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Business / #scaleurhustle N30K– All In One Digital Business Support Service | Limited Offer by CrystalEnigma: 8:56am On Oct 26, 2016 |
All for N30,000 - web hosting and official brand web design - free listing in an online digital brand catalogue to be widely distributed online - 1month free brand promotion across key social media platforms - opportunity to own a free online store front on an e-mall (aside your personal website) How to claim this offer: - interested brands can either call 08157118600 or email info.sheroesalliance@gmail.com with their brand information, website content, logo and brand images/banners – to claim this offer, deposit the activation fee of 65% or N20,000 first instalment before the offer closes on 26th October, 2016 by 2:30pm GMT. Don’t miss this opportunity to round-up the year with profitable returns… as the Christmas season is fast approaching… Share this opportunity with someone who needs it… sharing is living!!! Powered by SHEROES Alliance and key web service firms such as Rastvor labs, Dynamic Creations, Visionary Impact Netwox, MI Connect, MI Media, 234central.com and co.
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Jobs/Vacancies / Re: A N100,000 Can Be Yours - Apply For The #fundyahustle Contest by CrystalEnigma: 10:12pm On Oct 14, 2015 |
Yes for real - selection of the winner is simply on merit of their vote, after a screening of their entry issylarry: |
Jobs/Vacancies / #fundyahustle | FREE BUSINESS IDEA - Laundry Delivery Service by CrystalEnigma: 2:00pm On Oct 13, 2015 |
There is a delivery gap between dry cleaners and customers where clothes are ready but customer has no time to pick up. Do you know you can set up a 'Laundry Delivery Business' that delivers ready laundry to customers for a token as well as pick up dirty clothes. .... N100,000 social funding contest -#FundYaHustle closes 20th October... http://234central.com/contest/ .... How? Simple. Scenario: 100 dry-cleaning shops are registered with you. Each dry-cleaning shop presents you 10 customers each (totalling 1000 customers) and you pick up their dirty clothes for N200 and you deliver them dry cleaned at N200 multiplied by 1000 customers for the month. That is N400,000 for the month. Needs: A registered Box Bike or Tricycle/ Keke Napep (branded if possible) A Staff doubling as rider and marketing executive A network of dry-cleaning shops Receipts Customer Registration Forms Some Publicity Start-up Capital. N300,000 (using a bike) or N500,000 Where to get the money? - Personal savings -Family and Friends -Loan from Bank Of Industry -Enterprise Competitions -Physical Crowd Funding (e.g Get 300 people to donate N1000) What else? Follow @234central on iG and twitter or like our page facebook.com/234central Get more startup ideas and funding tips... Follow the #FundYaHustle conversation online 081-30977877 #kindlyshare
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Jobs/Vacancies / What If I Give You N100,000, What Will You Do? by CrystalEnigma: 9:55am On Oct 07, 2015 |
Hustle Beats Talent when Talent doesn't Hustle Social Funding Opportunity for Nigerian Start-ups….. powered by Nigeria’s foremost social-support online space… 234central.com Kindly help share with your network… Enter the Fund Ya Hustle contest and stand a chance to win N100,000 cash along with business and marketing support for your social-impact project| business| innovative start-up to step it up to the next level. Visit www.234central.com/contest/ now to contest if you're eligible. "A young population if empowered and well developed will be a resource that will lead to innovation, economic growth, support good governance and drive political growth and reforms" Follow @234central on IG and Twitter for more info #EmpowerNigeria #YouthDevelopment #thefuture #234Central #NigerianEntrepreneurs #FundingSolution #FundYaHustle For more inquiries – participation or sponsorship call 081-30977877 About 234Central | https://www.youtube.com/watch?v=AzS8DluZbLI?t=2s www.visionaryimpactnetwox.com
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Agriculture / A N100,000 Can Be Yours - Apply For The #fundyahustle Contest by CrystalEnigma: 6:51am On Oct 05, 2015 |
#FundYaHustle - ₦100,000 Social Funding Contest for Nigerian Start-ups Can N100k make a difference for you? If yes then enter the Fund Ya Hustle contest and stand the chance to win ₦100,000 cash, alongside business and marketing support for your social-impact project | business | innovative start-up, to help step-it up to the next level. This social funding contest is powered by 234Central.com - Nigeria’s No 1 online social-support space. https://www.youtube.com/watch?v=AzS8DluZbLI “A young population if empowered and well developed will be a resource that will lead to innovation, economic growth, support good governance and drive political reforms.” Fund Ya Hustle is a three staged contest designed in line with our commitment as a network - to developing social-support initiatives, in a bid to promote entrepreneurship and solution-oriented thinking amongst Nigerian youths as a means for sustainable economic empowerment, through the progressive use of their skills and talent to create value. Eligible entries are for individuals with already existing business, innovative or social-impact ventures/projects operational in Nigeria, with Nigerians as its target audience/market. Entries will be reviewed by the project panel to shortlist 30 semi-finalists from which via online audience voting, 5 finalists will be selected as beneficiaries with 1 winner of the cash prize. To participate in the contest, which is open till 20th October, 2015, kindly visit www.234central.com/contest/ to enter if eligible. Follow the online conversation with #FundYaHustle for updates or call 081-309-77877 Connect with us online @234central (instagram & twitter) | facebook.com/234central Kindly Share this opportunity with someone ….
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Jobs/Vacancies / A N100,000 Can Be Yours - Apply For The #fundyahustle Contest by CrystalEnigma: 6:43am On Oct 05, 2015 |
#FundYaHustle - ₦100,000 Social Funding Contest for Nigerian Start-ups Can N100k make a difference for you? If yes then enter the Fund Ya Hustle contest and stand the chance to win ₦100,000 cash, alongside business and marketing support for your social-impact project | business | innovative start-up, to help step-it up to the next level. This social funding contest is powered by 234Central.com - Nigeria’s No 1 online social-support space. https://www.youtube.com/watch?v=AzS8DluZbLI “A young population if empowered and well developed will be a resource that will lead to innovation, economic growth, support good governance and drive political reforms.” Fund Ya Hustle is a three staged contest designed in line with our commitment as a network - to developing social-support initiatives, in a bid to promote entrepreneurship and solution-oriented thinking amongst Nigerian youths as a means for sustainable economic empowerment, through the progressive use of their skills and talent to create value. Eligible entries are for individuals with already existing business, innovative or social-impact ventures/projects operational in Nigeria, with Nigerians as its target audience/market. Entries will be reviewed by the project panel to shortlist 30 semi-finalists from which via online audience voting, 5 finalists will be selected as beneficiaries with 1 winner of the cash prize. To participate in the contest, which is open till 20th October, 2015, kindly visit www.234central.com/contest/ to enter if eligible. Follow the online conversation with #FundYaHustle for updates or call 081-309-77877 Connect with us online @234central (instagram & twitter) | facebook.com/234central Kindly Share this opportunity with someone ….
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Investment / Happy Independence Nigerians - Enter The Fund Ya Hustle N100,000 Reward Contest by CrystalEnigma: 2:27pm On Oct 01, 2015 |
#FundYaHustle - ₦100,000 Social Funding Contest for Nigerian Start-ups Can N100k make a difference for you? If yes then enter the Fund Ya Hustle contest and stand the chance to win ₦100,000 cash, alongside business and marketing support for your social-impact project | business | innovative start-up, to help step-it up to the next level. This social funding contest is powered by 234Central.com - Nigeria’s No 1 online social-support space. https://www.youtube.com/watch?v=AzS8DluZbLI “A young population if empowered and well developed will be a resource that will lead to innovation, economic growth, support good governance and drive political reforms.” Fund Ya Hustle is a three staged contest designed in line with our commitment as a network - to developing social-support initiatives, in a bid to promote entrepreneurship and solution-oriented thinking amongst Nigerian youths as a means for sustainable economic empowerment, through the progressive use of their skills and talent to create value. Eligible entries are for individuals with already existing business, innovative or social-impact ventures/projects operational in Nigeria, with Nigerians as its target audience/market. Entries will be reviewed by the project panel to shortlist 30 semi-finalists from which via online audience voting, 5 finalists will be selected as beneficiaries with 1 winner of the cash prize. To participate in the contest, which is open till 20th October, 2015, kindly visit www.234central.com/contest/ to enter if eligible. Follow the online conversation with #FundYaHustle for updates or call 081-309-77877 Connect with us online @234central (instagram & twitter) | facebook.com/234central Kindly Share this opportunity with someone ….
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Celebrities / Win ₦100,000 In The ‘fund Ya Hustle” Contest For Nigerian Start-ups by CrystalEnigma: 2:27pm On Sep 30, 2015 |
Can N100k make a difference for you? If yes then enter the Fund Ya Hustle contest to stand a chance to win ₦100,000 cash, alongside business and marketing support for your social-impact project | business | innovative start-up, to help step-it up to the next level. This social funding contest is powered by 234Central.com - Nigeria’s No 1 online social-support space. https://www.youtube.com/watch?v=AzS8DluZbLI Fund Ya Hustle is a three staged contest designed in line with our commitment as a network - to developing social-support initiatives, in a bid to promote entrepreneurship and solution-oriented thinking amongst Nigerian youths as a means for sustainable economic empowerment. Eligible entries are for individuals with already existing business, innovative or social-impact ventures / projects operational in Nigeria, with Nigerians as its target audience/market – startups are welcome to enter. Entries will be reviewed by the project panel to shortlist 30 semi-finalists from which via online audience voting, 5 finalists will be selected as beneficiaries with 1 winner of the cash prize. To participate in the contest, which is open till 20th October, 2015, kindly visit www.234central.com/contest/ to enter if eligible. Follow the online conversation with #FundYaHustle for updates or call 081-309-77877 Connect with us online @234central (instagram & twitter) | facebook.com/234central Kindly Share this opportunity with someone ….
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Career / If ₦100,000 Can Step Up Your Hustle Then Enter The Fund Ya Hustle Contest Now! by CrystalEnigma: 5:10pm On Sep 29, 2015 |
Do you have a social-impact project, business or innovative start-up that has already been developed and can benefit from a grant of a ₦100,000 to help step-it up to the next level? Then enter in for the “Fund Ya Hustle” Contest, powered by 234Central.com “A young population if empowered and well developed will be a resource that will lead to innovation, economic growth, support good governance and drive political reforms.” Jide is a 26year-old resident of Mushin in Lagos state. His highest academic qualification is WAEC and a 6 months apprenticeship in videography. He has video editing and graphics design skills, but his ability to earn a good living for himself is limited as he doesn’t own a camera or a laptop that can handle the level of editing required for quality output. He is currently saving from his limited income to buy a fairly used laptop from computer village in Lagos, so he can at least edit his work and increase his earnings, while still renting cameras to cover events. Hopefully with increased earnings from his video editing and design jobs he can buy a camera of his own. His target for a laptop and to install the needed software is N95,000. It is common knowledge that the Nigerian entrepreneurship environment is not an utterly friendly one, especially with poor government infrastructure in place, which makes it difficult for start-ups to kick-off and grow into their full potential, be it innovative, commercial or social-impact based projects and ventures. This is despite the large market opportunity available - an array of problems seeking to be solved and needs yearning to be qualitatively met. For many of these Nigerian youths despite their commitment to their “hustle”, certain limiting factors such as start-up advisory, funding/financial advisory, and access to market have conditioned their business or project’s growth to simply running at start-up level. Notwithstanding these very obvious challenges, many Nigerian youths have stood their ground in order to irk out a living for themselves by venturing into businesses and social-impact projects based on their skills, talent and passion. Thus, there is a need to provide the needed support to encourage more youths to venture into business as well as activate innovative and community development projects. If achieved and sustained, will inspire more youths to do same, drive job creation and an improved national economy. Fully aware of the above described scenario, 234central.com in line with its objective as Nigeria’s foremost social-support space has designed the “Fund Ya Hustle” contest to provide step-up funding, marketing/PR support as well as business advisory by the Equanimity Group (a Strategy, Training, Coaching and Management Consulting firm) for the top 5 finalists in a bid to promote entrepreneurship and solution-oriented thinking amongst Nigerian youths as a means for sustainable economic empowerment. Eligible entries are for individuals with already existing business, innovative or social-impact ventures / projects operational in Nigeria, with Nigerians as its target audience/market – startups are welcome to enter. Entries will be reviewed by the project panel to shortlist 30 semi-finalists from which via online audience voting, 5 finalists will be selected as beneficiaries with 1 winner of the cash prize. TARGETED IMPACT - Provide support for start-ups to scale up their businesses or projects - To encourage more youths to develop their talent and skills into business ventures no matter how little with proper advisory and access to marketing information - Encourage more youths to develop social-impact projects geared towards community development - Help drive business expansion for beneficiaries and increased reach in terms of service and potential job creation To participate in the contest, which is open till 20th October, 2015, kindly visit www.234central.com/contest/ to enter if eligible. Follow the online conversation with #FundYaHustle for updates. ABOUT 234CENTRAL.COM https://www.youtube.com/watch?v=AzS8DluZbLI Designed to serve as a virtual youth Centre, 234Central.com is Nigeria’s No.1 social-support space for trendy, skilled and enterprising youths to connect, share and achieve. It is an initiative of Visionary Impact Netwox an economic – empowerment focused social enterprise, targeting youth and women. Its core service functionality is geared towards nation and capacity building through social support in the form of - project development, marketing, PR facilitation and media communication for social sector activities and initiatives. For further inquiries or sponsorship to increase potential beneficiaries call +234-8130977877 or email visionarieshub @ gmail.com
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Jobs/Vacancies / Win ₦100,000 In The ‘fund Ya Hustle” Contest For Nigerian Start-ups by CrystalEnigma: 3:17pm On Sep 29, 2015 |
Do you have a social-impact project, business or innovative start-up that has already been developed and can benefit from a grant of a ₦100,000 to help step-it up to the next level? Then enter in for the “Fund Ya Hustle” Contest, powered by 234Central.com “A young population if empowered and well developed will be a resource that will lead to innovation, economic growth, support good governance and drive political reforms.” Jide is a 26year-old resident of Mushin in Lagos state. His highest academic qualification is WAEC and a 6 months apprenticeship in videography. He has video editing and graphics design skills, but his ability to earn a good living for himself is limited as he doesn’t own a camera or a laptop that can handle the level of editing required for quality output. He is currently saving from his limited income to buy a fairly used laptop from computer village in Lagos, so he can at least edit his work and increase his earnings, while still renting cameras to cover events. Hopefully with increased earnings from his video editing and design jobs he can buy a camera of his own. His target for a laptop and to install the needed software is N95,000. It is common knowledge that the Nigerian entrepreneurship environment is not an utterly friendly one, especially with poor government infrastructure in place, which makes it difficult for start-ups to kick-off and grow into their full potential, be it innovative, commercial or social-impact based projects and ventures. This is despite the large market opportunity available - an array of problems seeking to be solved and needs yearning to be qualitatively met. For many of these Nigerian youths despite their commitment to their “hustle”, certain limiting factors such as start-up advisory, funding/financial advisory, and access to market have conditioned their business or project’s growth to simply running at start-up level. Notwithstanding these very obvious challenges, many Nigerian youths have stood their ground in order to irk out a living for themselves by venturing into businesses and social-impact projects based on their skills, talent and passion. Thus, there is a need to provide the needed support to encourage more youths to venture into business as well as activate innovative and community development projects. If achieved and sustained, will inspire more youths to do same, drive job creation and an improved national economy. Fully aware of the above described scenario, 234central.com in line with its objective as Nigeria’s foremost social-support space has designed the “Fund Ya Hustle” contest to provide step-up funding, marketing/PR support as well as business advisory by the Equanimity Group (a Strategy, Training, Coaching and Management Consulting firm) for the top 5 finalists in a bid to promote entrepreneurship and solution-oriented thinking amongst Nigerian youths as a means for sustainable economic empowerment. Eligible entries are for individuals with already existing business, innovative or social-impact ventures / projects operational in Nigeria, with Nigerians as its target audience/market – startups are welcome to enter. Entries will be reviewed by the project panel to shortlist 30 semi-finalists from which via online audience voting, 5 finalists will be selected as beneficiaries with 1 winner of the cash prize. TARGETED IMPACT - Provide support for start-ups to scale up their businesses or projects - To encourage more youths to develop their talent and skills into business ventures no matter how little with proper advisory and access to marketing information - Encourage more youths to develop social-impact projects geared towards community development - Help drive business expansion for beneficiaries and increased reach in terms of service and potential job creation To participate in the contest, which is open till 20th October, 2015, kindly visit www.234central.com/contest/ to enter if eligible. Follow the online conversation with #FundYaHustle for updates. ABOUT 234CENTRAL.COM https://www.youtube.com/watch?v=AzS8DluZbLI Designed to serve as a virtual youth Centre, 234Central.com is Nigeria’s No.1 social-support space for trendy, skilled and enterprising youths to connect, share and achieve. It is an initiative of Visionary Impact Netwox an economic – empowerment focused social enterprise, targeting youth and women. Its core service functionality is geared towards nation and capacity building through social support in the form of - project development, marketing, PR facilitation and media communication for social sector activities and initiatives. For further inquiries or sponsorship to increase potential beneficiaries call +234-8130977877 or email visionarieshub @ gmail.com
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Celebrities / New Rave Of International Collaborations - Necessary Or Not by CrystalEnigma: 6:18pm On Jul 17, 2015 |
The mere mention of a Nigerian artiste in the same sentence with an international superstar is arguably every artiste’s dream in these parts; not to mention the online and social media buzz that would in no small measure triple the bragging rights of our local artistes. If you’re social media savvy and up to speed with happenings in the Nigeria music industry, you would definitely know that one song that is generating a lot of conversation on both the local scene and in Diaspora is the recently-released musical collaboration involving Nigerian pop star, Wizkid, American singer/rapper,Drake and UK rapper,Skepta on the remix of Wizkid’s widely-acclaimed street anthem, “Ojuelegba”. Not to say that this is the first international collaboration involving Nigerian artistes, it just so happens that this is one of the biggest collaborations-especially when looking at it from the perspective that it involves artistes from two of the biggest music industries on the globe. Of course there have been international collaborations before now that caused some ripples in the music scene. Most recent and notable of these collaborations include Carribean-born American artiste, Wyclef Jean’s collaboration with the former Plantashun Boiz duo of Innocent “2face” Idibia and Chibuzor “Faze” Orji along with Naija Ninjas general, Olanrewaju “Sound Sultan” Fasasi on the track “So Proud To Be African”, P-square’s collaboration with Maybach Music pioneer, Rick Ross for their R’n’B hit “Beautiful Onyinye” and most recently, Davido’s featuring of American rapper, Meek Mill on his single “Fans Mi”. The gains of such joint musical effort between Nigerian artistes and their counterparts from Europe and America are potentially unimaginable. I mean, think about it. The artiste gets to have his or her brand and market value boosted thereby opening doors for potential endorsements from telcos, financial institutions and other multinational bigwigs who would almost lay at the feet of these artistes with blank cheques-in-hand in an attempt to woo the artistes into accepting ambassadorial roles for their brands. However, in my usual manner of looking at issues and scenarios from both sides of the divide, I ask, “what really are the musical gains of these much-sought-after and cherished international collaborations?”.I know someone somewhere thinks I’m crazy for daring to ask such a seemingly dumb question but indeed let’s be neutral for a bit and put aside our love and fanaticism about these artistes for a bit so as to critically examine the issue properly. While the perks of these “joint ventures” sound good enough to outweigh whatever demerits that may exist, it would interest you to know that some of these collaborations are not exactly collaborations in the real sense of it. Believe it or not, a lot of these artistes practically beg for these so-called collaborations which sometimes involve foreign artistes whose careers are on the brink of extinction (if they weren’t dead already). If you thought that was bad enough, I wonder what you would call dolling out hundreds of thousands of dollars just so that an artiste whose influence doesn’t transcend the “hood” or state in which he or she is domicile, can drop a few lines (or bars like the hip-hop heads would call it) on a track. Also (and I’m sure you would agree with me on this one), a lot of these songs that these foreign artistes “jump on” were actually near-perfect without the unnecessary and unneeded addition. The featured artiste just ends up doing something basic which in the real sense doesn’t improve the musical or even commercial value of the track itself. I admit that it does get the local artiste a few hundred or possibly thousand downloads but that’s as far as it goes really. To further add salt to the already existing wound, the featured so-called bigger artistes hardly ever bring their A-game to the fore. They probably just slur a few times and mention their names along with the featuring artiste’s name and then drop a few tired and lame lines after which they almost disappear and these tracks end up not having videos for them thereby robbing them of the visibility that could have further propelled the local artiste’s career especially on the international scene. Another downside of these features is that the Nigerian artiste ends up telling stories that are near alien to the Nigerian and even African reality. Why in the world would an African artiste be singing about Bentleys, Ferraris and all the luxurious facades when the total opposite is the case in their home countries? The obviously misled and poorly-informed artiste then goes ahead to spend outrageous sums just to travel out of the country to shoot videos featuring scantily-clad Caucasian and Asian ladies shaking their bottoms to songs whose lyrics they don’t even understand. The local artiste thereby loses his African essence and originality that should have been brought to bear on the song. By the way, did I mention that these collabos with foreign acts get very little or no airplay even in the countries of the featured artistes?.Yes. It is that bad. I can cry blue murder all I want but the fact still remains that some artiste somewhere is looking for an opportunity to pay or probably even beg (yeah I said it, BEG!) a foreign artiste to feature on his song so he could increase the popularity that he or she already has. Conclusively, I advice our local acts to pay more attention to building their brand and credibility here on the African continent and portraying our African roots which have already forsaken in the positive light. Whether we like it or not, no one can tell the African story to the world better than an African would. I am optimistic that if this is done, even the foreign acts would want to work with us because even they know that our passion, drive and talent is unmatchable…my two cents anyway! Whats your take on the recent trend… Follow the link to know more about the Author and share your thoughts... http://crystaldigest.com/musical-synergy-reviewing-the-trend-of-nigerian-and-international-collaborations/
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Music/Radio / Musical Synergy –reviewing The Trend Of Nigerian And International Collaboration by CrystalEnigma: 5:28pm On Jul 17, 2015 |
The mere mention of a Nigerian artiste in the same sentence with an international superstar is arguably every artiste’s dream in these parts; not to mention the online and social media buzz that would in no small measure triple the bragging rights of our local artistes. If you’re social media savvy and up to speed with happenings in the Nigeria music industry, you would definitely know that one song that is generating a lot of conversation on both the local scene and in Diaspora is the recently-released musical collaboration involving Nigerian pop star, Wizkid, American singer/rapper,Drake and UK rapper,Skepta on the remix of Wizkid’s widely-acclaimed street anthem, “Ojuelegba”. Not to say that this is the first international collaboration involving Nigerian artistes, it just so happens that this is one of the biggest collaborations-especially when looking at it from the perspective that it involves artistes from two of the biggest music industries on the globe. Of course there have been international collaborations before now that caused some ripples in the music scene. Most recent and notable of these collaborations include Carribean-born American artiste, Wyclef Jean’s collaboration with the former Plantashun Boiz duo of Innocent “2face” Idibia and Chibuzor “Faze” Orji along with Naija Ninjas general, Olanrewaju “Sound Sultan” Fasasi on the track “So Proud To Be African”, P-square’s collaboration with Maybach Music pioneer, Rick Ross for their R’n’B hit “Beautiful Onyinye” and most recently, Davido’s featuring of American rapper, Meek Mill on his single “Fans Mi”. The gains of such joint musical effort between Nigerian artistes and their counterparts from Europe and America are potentially unimaginable. I mean, think about it. The artiste gets to have his or her brand and market value boosted thereby opening doors for potential endorsements from telcos, financial institutions and other multinational bigwigs who would almost lay at the feet of these artistes with blank cheques-in-hand in an attempt to woo the artistes into accepting ambassadorial roles for their brands. However, in my usual manner of looking at issues and scenarios from both sides of the divide, I ask, “what really are the musical gains of these much-sought-after and cherished international collaborations?”.I know someone somewhere thinks I’m crazy for daring to ask such a seemingly dumb question but indeed let’s be neutral for a bit and put aside our love and fanaticism about these artistes for a bit so as to critically examine the issue properly. While the perks of these “joint ventures” sound good enough to outweigh whatever demerits that may exist, it would interest you to know that some of these collaborations are not exactly collaborations in the real sense of it. Believe it or not, a lot of these artistes practically beg for these so-called collaborations which sometimes involve foreign artistes whose careers are on the brink of extinction (if they weren’t dead already). If you thought that was bad enough, I wonder what you would call dolling out hundreds of thousands of dollars just so that an artiste whose influence doesn’t transcend the “hood” or state in which he or she is domicile, can drop a few lines (or bars like the hip-hop heads would call it) on a track. Also (and I’m sure you would agree with me on this one), a lot of these songs that these foreign artistes “jump on” were actually near-perfect without the unnecessary and unneeded addition. The featured artiste just ends up doing something basic which in the real sense doesn’t improve the musical or even commercial value of the track itself. I admit that it does get the local artiste a few hundred or possibly thousand downloads but that’s as far as it goes really. To further add salt to the already existing wound, the featured so-called bigger artistes hardly ever bring their A-game to the fore. They probably just slur a few times and mention their names along with the featuring artiste’s name and then drop a few tired and lame lines after which they almost disappear and these tracks end up not having videos for them thereby robbing them of the visibility that could have further propelled the local artiste’s career especially on the international scene. Another downside of these features is that the Nigerian artiste ends up telling stories that are near alien to the Nigerian and even African reality. Why in the world would an African artiste be singing about Bentleys, Ferraris and all the luxurious facades when the total opposite is the case in their home countries? The obviously misled and poorly-informed artiste then goes ahead to spend outrageous sums just to travel out of the country to shoot videos featuring scantily-clad Caucasian and Asian ladies shaking their bottoms to songs whose lyrics they don’t even understand. The local artiste thereby loses his African essence and originality that should have been brought to bear on the song. By the way, did I mention that these collabos with foreign acts get very little or no airplay even in the countries of the featured artistes?.Yes. It is that bad. I can cry blue murder all I want but the fact still remains that some artiste somewhere is looking for an opportunity to pay or probably even beg (yeah I said it, BEG!) a foreign artiste to feature on his song so he could increase the popularity that he or she already has. Conclusively, I advice our local acts to pay more attention to building their brand and credibility here on the African continent and portraying our African roots which have already forsaken in the positive light. Whether we like it or not, no one can tell the African story to the world better than an African would. I am optimistic that if this is done, even the foreign acts would want to work with us because even they know that our passion, drive and talent is unmatchable…my two cents anyway! Whats your take on the recent trend… Follow the link to know more about the Author and share your thoughts... http://crystaldigest.com/musical-synergy-reviewing-the-trend-of-nigerian-and-international-collaborations/
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