When a World Cup kit is good, it becomes iconic. Due to the competition’s quadrennial nature, each time the world’s biggest sporting event comes to town is one of a very limited number of opportunities to show the Bleep out. Not only do hometown fans rush to swoop up their selection’s latest offering, but so too do neutral fans who want to find a reason to support more teams than just their own.

Come World Cup time, some countries, like France and Brazil, double down on their storied tournament history, choosing to always opt for the traditional over the sublime. Others, however, take their time on the world stage to exhibit what makes their own personal brand of swag. Enter Nigeria ‘18.

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