WHAT IS SEO
Search engine optimization is a method of website designing or a page in a way that comes in Google’s top ranking. It is a process of improving and designing a webpage by increasing traffic. SEO is the most important aspect of digital marketing.

The higher your pages' exposure in search results, the more likely you are to attract attention and gain new and existing customers to your company.

It is a method of increasing a site's rank on the Google Search Engine and popularity by targeting traffic to a website. SEO includes analyzing a site, planning keywords, creating high-quality content, and building backlinks.

Almost everything has turned digital nowadays. What we need and want, from groceries to motor vehicles, everything is available on the internet and can be accessible to everyone on different websites. SEO services play a huge role in promoting these websites to get more engagement.

HOW SEO WORKS
When we search for something on Google, it provides us with lots of websites related to our search. It is because Google indexes all the websites and then provides the results we need. For example, we search for ‘jacket’ on Google's search engine, and it gives us all the relevant websites we need.

Suppose you run an online clothing business, you want your website to be on the first page of Google. If someone searches for clothes, your website should appear on the front page. For this, you need local SEO, which gets targeted traffic to your website from a search engine result.

KEYWORD RESEARCH
SEO analysis of a website to find major keywords searched by targeted customers. They help them to find what customers want and search for.

SEO creates high-quality content using relative keywords researched to reach more people. It makes it easier for its customers to get to the website quickly.

There are three main elements to pay attention to when conducting keyword research:

1. Relevance
Google will only rank the content with relevant keywords. Content must be rich in quality to rank in Google’s SERP.

2. Authority
Sources that Google considers authoritative will be given more weight. This implies that to get social signals and backlinks, you need to promote your website and contribute helpful, informative content to establish yourself as an authoritative source.

3. Volume
You may rank on the first page for a term, but if no one ever searches for it, your site will not receive any traffic. A statistic called monthly search volume, or MSV, counts how many times a keyword is searched monthly across all audiences.

The goal of the search algorithms is to give users a rapid search experience and to display sites that are authoritative and relevant. These variables can help your pages rank higher in search results if you optimize your site and content with them in mind.

For example, if someone searches for smartphones on Google. The keywords will be;
Best smartphones
Best smartphones in 8 GB RAM
Best smartphones under 10000
Best smartphones in 6 GB RAM
These keywords will help the website better understand the customers' needs.

There are few keyword research tool
SEMRush
Keywordtool.io
Moz keyword planner
Seed keywords
Google keyword planner
The finest free keyword research tool is Google Keyword Planner.

ON-PAGE SEO
The process of optimizing a single web page for search engines to help it rank higher and attract more visitors is known as On-page SEO. It comprises things like page speed, site speed, duplicate content, site structure, and indexing. It also focuses on specific URLs.

On-page SEO helps search engines understand your website and its contents and also checks whether it is relevant to the searcher’s queries.

Make sure the quality of your content on the website is high enough to rank higher. Google also determines the quality of the content for indexing. Use major keywords in titles and fewer images and videos.

While doing SEO, one must be careful and not do things that violate Google's rules.

One must avoid these practices.
Thin content
Duplicate content
Doorway pages
Cloaking
Keyword stuffing
Unrelated keywords

BLACK HAT VS WHITE HAT SEO
When we do something on our website that violates the terms of Google, it is considered as Black hat SEO (bad). Google gives a penalty or penalizes our website. It either sends 3 or 4 pages back or removes our website from Google.

Black hat SEO activities include
Doorway pages- when we design a website in a way that shows different pages to the crawler and user. Showing a content page to the crawler and an image page to the user.
Cloaking- when we combine two pages into one in a way that a crawler can see a page but cannot see its source code and vice versa.
Unrelated keyword- we must not use keywords unrelated to our website.
Paid link- we must not buy paid links. Google has a negative impact.
Keyword stuffing- major keywords must not be repeated.

White hat SEO is considered a clean one that does not violate Google's rules and conditions.

Conclusion
SEO remains a critical component of digital marketing strategies in 2024, as search engines continue to evolve and prioritize user experience. Businesses that invest in the best SEO services in Noida can effectively reach their target audience, increase online visibility, and drive organic traffic to their websites. With the rise of voice search and mobile browsing, optimizing for these platforms is now more crucial than ever. By staying ahead of algorithm changes and focusing on quality content and technical optimization, companies can secure top rankings and stay competitive in the online landscape. Embrace the power of SEO today to ensure your brand's success tomorrow!