My dear presidential candidate, it is expedient I write to you, especially at this time when Nigerians are in dire need of a leader who can unify the country and restore the hope of the masses. Since your emergence as the Labour Party standard-bearer, there has been a reawakening and re-conscientisation of the minds of Nigerians, especially the young people, from the primitive 'insult-based politics' to 'issue-based politics'.

However, it is a fact that "Nigerians now vote personality and not party" but it is undeniable to say a party is sacrosanct in winning a presidential race, hence, the essence of writing this open letter.

Your excellency, you must re-strategise your campaign to accommodate what can be best described as "party-branding" rather than just focusing on the product (ObiDatt). To succinctly put, it is difficult to sell a brand like Labour Party in the eyes of an average Nigerian who over time is used to the likes of PDP and APC as household names in Nigeria's political landscape. Hence, a party must be built alongside its candidates and should not leave one for the other.

Sir, you must rejig your strategies to sell the project (Labour Party) if you must win come 2023, as this will also help to get more people onboard and support the movement for a better Nigeria. The party as an entity is more supreme than a candidate who is just a part of the whole. Thus, more effort should be put into branding rather than just selling the "ObiDatt" as a product in 2023.

Sincerely sir, Labour Party needs visibility, and your publicity must be refocused to ensure that all Nigerians identify with the party going forward.

Sir, another area I would like to draw your attention to is the fact that the Independent National Electoral Commission (INEC) as an unbiased umpire, would not include the photographs of candidates in the ballot papers as rightly suggested owing to its guidelines and modus operandi, hence, the need to sell the Labour Party brand, which of course, will be impressed on the ballot.

For the Labour Party to win as a third-force party in 2023, your campaign strategies should be refocused on the party side-by-side the candidacy. The strategy should be "party first before candidacy". An electorate will only see the Labour Party logo on the ballot papers and it is practically impossible to vote for Peter Obi if such a voter doesn't know the Labour Party as the platform.

Finally, having a structure as opined is necessary to achieve a paradigm shift in the face of the 2023 general election and that must start with the brand visibility of the Labour Party.

With all the aforementioned put into consideration, I see the possibility of Labour Party taking over the mantle of leadership come 2023.

Arogbonlo Israel is a political communicator and can be contacted via gemid931@gmail.com

Not bad at all

Ok

Obi abeg listen to all the advices
We cannot afford to suffer further.

We need you more than you need us

Why do yorubas this word 'Igbos can never rule this country'? Are we not Nigerians?

So it is only yorubas that 'can rule this country'?


Okay....

Gemid94:
My dear presidential candidate, it is expedient I write to you, especially at this time when Nigerians are in dire need of a leader who can unify the country and restore the hope of the masses. Since your emergence as the Labour Party standard-bearer, there has been a reawakening and re-conscientisation of the minds of Nigerians, especially the young people, from the primitive 'insult-based politics' to 'issue-based politics'.

However, it is a fact that "Nigerians now vote personality and not party" but it is undeniable to say a party is sacrosanct in winning a presidential race, hence, the essence of writing this open letter.

Your excellency, you must re-strategise your campaign to accommodate what can be best described as "party-branding" rather than just focusing on the product (ObiDatt). To succinctly put, it is difficult to sell a brand like Labour Party in the eyes of an average Nigerian who over time is used to the likes of PDP and APC as household names in Nigeria's political landscape. Hence, a party must be built alongside its candidates and should not leave one for the other.

Sir, you must rejig your strategies to sell the project (Labour Party) if you must win come 2023, as this will also help to get more people onboard and support the movement for a better Nigeria. The party as an entity is more supreme than a candidate who is just a part of the whole. Thus, more effort should be put into branding rather than just selling the "ObiDatt" as a product in 2023.

Sincerely sir, Labour Party needs visibility, and your publicity must be refocused to ensure that all Nigerians identify with the party going forward.

Sir, another area I would like to draw your attention to is the fact that the Independent National Electoral Commission (INEC) as an unbiased umpire, would not include the photographs of candidates in the ballot papers as rightly suggested owing to its guidelines and modus operandi, hence, the need to sell the Labour Party brand, which of course, will be impressed on the ballot.

For the Labour Party to win as a third-force party in 2023, your campaign strategies should be refocused on the party side-by-side the candidacy. The strategy should be "party first before candidacy". An electorate will only see the Labour Party logo on the ballot papers and it is practically impossible to vote for Peter Obi if such a voter doesn't know the Labour Party as the platform.

Finally, having a structure as opined is necessary to achieve a paradigm shift in the face of the 2023 general election and that must start with the brand visibility of the Labour Party.

With all the aforementioned put into consideration, I see the possibility of Labour Party taking over the mantle of leadership come 2023.

Arogbonlo Israel is a political communicator and can be contacted via gemid931@gmail.com

Mr Isreal hold your peace let him keep waiting for non existing miracle instead of him to start a serious grassroot foundation devoid his useless supporters bullying, harrassng, brandishing gun, inside church pvc, propaganda, abusive, bitterness, trabalist campaign train buulshit.

He will ends up as his village landlord president. Imagine his obi moment went to SE nobody cane out fir except about 50 people according to my head count is that a presidential material?

How many Anambrans businessmen, businesswomen, academician, celebrity, political bigwigs have you seen even in entire SE that talk about him? None, pls is that a presidential material?

Give and it shall be given to you, help people so when need peoples help they will be their for you" this is what obi failed to do. He never identify with his people, exremely stingy, very greedy and xceptionally selfish.

He wan join party e go join Labour who know Labour? instead for him to tell his support to be a good brand marketers mbannu they are insulting everyone over a non existing party called Labour shit.

Hin eyes go clear las las.

All these useless advice here and there. What people have not understood is that an average Nigerian today is close to the point of commiting suicide because of the condition APC has put them. Tinubu will get free votes from yorubas for sure because there must be people who vote based on tribe. But on what ground will a Tiv man vote APC. Is it that the suffering is not enough or what. People are tired. Obi is not the one pushing himself to be president. There is a force that is beyond Obi that is pushing him. Do this election 1000 times, Peter Obi will win with a wide margin.

MonkeyMods:
Why do yorubas this word 'Igbos can never rule this country'? Are we not Nigerians?

So it is only yorubas that 'can rule this country'?


Okay....

Haven't Igbos ruled before? Azikiwe and Ironsi. What did they do? Killed the leaders of other regions that's not their business to begin with. Na ment?

Nice one... OBIDATT lokan o!

We will tell him all you said.

MonkeyMods:
Why do yorubas this word 'Igbos can never rule this country'? Are we not Nigerians?

So it is only yorubas that 'can rule this country'?


Okay....

You hate everyone though. How can those you show open hatred for 24/7 now feel comfortable with you leading them because of the fake humility you are all showing just to get the keys of Aso Rock?

You lot are fooling no one. Even daily it is toxic and personalized insult against Tinubu, a man who has never done Igbo wrong, as if election is war.

You should not even worry about Yorubas. They will still spare Obi some votes. It is Northerners who will never ever vote Obi because they have been worst hit by your hatred and insult for the past 7 years since GEJ lost in 2015.

IlovePMB:
All these useless advice here and there. What people have not understood is that an average Nigerian today is close to the point of commiting suicide because of the condition APC has put them. Tinubu will get free votes from yorubas for sure because there must be people who vote based on tribe. But on what ground will a Tiv man vote APC. Is it that the suffering is not enough or what. People are tired. Obi is not the one pushing himself to be president. There is a force that is beyond Obi that is pushing him. Do this election 1000 times, Peter Obi will win with a wide margin.

It is not a useless advice sir! That letter is coming from someone that means well.

Very responsible piece of advice