“The Social media is a smart selling tool only if you know how to use it strategically “

The social media exposes your business to large numbers of prospect, this makes marketing much easier and cost-effective. I am excited seeing some Nigerian SMEs take advantage of this opportunity to expand their business awareness campaign and increase sales. It is imperative to also improve on this opportunity to ensure an effective and efficient marketing/sales process.

One way to innovatively utilize the social media tool in generating new leads (connecting to prospects), converting prospects to customers and building a deeper relationship with your existing clients is by setting up a Virtual or Online Store for your business.

A virtual store is an organized online store or E-commerce platform where businesses or entrepreneurs display photos of their products/services with its benefits, features and prices.

Virtual store tells prospects and clients that your business is a brand that has a system that will take care of their needs relating to the products/services your business offers.

The next step after setting up your online store is to integrate your virtual shop and your social media accounts to enhance an productive marketing/sales process. This integration enable you to promote products from your online store on any social media platforms therefore making your online store the landing page when your product photos are clicked on any social media platform. This means that when prospects or customers clicks your product photo on any social media e.g Facebook, they land on your online store where they can see other products your business offers.

This makes selling through social media platforms really exciting!!

There are few e-commerce sites where you can setup an online store for your business but one I recommend is www.owoarena.com .

www.owoarena.com is flexible and user friendly with amazing features for exciting marketing/selling experience.

Visit www.owoarena.com to setup your online shop and have a wonderful selling experience!!!

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