Managing your own Public Relations ( PR )initiatives as it relates to you business and promoting mutual understanding amongst the publics involved would serve as a critical management function that seeks to project a favorable image and perception about you organization in the eyes and minds of all the stakeholders.
Managing your own Public Relations, as opposed to hiring external PR consultants to act on your behalf would to a large extent reduce costs significantly and enable you have direct contact and maintain relationships with the right mediums, bloggers, journalists, influencers and opinion leaders.
Herein underlines the need to develop a robust plan to engage various stakeholders and the right mediums for disseminating information among the publics of particular interest to you and your organization.

Below are steps you should take in managing your own PR

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