Dear Ladies & Gentlemen,

Thank you for your interest in advertising on the Nairaland Forum!

Nairaland runs a Targeted Ad Platform with which any Nairaland member can place adverts on the sections of Nairaland where the people he/she wants to reach are most likely to be found (for example, a political party could place ads on the politics section with it).

To place ads on Nairaland, the first step is to get your ad banner designed by a good graphic designer. Your ad banner must be borderless, 318 pixels wide, 106 pixels tall, less than 30kb in size, and in the PNG or JPG format. Once it's ready, go to www.nairaland.com/campaign and click (Upload Ad) to upload your banner ad and landing page, and wait for approval. (Your ad might not be approved if it's deceptive or illegal or morally questionable in some way).

After your ad is approved, we will provide you with information about how to purchase advertising credits so you can freely place your ads on any section of Nairaland - including the home page. Our system is extremely simple by design.

Please see our Estimated Advertising Rates to find out how much it'll cost to advertise on the various sections of Nairaland on the long run (prices on the short term are strongly correlated with traffic levels). Billing takes place every few minutes and you will get detailed reports on unique clicks and views and charges for each ad/section and for your entire account over various time periods.

We look forward to doing business with you!

Best regards,
Seun Osewa.

How do you charge? Per click? Per impression? Per hour?
We charge for approximate value delivered. This is highly correlated with traffic on the short run. So when there's less traffic, you pay less, and when you're charged more, it will most likely be due to an increase in traffic. However, on the long run, that's not the only factor we consider. We have developed a robust pricing algorithm to make sure that you will always get what you pay for.

What kind of ads would you not accept on Nairaland?
We will reject ads that we consider to be ethically or morally questionable in one way or the other. We reject ads for HYIPs and most MLMs because they are fundamentally unsustainable. We reject ads for health remedies that make claims that have not been verified by NAFDAC because we know that they don't work as advertised. We also reject some mailing list building ads because we don't want our members to be spammed. Sexual ads will only be accepted of placed in the sexuality section.

Can we submit animated ads?
No. This is because they are distracting. If your ads are attractive and well targeted, people will notice them without any animations.

NAIRALAND.COM TRAFFIC STATISTICS

June 2019: 5,383,512 unique visitors, 29,994,528 visits. 229,826,189 pageviews. 30 days.
July 2019: 4,687,723 unique visitors, 30,045,109 visits. 243,243,183 pageviews. 31 days.
August 2019: 4,522,759 unique visitors, 29,099,356 visits. 236,989,478 pageviews. 31 days.
September 2019: 4,604,737 unique visitors, 28,567,661 visits. 222,053,830 pageviews. 30 days.
October 2019: 6,263,777 unique visitors, 31,459,244 visits. 230,825,685 pageviews. 31 days.
November 2019: 7,450,955 unique visitors, 31,096,346 visits. 207,007,864 pageviews. 30 days.
December 2019: 6,918,180 unique visitors, 31,231,779 visits. 197,002,943 pageviews. 31 days.
January 2020: 6,864,530 unique visitors, 32,250,208 visits. 194,676,440 pageviews. 31 days.
February 2020: 6,498,967 unique visitors, 30,147,803 visits. 183,042,363 pageviews. 29 days
March 2020: 6,728,187 unique visitors, 35,228,755 visits. 214,926,597 pageviews. 31 days.
April 2020: 7,050,090 unique visitors, 36,846,836 visits. 236,881,816 pageviews. 30 days.
May 2020: 6,062,281 unique visitors, 33,356,351 visits. 218,505,545 pageviews. 31 days.
June 2020: 5,526,878 unique visitors, 31,900,040 visits. 206,170,085 pageviews. 30 days.
July 2020: 5,657,421 unique visitors, 32,272,247 visits. 205,142,889 pageviews. 31 days.
August 2020: 5,570,120 unique visitors, 30,863,026 visits. 200,910,970 pageviews. 31 days.
September 2020: 7,919,696 unique visitors, 33,085,053 visits. 211,937,064 pageviews. 30 days.
October 2020: 6,184,597 unique visitors, 34,669,525 visits. 235,597,769 pageviews. 31 days.
November 2020: 4,850,703 unique visitors, 29,776,174 visits. 197,671,596 pageviews. 30 days.
December 2020: 4,633,436 unique visitors, 28,411,952 visits. 194,452,882 pageviews. 31 days.
January 2021: 4,835,986 unique visitors, 29,445,072 visits. 199,325,518 pageviews. 31 days.
February 2021: 4,287,781 unique visitors, 25,993,858 visits. 172,071,514 pageviews. 28 days
March 2021: 4,487,344 unique visitors, 26,996,457 visits. 168,845,837 pageviews. 31 days.
April 2021: 4,309,451 unique visitors, 26,786,608 visits. 180,468,728 pageviews. 30 days.
May 2021: 4,334,289 unique visitors, 29,172,768 visits. 212,513,069 pageviews. 31 days.
June 2021: 4,162,899 unique visitors, 29,130,649 visits. 214,516,269 pageviews. 30 days.
July 2021: 5,021,764 unique visitors, 30,883,563 visits. 224,622,213 pageviews. 31 days.
August 2021: 5,077,118 unique visitors, 30,572,382 visits. 220,644,127 pageviews. 31 days.
September 2021: 4,904,417 unique visitors, 28,991,999 visits. 209,513,873 pageviews. 30 days.
October 2021: 5,153,428 unique visitors, 29,073,919 visits. 203,423,813 pageviews. 31 days.
November 2021: 4,869,339 unique visitors, 28,083,969 visits. 195,192,711 pageviews. 30 days.
December 2021: 4,412,720 unique visitors, 26,430,868 visits. 190,648,456 pageviews. 31 days.
January 2022: 4,535,861 unique visitors, 27,074,542 visits. 188,928,327 pageviews. 31 days.
February 2022: 4,143,460 unique visitors, 24,468,901 visits. 167,770,176 pageviews. 28 days
March 2022: 4,507,599 unique visitors, 28,415,996 visits. 199,793,939 pageviews. 31 days.
April 2022: 4,673,607 unique visitors, 27,855,308 visits. 189,868,463 pageviews. 30 days.
May 2022: 4,804,141 unique visitors, 29,680,083 visits. 206,390,997 pageviews. 31 days.
June 2022: 4,677,448 unique visitors, 31,168,064 visits. 216,336,611 pageviews. 30 days.
July 2022: 4,589,470 unique visitors, 29,261,813 visits. 204,696,605 pageviews. 31 days.
August 2022: 4,616,255 unique visitors, 28,109,634 visits. 190,003,573 pageviews. 31 days.
September 2022: 5,196,606 unique visitors, 26,746,698 visits. 174,922,349 pageviews. 30 days.
October 2022: 5,784,372 unique visitors, 27,919,013 visits. 174,448,365 pageviews. 31 days.
November 2022: 5,216,571 unique visitors, 26,475,246 visits. 163,074,381 pageviews. 30 days.
December 2022: 5,042,763 unique visitors, 25,564,015 visits. 158,011,582 pageviews. 31 days.
January 2023: 5,108,989 unique visitors, 26,116,854 visits. 169,992,363 pageviews. 31 days.
February 2023: 4,666,672 unique visitors, 28,406,164 visits. 191,232,944 pageviews. 28 days
March 2023: 4,953,892 unique visitors, 30,690,213 visits. 187,284,512 pageviews. 31 days.
April 2023: 4,121,378 unique visitors, 24,329,344 visits. 142,385,180 pageviews. 30 days.
May 2023: 4,324,182 unique visitors, 24,905,189 visits. 151,409,017 pageviews. 31 days.
June 2023: 3,811,596 unique visitors, 24,667,946 visits. 150,413,140 pageviews. 30 days.
July 2023: 3,828,292 unique visitors, 23,629,164 visits. 139,691,658 pageviews. 31 days.

I placed my ad on a section of Nairaland but the placement has been 'pending;'for a very long time. Why?
There are six advertising slots in every section of Nairaland. This means that only six advertisers can place their ads on any section of Nairaland at the same time. Once the six slots are full, any attempt to place ads on the same section by other advertisers will result in a pending placement. However, once a slot is vacated by an advertiser for one of 2 reasons - manual removal or running out of ad credit - the slot will be handed over to the advertiser with the earliest pending placement. That is, "1st come, 1st served!"

How long will I have to wait for an ad slot to be vacated so my placements can be activated?
It's impossible to say when an ad slot will be vacated since it depends entirely on what current advertisers choose to do. However, we have observed that some advertisers like to pause their ads at night, while others like to do so during the weekends, especially on Sundays.

What can I do while I'm waiting for my desired ad slot to be vacated by its current occupants?
While you're waiting for your ad placement to become active, you should consider: (1) Placing your ad on very similar sections that have free slots and don't have a price premium, especially those that are being discounted. (2) Creating new ads to target sections that are less similar. Please resist the temptation to remove and then resubmit pending placements. If you do that, you will be placed at the very end of the queue.

Why is this issue more pronounced in the section where I want to place my ads, and what are you doing about it?
We have just launched a smart algorithm that will gradually balance the demand for and supply of ad slots in the various sections of the forum.