Opposition-spokesman-minister

Criticism is a universal but painful experience. Being criticized may trigger fear, shame, or anger, and feed into your insecurities about being unworthy or incompetent. Winston Churchill likened criticism to pain in the human body—an unpleasant experience that is necessary for growth and learning. He also stated that being criticized is good because it meant you have stood up for something. Criticism can be a way of asserting power and social control, or of neutralizing competition, but it can also be a way of communicating a genuine grievance or speaking up for oneself, even if un-skilfully.
In advertising rule copy-knocking (is an advertising gimmick which guarantees immediate attention) is like indirect advertising your competitors' products in your advert copy whenever your advert copy is being aired. Do you know what will happen when that products stops coming to the market? What will be your next marketing strategy or product repositioning to keep your numerous consumers at bay and remind them of your existence?
Minister of Information and Culture, Alhaji Lai Muhammed is a specialist in fault-finding during Goodluck Ebele Jonathan (GEJ) administration, he able to clutch on GEJ to climbed ladder of exceptional propagandist and pulled him down on the leadership ladder to attain prominent space upstairs when leadership position was dangling in Nigeria between PDP and APC at the last general election. Meanwhile, to sustain his stay up-there, GEJ must be included in the ingredients that will makes his EDIKAIKONG SOUP of lies dishing to Nigerians taste nice before it can be call information...
Checking on datas Alhaji hardly communicate without mentioning GEJ in his speech.
Can say he is like Saheed Osupa (local Fuji Artist) who sees Wasiu Alabi Pasuma (local Fuji Artist) as commercial USP (unique selling point) before his music can make sense to his followers by discredit, abuse and accuse him if not his music may sound boring in commercial settings.
That is why his style of government-spokesperson is being questioned on social media on daily... some says he is not a good orator, I mean, one hardly get a quotable quote that will inspire you as a Nigerian when our minister of information is on the podium, from another quarters he lacked creativity while conveying his speech but no doubt he was good at opposition no one can wrestle or box him in that area then, but he only criticise without no practical or technical solutions, rather he was an exceptional opposition spokesman we ever hard in this democratic dispensation.
However, I think we need to remind him like Gov. Olusegun Mimiko caution him of his current status to speak like Federal Minister not an opposition spokesperson.
Like Ben Bruce said in #commonsense stop the blame game and focus...
Just before baton of power changed the yardstick for measuring success against Boko Haram was rescue of #ChibokGirls. Today, what is the yardstick?
Because #blamejonathan for everything will may soon turn to indirect advert on GEJ positively. #blamejonathan for everything may charge our atmosphere to know more about him.
Maybe Alhaji is suffering from over stayed in the opposition for too long, that why it's somehow difficult to switch. Alhaji need to draw a line between both APC-opposition-spokesperson and Nigeria information minister.
However, being government spokesman is not about political projections. It’s about projecting the government and its action/policies in good light and building relationship between the government and the general publics especially the masses. It’s about getting the people to understand the government and gaining their trusts and support. By 2016 things may go beyond what they think, so Alhaji should buckle up and prepare for defensive statement to sustain this government not APC.
Oil expert says by 2016 barrel of oil may drop to $10 to $15 I'm beginning to imagine how Jonathan's name will pop up again. With this price revenue will fall short many businesses may suffocate if not strangle to death by this coming storm in 2016. Critics are preparing to engage minister of information on government policies whether they are on right track or they have derail answers/information must come from our distinguish minister.
Like Quest mean business Alhaji should tell us how ready PMB and his policies will scale the hurdle and reposition Nigeria to greater height.
This is the end of 2015 I believe by now they must have cross all Ts' and dots all Is' on GEJ administration and stop all the blame game.
We need real CHANGE in 2016.

EKUNDAYO ORLANDO
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