FrieslandCampina WAMCO Nigeria PLC, makers of Three Crowns milk, is set to digitalize product packaging with QR code in a move to increase interaction between the brand and its customers as well as unveil the brand’s Christmas campaign.

Explaining this in Lagos, the Marketing Manager, Three Crowns, Omolara Banjoko, disclosed that with a phone camera scan, the Three Crowns QR code will give consumers an in-depth experience with the brand, beyond product consumption.

“The QR code gives our consumers more information on what the product offers plus ongoing campaigns and relevant tips for every mum as the ‘heart of the home’ all through the year. Our consumers may not be new to the concept of codes. But our QR code is the ultimate code to a mum’s heart” Banjoko said.

The campaign will be executed digitally out of home, on radio and TV. Participants are required to purchase any of Three Crowns new packs with the QR Code, scan the code with a phone camera, register and complete the task to unlock goodies.

The Brand Manager, Three Crowns, Chioma Otisi-Igwe, also confirmed that the brand will further leverage the Christmas season to pamper mums with gifts using the new QR code on the portal to access the gifts.

“The campaign will drive a deeper emotional appeal for mums to appreciate other mums. All that will be required is a purchase of Three Crowns milk, scan the QR code and nominate a mum for all her efforts all through the year with nice words from her heart to receive a gift from Three Crowns milk. The most interesting thing is that the nominator will win just as much as the nominee.”

The Three Crowns QR code Christmas campaign will run from November through December 2021.

Three Crowns is a leading Nigerian milk brand from the stable of FrieslandCampina WAMCO, Nigeria’s foremost dairy company for over 60 years. The company believes that milk is an essential nutrient for every individual. As Nigeria’s leading low cholesterol milk brand, Three Crowns has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.

Three Crowns is the first milk brand to show care for mothers and acknowledge the important role they play in the family. The brand recognizes that when mothers as primary care givers are taken care of, this positively impacts the care they give to their families. The brand has thus given itself the patriotic task of encouraging women to eat and live healthy, thereby making the family happy.

Smart Moves>>>>>

We’re already in a Digital world

But na boobi crown me like pass

That one no need QR code

Ok

Ff

Yawns

Good one

The only code we understand in Nigeria now is the one that will give us more credit than debit alert.

Hummm

It will be nice to be a lucky winner of goodies from soon-to-be digitalized dairy industry in Nigeria.

Sponsored post

Nice one

Interesting
Don't forget to send 5 crowns to King Tonto Dikeh. She's the KQwing of Kings!!!

Lol
Three crown wey don turn half crown
Welcome to Nigeria
Where economy affects the quality and quantity of goods

The taste their milk gives is superb. Kudos three crown.

Impressive

90% of Nigeria mother won't even scan the qr code, after they drink finish na to throwaway the container

Ok

Everything for naija na scam..

I have never tasted this 3crown, so obbessed with peak

Paid post, right?

@seun

Nairaland don dey innovate...
Sponsored post don get new levels

abobote:
I have never tasted this 3crown, so obbessed with peak

Try Hollandia full cream milk, you'd never go back to peak.
I think peak is overrated.

Mynd44:
FrieslandCampina WAMCO Nigeria PLC, makers of Three Crowns milk, is set to digitalize product packaging with QR code in a move to increase interaction between the brand and its customers as well as unveil the brand’s Christmas campaign.

Explaining this in Lagos, the Marketing Manager, Three Crowns, Omolara Banjoko, disclosed that with a phone camera scan, the Three Crowns QR code will give consumers an in-depth experience with the brand, beyond product consumption.

“The QR code gives our consumers more information on what the product offers plus ongoing campaigns and relevant tips for every mum as the ‘heart of the home’ all through the year. Our consumers may not be new to the concept of codes. But our QR code is the ultimate code to a mum’s heart” Banjoko said.

The campaign will be executed digitally out of home, on radio and TV. Participants are required to purchase any of Three Crowns new packs with the QR Code, scan the code with a phone camera, register and complete the task to unlock goodies.

The Brand Manager, Three Crowns, Chioma Otisi-Igwe, also confirmed that the brand will further leverage the Christmas season to pamper mums with gifts using the new QR code on the portal to access the gifts.

“The campaign will drive a deeper emotional appeal for mums to appreciate other mums. All that will be required is a purchase of Three Crowns milk, scan the QR code and nominate a mum for all her efforts all through the year with nice words from her heart to receive a gift from Three Crowns milk. The most interesting thing is that the nominator will win just as much as the nominee.”

The Three Crowns QR code Christmas campaign will run from November through December 2021.

Three Crowns is a leading Nigerian milk brand from the stable of FrieslandCampina WAMCO, Nigeria’s foremost dairy company for over 60 years. The company believes that milk is an essential nutrient for every individual. As Nigeria’s leading low cholesterol milk brand, Three Crowns has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.

Three Crowns is the first milk brand to show care for mothers and acknowledge the important role they play in the family. The brand recognizes that when mothers as primary care givers are taken care of, this positively impacts the care they give to their families. The brand has thus given itself the patriotic task of encouraging women to eat and live healthy, thereby making the family happy.

If this is a paid post and you want it to gain traffic and engagements, promote the product with a simple recipe by a professional content creator, otherwise, people will hardly be interested.
Food sells.

Okay

Nido and Dano has been my favorite, but I will try this Three crown sha, I don't like peak.

Ok

Ftt