bot to crawl, access and index your posts. You see the result of this when your post shows up in search result pages. It means they have now been indexed.

To know if your blog posts are indexed, perform the following search commands “site:yourblogname.com” – this operation will return all your blog posts that are indexed in the search result. If they are not indexed, a directive to check index settings would be issued.

2. Get Web Address Setting Right
People get to your website using either www or non-www version of your website. If you set a redirect in place, typing any of the above will lead to the same website. WordPress makes it easy to make domain settings by giving option whether to use or not to use www version of your website.

If you are just getting started (from scratch) with your blog, it is advised that you use the www version of your blog and include HTTPS. It would like this https://www.blogname.com.

The non-www version will look like this https://blogname.com.

Any link you build should follow the same format. Google and most search engines assigns authority based on link format. If then you have a mixed of www and non-www, it would not be as effective as if they were of the same format.

In case you have been running your blog for sometimes and it has been indexed, see what domain variation has the most pages indexed. The higher the pages, the higher the domain authority. Readjust your domain or web address settings as appropriate.

3. Enable SEO friendly permalink
Google algorithm is advance. Its bot crawls many different parts of a webpage to determine what the content is about; what search terms (keywords) and phrases should trigger it, and in what position should it be displayed for those keywords and searches?

One of the important components of a webpage is the URL of the page. URL means Uniform Resource Locator. It deals the exact web address of the post. Meanwhile, WordPress automatically generates address for posts using date and page title at the end. Here is an example of URL for a post published on March 15, 2022:

https://www.blogname.com/2022/03/15

While there is technically nothing wrong with this – as it will render the content just fine – you aren’t helping Google understand what the page is about. Set up your permalinks to inherit the “Post Name” setting. With this enabled the same post example from above would simply be:

https://www.blogname.com/your-page-title/

It looks better visually, and it also helps Google better understand your content, and at scale across hundreds of blog posts, your traffic numbers will increase.

You are correct on this www usage advice. We have had to switch to www version from a naked domain version and the merits where more obvious than what any publication we read about it conttained.

Thanks for sharing your experience.

EngRichie:
You are correct on this www usage advice. We have had to switch to www version from a naked domain version and the merits where more obvious than what any publication we read about it conttained.

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