Adidas had ended its partnership with Ye, also known as Kanye West, with “immediate effect.”

In a statement Tuesday, the sportswear maker said it “does not tolerate antisemitism and any other sort of hate speech” and said that his recent comments were “unacceptable, hateful and dangerous.” Adidas said they violated the company’s “values of diversity and inclusion, mutual respect and fairness.”

Sales and production of his Yeezy branded products have stopped as well as payments to Ye and his companies. Adidas said it will take a €250 million hit ($246 million) to its fourth quarter sales.

Adidas has partnered with West since 2013, when the company signed his brand away from rival Nike. In 2016, Adidas expanded its relationship with the rapper, calling it “the most significant partnership ever created between a non-athlete and an athletic brand.”

But Adidas put the “partnership under review” in early October after he wore a “White Lives Matter” T-shirt in public. The Anti-Defamation League categorizes the phrase as a “hate slogan” used by White supremacist groups, including the Ku Klux Klan.

Recently, Ye said “I can say antisemitic s*** and Adidas cannot drop me,” during a tirade against Jews on the Drink Champs Podcast. He also threatened on Twitter to “Go death con 3 on JEWISH PEOPLE.”

Anti-Defamation League CEO Jonathan Greenblatt said Adidas’ decision is a “very positive outcome.”

“It illustrates that antisemitism is unacceptable and creates consequences. Without a doubt, Adidas has done the right thing by cutting ties with Ye after his vicious antisemitic rants,” he said in a statement. “In the end, Adidas’ action sends a powerful message that antisemitism and bigotry have no place in society.”

Shares of Adidas fell about 5% in Frankfurt. Adidas said it will release additional information about the financial implications of dissolving its partnership with Ye in its upcoming earnings report on November 9.

Brands cut ties
The list of brands distancing themselves from West is growing. Balenciaga and Vogue publicly cut ties last week, and on Monday, talent agency CAA dropped West as a client. Production company MRC said that it’s shelving a documentary on West.

Last month, the rapper said he was ending his rocky two-year relationship with the Gap, citing “substantial noncompliance.” Ye said he was left “no choice but to terminate their collaboration,” alleging the company didn’t open branded Yeezy stores and distribute his merchandise as planned, his lawyer said in a statement.

The saga of Ye, not just with Adidas but with brands like Gap and Balenciaga, underlines the importance of vetting celebrities thoroughly and avoiding those who are overly controversial or unstable,” wrote Neil Saunders, managing director of GlobalData in a note Tuesday.

“Although there is room for some tension in fashion, this must never cross the line of decency and basic respect for humanity. Companies or brands that fail to heed this will get stung, especially if they become overly reliant on a difficult personality to drive their business,” he added.

Source: https://www.cnn.com/2022/10/25/business/adidas-ye-ends-partnership/index.html

They took their time!

This idiot is paying a lot for talking rubbish, and will understand the cost when he's bankrupted.

I like kanye west. I recently watched his latest interview yesterday and i can see that this was a planned action to leave Adidas.

In September, he complained about adidas stealing designs and not going through with the contract.

https://www.dailymail.co.uk/news/article-11206543/Kanye-West-exit-Gap-Adidas-end-contracts-waging-public-battles.html

About balenciaga, he said that he has never made a dime from the company rather he was the one paying the company.

All these gbasgbos from left and right isn’t it too much… I think Kanye also neeed to be come down at least.

Can they just let this guy rest?
Kanye this, Kanye that.

Nønsense

In dj khalid voice

Another one

I see kyane west and Kim kadashan coming back together.

This I have seen.

Kanye west keeps shooting himself to the foot ,for people saying that they're trying to control his freedom of speech, nobody is controlling his freedom of speech, freedom of speech comes with consequences,and this is the price

Cancel culture on overdrive.

Jq

lol we dey see this guy for News pass even America president....

Kanye West... Too much money has always been a bane for some Negroes!


Person wey never chop belleful nor dey misbehave or misysarn anyhow!

Soon Kim will move on fully with another dumb guy!

These Kardashian sisters move up from their failed relationships to mega heights while the Ex-guys never seem to recover!

If na my country, even the most liberal thinkers will reason Voodoo!

Hmmm
Okay

N2B2:


Source: https://www.cnn.com/2022/10/25/business/adidas-ye-ends-partnership/index.html

APC urchins that are ethnic bigots nko?

Illuminati Corporations are withdrawing their support for their former strong member and promoter.

What an Irony?!

Okonandmary:
I like kanye west. I recently watched his latest interview yesterday and i can see that this was a planned action to leave Adidas.

In September, he complained about adidas stealing designs and not going through with the contract.

About balenciaga, he said that he has never made a dime from the company rather he was the one paying the company.

If na because of antisemitism & hate speech, I support una

Lol Cancel culture is real. Just ask Tate and Trump, but then freedom of speech should be used with moderation, wisdom and caution.

Na like this person dey take fall

Long overdue.

power of the Jews,after done dealing with him,he will turn to a millionaire not billionaire

Teslalover:
He would get another endorsement

That would be hard at this time. He will need to fake some remorse and pretend to be humble for a while. If not his brand will take a huge hit and he may not recover from that.

Ye

Kanye west the Wike of American entertainment

C

They prove him right

Why na, what did he do?