Answer this first. Well, he shouldn't be complaining low cpc if he's an advertiser.

ojasweb:


What exactly is your complaint?
Are you complaining about getting low CPC from your ads or this post is about your AdSense earnings?

Why is everyone talking AdSense when the poster actually referred to conversion from his spent on ads.

There are couple of reasons your CTR is low;

1. Wrong targeting. Filter your target audience with interest targeting , custom or keywords.

2. Unappealing creatives. Redesign your banner ads or copy to be captivating and include call to action.


3. Niche product. If you are in an industry where few people could afford or are interested in your products, the CTR will be low.

4. Page Quality. How engaging is your landing page. Low ranked page would hardly generate conversions.

4. Your Brand and Integrity. Sure your brand has positive sentiment online?

5. 3K traffic is quite low to analyse and it's just a vanity metric as it doesn't mean 3000 unique views. 3k impressions can just be 100 people shown your ads 30 times each.


My humble opinion with the little experience in the industry.

[quote author=Digiprof post=105656090]Good evening to you all, as a digital marketer, I have been running a SEO and promotional campaign for a certain site and the traffic has been impressive. Initially the CPC was improving per the traffic but all of a sudden, the CPC relapsed even though the traffic is still high.

Some days, traffic could be more than 3k but the CPC shows 0.07. To make matters worse, it may go up and return again.

Gurus in the house, what could be the cause for this?

To some extent, I'm grounded on digital marketing and especially SEO but I seem to be lost here.

I believe where my knowledge stops, that is where another person's own starts, thus bringing it here.

I need your contribution please. [/quote
Show ur traffic

1. One cause of low CPC is your niche, music and entertainment has a very low CPC because there are low advertisers in that industry; you can hardly see Davido promoting his song using Google Adsense.
Niches with the highest CPC are health, finance, crypto and travel.
2. Your location: as an advertiser, you wouldn't spend too much money on Nigerian audience because Nigerians hardly buy things online.
Traffic from USA and other Western countries have insane CPC.
3. Your ad unit: using too many ad unit on one site can cause a very low CPC.
.
The bottom line is; you are either in a bad niche, the location of your visitors are not from tier 1 countries or you created too many ads unit on your Adsense account.

First, depend on your niche, if your niche is such that you only target Africa, forget it,your CPC will be very low.
But if your niche is such that you can target tier 1 country.. then here are two things you need to do

research High CPC keyword - Some keyword pay up to $4- $200 per click.
example this keyword car accident lawyer los angeles

if you write a content on that keyword then send traffic to los Angel or USA.

Omo, if any one click on ads on that post - you can be paid up $200 per click . period.
Know the Above . thak me later

ChewingStick:
From your prior earnings, it's not wrong to say that you're in a good niche

but a lot of reasons could be the cause.

Try blocking some advertisers and experiment with your ads

If that doesn't work, consider moving to Ezoic?

Nah he isn't in a good, he said he earned $60+ since April.
A low traffic blog in a good niche should be earning at least $50/month.
And he also earned $0.03 yesterday which is also a proof that his niche is whack.
One click can give you $0.30 in a good niche.

Fastlinkpro:
First, depend on your niche, if your niche is such that you only target Africa, forget it,your CPC will be very low.
But if your niche is such that you can target tier 1 country.. then here are two things you need to do

research High CPC keyword - Some keyword pay up to $4- $200 per click.
example this keyword car accident lawyer los angeles

if you write a content on that keyword then send traffic to los Angel or USA.

Omo, if any one click on ads on that post - you can be paid up $200 per click . period.
Know the Above . thak me later

$200 per click? It's impossible brother.
The highest CPC I've seen is $3.0 and that's insurance niche. No advertiser can waste even $5.0 on ads for a single click even a company as big as Tesla won't do that.

DeBoyNewton:

$200 per click? It's impossible brother.
The highest CPC I've seen is $3.0 and that's insurance niche. No advertiser can waste even $5.0 on ads for a single click even a company as big as Tesla won't do that.

run the keyword first see what the advertiser paid . see it yourself. advertises pay as high as $400 per click

Somebody should teach me please

damilola4162:


Hello brother, we are in this problem togther, C.P.C most times i get 0.03 as against 0.10, 0.15 in March, April, May.

I think it is general, except you are gwttimg traffic from first tire countries like, US, UK, Canda, etc.

My suggestion

Buy facebook page, promote your content to first tire countries I mentioned above.

Can you recommend any legit person selling Facebook page?

adaperry25:

I want to sell my affiliate blog.
Sell and get a commission

PM me

The screenshot, please which ad centre dashboard is bad ?
Please how do i monetize my traffic, which platform to use for running ads and monetizing my cpc

i spend money on FB ads, get organic traffic and more but no results.

I use shortlinks but the popups are too much and not all monetize.

Please whats the way forward to monetize my traffic and my ads.
I don't run Google adsense though because I'm not running a blog or a content driven platform. Its more like a business website.

damilola4162:


Hello brother, we are in this problem togther, C.P.C most times i get 0.03 as against 0.10, 0.15 in March, April, May.

I think it is general, except you are gwttimg traffic from first tire countries like, US, UK, Canda, etc.

My suggestion

Buy facebook page, promote your content to first tire countries I mentioned above.

DeBoyNewton:

Nah he isn't in a good, he said he earned $60+ since April.
A low traffic blog in a good niche should be earning at least $50/month.
And he also earned $0.03 yesterday which is also a proof that his niche is whack.
One click can give you $0.30 in a good niche.

My bad. sorry, I didn't realize he said "since"

You're right man. It's probably a broke niche

All those solutions above are good, but don't just cut it.

Check your Bounce Rate. If it's high, then you have to work on your content. Value in blogging is placed on contents not traffic.

Someone suggested that you use high CPC keywords. Nlte that, the higher the volume of a keyword, the more competitive it gets.

Is your content original? What is your scroll depth?

Are people assessing your most important pages? How about your Click through rate?

Don't fixate on increasing CPC and forget the ultimate factor that guarantees it.

jhydebaba:
Who go teach me this thing

Get in touch with On Whatsapp Chat, if you want to have your own website.

The price is 30,000naira

NaijaCoverBlog:


Get in touch with On Whatsapp Chat, if you want to have your own website.

The price is 30,000naira

Like free of charge.

Digiprof:
Hi, any contribution?

Apparently the visitors on your blog are from tier 3 countries, mostly Nigeria and other African countries, hence why your cpc is very low, what's your blog all about?

if it's based on entertainment, normally it should be very low, but I think targeting tier 1 countries like US and the likes will improve your CPC, I once owned an health and gaming blog which I later sold because I had alot of things doing.

the health blog cpc was between 0.70/0.90 while gaming blog CPC was around 0.50/0.60. and they were making around $200/$300 monthly, the health blog was making alot because I was rendering solution to people, I also employed writers with vast knowledge of health from fivérr and most of the visitors are from tier 1 countries, mostly USA, UK, Canada.

Blogging is lucrative if you take it as a serious business, you need very good writers, work on your blog seo, page optimization, etc and lastly your keyword targets should be targeting tier 1 countries if you want to earn big monthly and blogging require patience, it took me 1 year and a month before I started earning on my blogs back then, blogging isn't a get rich quick scheme.

Digiprof:
Good evening to you all, as a digital marketer, I have been running a SEO and promotional campaign for a certain site and the traffic has been impressive. Initially the CPC was improving per the traffic but all of a sudden, the CPC relapsed even though the traffic is still high.

Some days, traffic could be more than 3k but the CPC shows 0.07. To make matters worse, it may go up and return again.

Gurus in the house, what could be the cause for this?

To some extent, I'm grounded on digital marketing and especially SEO but I seem to be lost here.

I believe where my knowledge stops, that is where another person's own starts, thus bringing it here.

I need your contribution please.

I thought low cost per click is meant to be good abi? Isn't a lower cost per click meant to mean that you're getting clicks on a lower price based on how well the ads are performing? Please explain this to me

HelloWriter:
Digiprof, Adsense is slave labor if most of your audience comes from Africa. I suggest that you buy a social media ad and target a top-tier country.

Another suggestion I have is for you to place ads in between paragraphs because ads placed up and below hardly get clicks.

Then, above all, I advise you to create more SEO-compliant and rich content. Google is using more of high-level AI that prioritizes the quality of content above everything else these days. If you need help in this regard, you can get across to us. Thanks.

please explain the second paragraph to me

mactoni91:
Check out my dropshipping store...

Tho, still work in progress.

https://shopmalu.com

Any volunteer willing to share ideas or work with me?

volunteer abi partner? Which one? Which country do you sell this in?

Blastedholligan:
volunteer abi partner? Which one? Which country do you sell this in?

Target is tier 1 countries...

IamOValentine:


Can you recommend any legit person selling Facebook page?

how much will you pay for 6k page?

IamNumeroUno:
All those solutions above are good, but don't just cut it.

Check your Bounce Rate. If it's high, then you have to work on your content. Value in blogging is placed on contents not traffic.

Someone suggested that you use high CPC keywords. Nlte that, the higher the volume of a keyword, the more competitive it gets.

Is your content original? What is your scroll depth?

Are people assessing your most important pages? How about your Click through rate?

Don't fixate on increasing CPC and forget the ultimate factor that guarantees it.

Out of all the suggestion, your solution doesn't "cut it" the most and it is obvious you don't even understand Adsense.
Bounce rate has not impact on CPC.
Bounce rate is the time spent by the visitors on your website and how your visitors interact with your website which has no impact on the CPC.
You people should stop misleading people if you don't have a knowledge about a particular topic.

DeBoyNewton:

Out of all the suggestion, your solution doesn't "cut it" the most and it is obvious you don't even understand Adsense.
Bounce rate has not impact on CPC.
Bounce rate is the time spent by the visitors on your website and how your visitors interact with your website which has no impact on the CPC.
You people should stop misleading people if you don't have a knowledge about a particular topic.

Sure bounce rate does not affect CPC, directly. But it shows the general health of your website and you could determine scroll depth. If you think it is a singular "problem and singular solution" concept then you are the confused one. While troubleshooting a website's metrics, you must put in perspective all factors that make the project a success.

mactoni91:


Target is tier 1 countries...

so how will this person come into play?

Icejayz:
Apparently the visitors on your blog are from tier 3 countries, mostly Nigeria and other African countries, hence why your cpc is very low, what's your blog all about?

if it's based on entertainment, normally it should be very low, but I think targeting tier 1 countries like US and the likes will improve your CPC, I once owned an health and gaming blog which I later sold because I had alot of things doing.

the health blog cpc was between 0.70/0.90 while gaming blog CPC was around 0.50/0.60. and they were making around $200/$300 monthly, the health blog was making alot because I was rendering solution to people, I also employed writers with vast knowledge of health from fivérr and most of the visitors are from tier 1 countries, mostly USA, UK, Canada.

Blogging is lucrative if you take it as a serious business, you need very good writers, work on your blog seo, page optimization, etc and lastly your keyword targets should be targeting tier 1 countries if you want to earn big monthly and blogging require patience, it took me 1 year and a month before I started earning on my blogs back then, blogging isn't a get rich quick scheme.

Somebody reading this now will think you are human....not knowing you are animal in human skin.