TV/Movies / Re: TSTV Decoder Picture by kcy(m): 11:54am On Oct 06, 2017 |
NeeKlaus: Haaaa! If I put this one in front of TV, won't it cover the entire TV?? ![shocked](https://www.nairaland.com/faces/shocked.gif)
Lalasticlala, what do you think? I think yr sense should tell u Wat to do 212 Likes 6 Shares |
TV/Movies / Re: Why Are You Surprised If TSTV Shows Bein Sports. Readd This Information!!! by kcy(m): 11:31am On Oct 06, 2017 |
* |
Crime / Re: Metal Fabricator In Police Net On Suspicion Of Ritual Murder by kcy(m): 6:41pm On Oct 05, 2017 |
SOFTENGR: Jungle justice.
Zoo people ![grin](https://www.nairaland.com/faces/grin.png)
na yr people now 4 Likes 2 Shares |
TV/Movies / Re: TSTV Denies Copyright Infringement by kcy(m): 2:57pm On Oct 05, 2017 |
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Satellite TV Technology / Re: Trend Tv The Best Alternative To Dstv by kcy(m): 11:16am On Oct 05, 2017 |
tstv 1 Like 1 Share |
TV/Movies / Re: Is TSTV A Fraud? by kcy(m): 9:24am On Oct 05, 2017 |
op are u a scammer 1 Like |
TV/Movies / Re: Delay In Sales Of TSTV Decoders Worries Nigerians by kcy(m): 8:22am On Oct 05, 2017 |
. |
TV/Movies / Re: Delay In Sales Of TSTV Decoders Worries Nigerians by kcy(m): 10:13pm On Oct 04, 2017 |
1nigeriamyfoot: Yeah for good numbers of years so I understand what I'm saying. Paytv is not a new business & any new comer to the game should not dump prospective subscribers in the dark just as tstv did. u left yr self in d dark cus u wre wating for dr down fall |
TV/Movies / Re: Subscribe To Iroko Mobile And Get Data Free Download by kcy(m): 10:07pm On Oct 04, 2017 |
how does it work? will I have to use my data to watch it after paying 1k |
TV/Movies / Re: Tstv Denied Right By BEIN by kcy(m): 10:03pm On Oct 04, 2017 |
na dis night u day make yr own post |
Agriculture / Re: The Plants And Animals I Saw In My Uncle's Compound (Photos) by kcy(m): 6:59pm On Oct 04, 2017 |
garden of EDen |
TV/Movies / Re: Nigeria’s Pay-tv Sector: Can TSTV Walk The Talk? by kcy(m): 3:51pm On Oct 04, 2017 |
Opinionated: By Cynthia Ogidi
In the middle of the excitement generated by the planned launch of TSTV, a cable TV provider whose unique selling point is pay-as-you view proposition, Nigerian subscribers have begun to sing discordant tunes. While some are excited about the promise of extra values that transcend the current realities in the sector, some are quite skeptical about the sustainability of the promises andchallenged the credibility of a company that came out of the blues, and is completely alien to Nigeria’s complex operating environment.
This development has further ignited various concerns such astrust issues, credibility of its promises, and sustainability of its proposition, among other issues. The new pay-TV bride, even before testing the stormy waters of Nigeria’s operating business environment has quickly gone to the media with the promises of enhanced services to subscribers at very affordable prices. But the question is, how well can we trust TStv especially with its superfluous brand promises? Will it be reliable and dependable, or is it another ploy to extort money from unsuspecting Nigerians? Does TSTV have arobust technical expertise as well as the financial wherewithal to compete with the existing pay TV providers? Can it also provide the required high quality content, comparable with global standards, that well-discerning Nigerians are already used to courtesy DStv?
Certainly, Nigerians would not easily forget the history of HiTV and the broadcast right of the English Premier League, which the company got but could not manage due to huge financial implications. Just like TStv is currently using the media to sell its promises, HiTV came with pricing strategy to compete with the dominant player in the sector. It offered its decoders at a competitive price so as to harness a larger market share. This development instantly made HiTV the go-to brand as millions of Nigerians are very passionate about football, especially the English Premier League. HiTV had a fulfilling experience as Soccer fans, bar owners, and viewing centres across the country, all jostled for the HiTV decoders. Surprisingly, like a firework, whose effect is short-lived, HiTV could not stand the test of time and it fell like a pack of cards shortly after it got the EPL broadcast right. A few years after, the CEO of HiTV, Toyin Subair, in an interview, shared his experience on the collapse of a once vibrant business that appealed to thousands of football loving Nigerians. Mr. Subair disclosed that HiTV essentially collapsed due to a mandatory clause in the company’s shareholders agreement, which prevented HiTV from raising the required capital to renew the broadcast rights of the English Premiers League (EPL). Then, the EPL was a major tool to acquire subscribers and it contributed to the company’s rapid growth. However, the lesson here is that procurement of rights, or content, especially from foreign markets, comes with huge financial implications. This largely explains why the company had to pull the plug on the deal, even when its subscriber base was growing.
It appears the scenario of yesteryears is at play as TSTV gets set to hit the Nigerian market with its highly hyped pay-as-you consume proposition. Enticing as this may seem, some of the industry key stakeholders have expressed their concern on the issue of the pay-as-you view, stating that this is not practiced anywhere.
In contrast to the above claim, a critical question that comes to mind is, are Nigerian subscribers ready for pay-per-view, even if it is practicable? Some schools of thoughts havecontinued to argue that this might have high-cost implications, not considering the fact that it limits the choices of programmes that subscribers can enjoy. The question which needs to be asked are whether Nigerians are ready to settle for pay-per view when other digital operators are offering variety of quality programmes at competitive prices especially when compared to what is obtainable in other climes around the world. Again, for those subscribers whose choices cut across entertainment, news, sports, among others, it means they may have to pay more to be able to access these programmes.
Another factor that needs to be considered is the credibility and integrity of the management of TSTV. The promise of free data and WIFI has got prospective subscribers excited. But how sustainable is this, will this be for the short or long-term? If it is long-term, will they be able to sustain this, given the peculiarities of Nigeria’s operating environment such as challenges of power, and other overhead costs? Not much is known about TSTV’s background and Nigerians should not be surprised when the promised incentives suddenly become missing.
Another factor that subscribers might find worrisome is the issue of sustainability. It is very easy to make promises, especially as a new entrant that yearns for publicity, actualizing this proposition indeed comes with its attendant challenges. Delivering on these promises in view of the peculiarities of the sector will invariably determine the viability of its services. Most importantly, the issue of high-quality content is paramount. Can TSTV match DStv’s world class content delivered in High Definition, at competitive rates compared with rates available in other African markets where DStv is operating? For those that are in the pay-TV sector, high-quality content production comes with huge financial consequences and this is an area DStv has distinguished itself. High-quality programmes that compare with global benchmarks and delivered on HD are what DStv is reputed for. Will TSTV be able to wear this shoe by weathering the storms that hadsome its predecessors winding down their business shortly after they commenced? Time will tell.
Essentially, DStv and GOtv are broadly known for their world class content offerings that are at par with global standards and at competitive prices, mostly reputed for their significant contributions to the growth and development of the sector. Perhaps, that is why they are perceived as dominant pay-TV service providers. However, there are other players such as Kwese, Netflix, and StarTimes, among others. While competitive pay-TV market is desirable for Nigerian subscribers who want the luxury of choice, it is also important that hopes are not raisedonly to be dashed particularly at a time the country is gradually ridding itself of the increasing inflation that brought about economic recession.
In a recent report published by The Punch newspaper, Mr. Tunji Adegbenro, a marketing professional earnestly cautioned Nigerian subscribers about their haste in patronizing the yet to be tested pay TV provider.
He said, “I am not ready to join the bandwagon of Nigerians who are eager to patronize a new product because there is this fear that it might not survive Nigeria’s operating environment, noting that, “I know that this is good news but I hope it won’t go the way of HiTV and Frontage Satellite TV that came with interesting packages but could not continue their operations for too long.” Adegbenro added, “I remember that I kept on subscribing to HiTV despite the regular increase in subscription fees because I was enjoying the sport stations. We don’t know how long the TSTV offers will last. I will stick to my DStv because it is now more reliable.”
On the other hand, some stakeholders feel a healthy competition is necessary for subscribers to get a great value. Godwin Ikechukwu, a sports enthusiast said this is a good development and he expressed confidence in the ability of TSTV to compete favourably with other satellite-based TV operators since it was offering internet services that are acceptable to Nigerians.
While we cannot completely exonerate DStv from the allegation of its dominance of Nigeria’s pay-TV sector, it is also necessary to recall that the foremost video entertainment company helped to develop what we see today as a vibrant pay-TV market, production sector, and technical support through knowledge transfer. TSTV should also tell Nigerians what their developmental plan for Nigeria is, unless if theirs is just another ploy to hastily make money from Nigeria in the short-term.They should not waste the time and resources of subscribers who are already anticipatory of cheaper decoders with inducements such as free data and free WIFI.
Ms Ogidi is a social analyst and a pay-TV customer another trash |
TV/Movies / Re: Reasons Why TSTV "MAY" Fail In Nigeria by kcy(m): 10:14am On Oct 04, 2017 |
another useless post |
NYSC / Re: Nysc Batch B 2017 Registration Date Out (must Read) by kcy(m): 10:00am On Oct 04, 2017 |
cyndiana: Pls is the mobilization list out?
yes, go and check |
Sports / Re: BREAKING!! Former Manchester United Player,rooney Spotted Doing His Punishment by kcy(m): 9:43am On Oct 04, 2017 |
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Sports / Re: BREAKING!! Former Manchester United Player,rooney Spotted Doing His Punishment by kcy(m): 9:41am On Oct 04, 2017 |
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TV/Movies / Re: Interview With Bright Ikechukwu Echefu, TSTV CEO (Video) by kcy(m): 6:09am On Oct 04, 2017 |
InyinyaAgbaOku:
Glo is a failed Telecom company.
Can't even provide good data services.
Shit is still standing cos of political godfathers
mumu |
NYSC / Re: Prospective NYSC 2017 Batch B Corps Members by kcy(m): 9:15pm On Oct 03, 2017 |
09039420571. pls add me |
TV/Movies / Re: Unveiled And Launch Of Tstv But Absence Sport Channels Shocked Me by kcy(m): 5:51am On Oct 03, 2017 |
fake info dis early morning 1 Like |
Sports / Re: 99.9% SURE 2 ODDS ROLLOVER FOR 2WEEKS(14/14) by kcy(m): 4:26pm On Oct 02, 2017 |
na d bad belle day make the guy lost or wat are u saying nathpope:
My advice fOr u steve is to Suspend d posting of games for a while and com back after u must av completed ur streak. So many bad belle pple wey no wish u weol dey here.
#karashikasDemDem plenty |
Sports / Re: 99.9% SURE 2 ODDS ROLLOVER FOR 2WEEKS(14/14) by kcy(m): 3:51pm On Oct 02, 2017 |
busted |
TV/Movies / Re: Like MMM Like TSTV, Owner Arraigned Last Year By EFCC by kcy(m): 2:16pm On Oct 02, 2017 |
useless post |
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TV/Movies / Re: TSTV Launch Today! Buy From Here In Your State by kcy(m): 8:22am On Oct 01, 2017 |
mumu post 3 Likes |
NYSC / Re: Prospective NYSC 2017 Batch B Corps Members by kcy(m): 9:43pm On Sep 30, 2017 |
Yhemit: Portal.Nysc. org.ng
Easy way to know if your school have sent d senate list to nysc. Go to Portal.Nysc.org.ng
Scroll down U will see a column where u can input ur name, school name, matric no and date of birth then search.
culled from whatsapp group Wrong info of d year |
Sports / Re: 99.9% SURE 2 ODDS ROLLOVER FOR 2WEEKS(14/14) by kcy(m): 9:24pm On Sep 30, 2017 |
frankman365:
people are just hovering around like evil angels waiting for someone's downfall. you how far can you go? no body is hovering around any body, this is bet, u should not be so so so sure of any game, lost will always com in bet |
TV/Movies / Re: Is Tstv Realy Going To Lunch Tomorrow? by kcy(m): 8:33pm On Sep 30, 2017 |
BLINGZ88: 1.like where will they get the internet from? I understand that they will use satellite but the normal satellite dish you and me are used to are just good for download and not for upload. meaning that it can only receive data and not send, and the video call they are promising requires two way transmittion, upload and download. mind you, there are satellite dish that also send data to satellites and receive but they are verrrrrrry costly and subsidizing it for 3k, they simply can't make profits.
2. is that latency of satellite communication. let's just assume that they dash people the expensive dish that can also upload data, the time it takes to upload from you decoder to the satellite and also receive is just too long, making the video conferencing thing more like video message.
3. is the ncc rule about how low you can sell data to avoid unhealthy competition. remember when glo wanted to give 200mb to people on Fridays, the ncc stepped in and told them that they can't do that, that's why you have to qualify for the data by using some amount of airtime during the week. just 200mb and ncc are crying talk more of 20gb for 3k. some of my reasons here maybe are to technical but I have done extensive research on these things. I truly and hopefully wish that tstv proves me wrong .
Can't u just wait till tomaro |
Sports / Re: 99.9% SURE 2 ODDS ROLLOVER FOR 2WEEKS(14/14) by kcy(m): 5:06pm On Sep 30, 2017 |
stevengerrard: Yet another win....
Day 3 games loading.
y did u quote me 1 Like |
Sports / Re: 99.9% SURE 2 ODDS ROLLOVER FOR 2WEEKS(14/14) by kcy(m): 8:52am On Sep 30, 2017 |
bro d truth is one of dis 14 days some teams will play 0:0 unless may be u will diversify yr game. I have been paying over 0.5 for the past 2 month and i still find my self losing after accumulation up to d 4th day 1 Like |
Sports / Re: Conte Laments Tight Turnaround For City Clash by kcy(m): 3:18pm On Sep 29, 2017 |
ask murinho about is schedule last season |
NYSC / Re: Prospective NYSC 2017 Batch B Corps Members by kcy(m): 10:21am On Sep 29, 2017 |
Francisayo:
Useless for wat?....u guys anticipate too much,2016 batch B stream 2 passing out by Dec and u people are looking for Timetable wen next camping is next year... hope u kn timetable always com out at least 3 month b4 camp |
NYSC / Re: Which State Is Best For Skill Acquisition During Nysc by kcy(m): 5:09pm On Sep 28, 2017 |
Lagos 1 Like |