1. The customer: The customer should be your centre of attraction. Make sure your focus is on the customer. Get into the customer's ego because what they care is what you can offer to them.

2. Keep your copy simple. Use a one line sentence, this makes your copy interesting and readable.

3. Before writing a copy, do diligent research to know about your customers, know their desire, their pain point and the language that goes on in their head.

4. Write the way you talk. You don't have to be perfect. Most people would buy from you because of your personality.

5. Write your copy with emotions. This is because a customer will always choose emotion rather than logic. Is what you are offering going to solve their problem? If yes then, be sure to sell.

So next time you want to write a copy, do well to remember these tips.