The impact of videos on Digital Marketing is getting stronger and stronger.

In today’s article, you will discover the necessary measures to take before, during, and after a broadcast to maximize the reach of your Facebook Live videos.

The social network Facebook, through “Facebook life”, responds to the current demand for visual content by allowing Internet users to broadcast live videos.

However, for a commercial purpose, you have to know how to get customers and also improve your brand reach using Facebook videos.

The Facebook social network, through Facebook live, responds to the current demands by all

Here are 10 tips to help optimize your Facebook Live videos.

This article will explore helpful tips on how to optimize your Facebook Live videos and win new customers.

Facebook Live is not used for companies alone but also for freelancers such as independent trainers or consultants to make themselves known and attract new prospects.

To find customers, you immediately think of using social networks like Linkedin. However, Facebook and in particular the Facebook Live functionality can have the same purpose. It all depends on your target.

Indeed, when you make a Facebook video, whether it is broadcast through your business page or your personal profile, your objective is commercial:

You wish to make known your expertise and your services (training, consulting, etc.),
You encourage your audience to visit your website to discover your offers.
Facebook live is an effective means that allows you to stand out from the competition to meet an objective of notoriety and action.

However, you must know how to use this tool in a relevant and professional way in order to achieve your objectives.

1. Check your internet connection
Before starting your Facebook live, check your internet connection
This may seem basic to you… but nevertheless, it is essential.

If your connection is poor, you will confuse your audience and lose credibility.

My advice : if you connect via Wi-Fi, place yourself in a place with a strong signal to avoid an unpleasant surprise.

2. Test your video with the “me only” option
In the privacy settings, before streaming, you can choose who can see your videos. You have the choice between making it public or making it private.

In the private mode, the video can be seen by your friends, certain friends or only by you.

At first, we advise you to put the option “me only” in order to test the sound and the image of your video.

Your goal is to be professional. Once the video has been made public or private and therefore visible only to your friends, you no longer have the right to make mistakes.

Read More: https://notchreports.com/10-tips-to-optimize-your-facebook-live-videos-and-win-new-customers/