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How Much Is Nairaland Worth? - Romance - Nairaland

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How Much Is Nairaland Worth? by Froshloaded: 10:31pm On Apr 26, 2022
According to latest information released by Seun the owner of Nairaland, the platform got 199,793,939 page views in March 2022.

Taking that to be an average and assuming that the website is well monetized, it should be making conservatively 2USD per 1,000 pageviews from ads alone.

That will mean a revenue of 399,587USD Monthly.

In valuing a website, you can negotiate between 30-36 times the monthly revenue of the website.

If we do 36 x 399,587, that means the platform is worth 14,385,163USD as of today.

Naira 8.5Billion Naira.

PS: The site can also benefit from other forms of monetization like Affiliate sales.

Now make Seun this offer and see if he won't call you to a meeting.

2 Likes

Re: How Much Is Nairaland Worth? by Jeon(f): 10:42pm On Apr 26, 2022
NOT ACCEPTED TO SELL THIS MOST ACTIVE AND POPULAR FORUM IN AFRICA FOR ANYTHING..

2 Likes

Re: How Much Is Nairaland Worth? by Nobody: 10:47pm On Apr 26, 2022
Jeon:
NOT ACCEPTED TO SELL THIS MOST ACTIVE AND POPULAR FORUM IN AFRICA FOR ANYTHING..



sharrap there! if elon bought this website u would cease to exist! cos authentication of genders would be strongly enforced so no more rooms for transgenders!Bobrisky !

5 Likes

Re: How Much Is Nairaland Worth? by Jeon(f): 10:52pm On Apr 26, 2022
Heathrow44:




sharrap there! if elon bought this website u would cease to exist! cos authentication of genders would be strongly enforced so no more rooms for transgenders!Bobrisky !

so they have released you from your ban?

2 Likes

Re: How Much Is Nairaland Worth? by EzegeNdiigbo: 11:00pm On Apr 26, 2022
Thank ya op!!

This post Is indirectly tellin' us Niqqaz to 3pple up the hustle..
Froshloaded:
According to latest information released by Seun the owner of Nairaland, the platform got 199,793,939 page views in March 2022.

Taking that to be an average and assuming that the website is well monetized, it should be making conservatively 2USD per 1,000 pageviews from ads alone.

That will mean a revenue of 399,587USD Monthly.

In valuing a website, you can negotiate between 30-36 times the monthly revenue of the website.

If we do 36 x 399,587, that means the platform is worth 14,385,163USD as of today.

Naira 8.5Billion Naira.

PS: The site can also benefit from other forms of monetization like Affiliate sales.

Now make Seun this offer and see if he won't call you to a meeting.

1 Like

Re: How Much Is Nairaland Worth? by odinson1(m): 11:41pm On Apr 26, 2022
Jeon:
NOT ACCEPTED TO SELL THIS MOST ACTIVE AND POPULAR FORUM IN AFRICA FOR ANYTHING..
Na you get The forum?
Re: How Much Is Nairaland Worth? by Jeon(f): 11:56pm On Apr 26, 2022
odinson1:
Na you get The forum?
go away angry

2 Likes

Re: How Much Is Nairaland Worth? by Xilsbridalhouse(f): 12:34am On Apr 27, 2022
Wawu! 7m shocked Seun is really cashing out o! I hope he is paying tax.
Re: How Much Is Nairaland Worth? by SmartPolician: 6:41am On Apr 27, 2022
All these figures are mere assumptions.

What makes a site profitable to its advertisers (and prospective buyers) is its convertibility. How many times do Nairalanders order products and services advertised on this forum? That's the conversation we should be having now.

Our disposal income (or purchasing power, if you will) in Nigeria is very poor. Money is not circulating. We have a situation where the government is not creating decent jobs and a few corrupt government officials are enriching themselves.

The implication is that young people come online to take out their frustration. Attack women and attack tribes. But these people don't order anything online because they are flat broke - no thanks to the government.

Besides, tech gurus say that Nairaland has some foundational issues that cannot be easily fixed if not by reshuffling the entire forum. This explains the limited features we see on this forum, with no improvement year in, year out.

With these points, I think putting Nairaland at 8.5b is simply overestimating it.

Before you come to wail on my mention, this analysis doesn't mean that Nairaland is useless. It is the most useful site in Nigeria, as many people come here to get information and answer to questions.

6 Likes

Re: How Much Is Nairaland Worth? by Froshloaded: 2:29pm On Apr 27, 2022
SmartPolician:
All these figures are mere assumptions.

What makes a site profitable to its advertisers (and prospective buyers) is its convertibility. How many times do Nairalanders order products and services advertised on this forum? That's the conversation we should be having now.

Our disposal income (or purchasing power, if you will) in Nigeria is very poor. Money is not circulating. We have a situation where the government is not creating decent jobs and a few corrupt government officials are enriching themselves.

The implication is that young people come online to take out their frustration. Attack women and attack tribes. But these people don't order anything online because they are flat broke - no thanks to the government.

Besides, tech gurus say that Nairaland has some foundational issues that cannot be easily fixed if not by reshuffling the entire forum. This explains the limited features we see on this forum, with no improvement year in, year out.

With these points, I think putting Nairaland at 8.5b is simply overestimating it.

Before you come to wail on my mention, this analysis doesn't mean that Nairaland is useless. It is the most useful site in Nigeria, as many people come here to get information and answer to questions.

Hmm.. Nice points
Re: How Much Is Nairaland Worth? by ThierryJay: 2:48pm On Apr 27, 2022
SmartPolician:
All these figures are mere assumptions.

What makes a site profitable to its advertisers (and prospective buyers) is its convertibility. How many times do Nairalanders order products and services advertised on this forum? That's the conversation we should be having now.

Our disposal income (or purchasing power, if you will) in Nigeria is very poor. Money is not circulating. We have a situation where the government is not creating decent jobs and a few corrupt government officials are enriching themselves.

The implication is that young people come online to take out their frustration. Attack women and attack tribes. But these people don't order anything online because they are flat broke - no thanks to the government.

Besides, tech gurus say that Nairaland has some foundational issues that cannot be easily fixed if not by reshuffling the entire forum. This explains the limited features we see on this forum, with no improvement year in, year out.

With these points, I think putting Nairaland at 8.5b is simply overestimating it.

Before you come to wail on my mention, this analysis doesn't mean that Nairaland is useless. It is the most useful site in Nigeria, as many people come here to get information and answer to questions.

I tend to agree with you that the 8.5billion valuation may be overestimated, yet the true worth is way more than the 150million on offer in the initial post.

Dont forget that despite the plethora of broke people, a lot of other people still do business on Nairaland and are able to monetize up to millions. There are blossoming careers that are leveraging on Nairaland in the real estate, autos, dropshipping, and several other unpopular sections, but because our focus is often on politics, entertainment, romance and sports sections we think not much money can be generated from Nairaland.

Another aspect is that because Nairaland itself is a successful media and publicity entity, there is an intrinsic value or goodwill it possesses which is not based on cashflows but its continental popularity. Meaning that whoever wants to purchase Nairaland is not buying only its cashflows, but also the automatic publicity it gives its owner as well as the immense advertising potential.

In all, I would go for a more conservative estimate of around 3 to 5 billion Naira, factoring in the weak naira due to current inflation and exchange rate.

1 Like

Re: How Much Is Nairaland Worth? by Blackfire(m): 2:55pm On Apr 27, 2022
Seun sell NL to me for 1 billion naira ...cash





Let's close this deal
Re: How Much Is Nairaland Worth? by meobizy(f): 10:30am On Dec 11, 2022
Somebody will use bot accounts to promote his business online while Nairalanders will come here overestimating the worth of the forum. People wey go school pass JSS2 for this platform no reach five in total.

1 Like

Re: How Much Is Nairaland Worth? by Nobody: 10:36am On Dec 11, 2022
meobizy:
Somebody will use bot accounts to promote his business online while Nairalanders will come here overestimating the worth of the forum. People wey go school pass JSS2 for this platform no reach five in total.

WOW
OK U nko?....how much will u charge me for only one hug & 2 kiss? smiley
Re: How Much Is Nairaland Worth? by Crystalom5: 11:29am On Dec 11, 2022
You only talk about ad impressions of $2.
You forget that the ads on nairaland are cost nothing less than 20k.
That's just for a few segments. Others go as high as 100k.
If seun doesn't rake in up to 200m every month mk I know wetin cause am.

2 Likes 1 Share

Re: How Much Is Nairaland Worth? by AndroidAI(m): 1:06pm On Dec 11, 2022
Lol. The traffic this site generates worths almost nothing. I doubt if it makes $10k a month.
Re: How Much Is Nairaland Worth? by NobleSeed(m): 1:18pm On Dec 11, 2022
comrade no won sell
Comrade no won improve
Comrade no won upgrade
Which kind comrade be this grin grin

2 Likes

Re: How Much Is Nairaland Worth? by Crystalom5: 1:41pm On Dec 11, 2022
AndroidAI:
Lol. The traffic this site generates worths almost nothing. I doubt if it makes $10k a month.
continue to dey whine yourself.
Re: How Much Is Nairaland Worth? by toujurs: 2:00pm On Dec 11, 2022
Jeon:
NOT ACCEPTED TO SELL THIS MOST ACTIVE AND POPULAR FORUM IN AFRICA FOR ANYTHING..
Bush woman

Dullards like you, can't operate twitter unfortunately
Re: How Much Is Nairaland Worth? by Jeon(f): 2:04pm On Dec 11, 2022
toujurs:
Bush woman

Dullards like you, can't operate twitter unfortunately

Goat, If you attended church today you won't be so sorrowful and miserable to quote ur enemy's comment that has been long ago[8 months ago ].

3 Likes

Re: How Much Is Nairaland Worth? by AndroidAI(m): 2:51pm On Dec 11, 2022
Crystalom5:
continue to dey whine yourself.

How much do you think suen earns from ads? Reason he had to recently add adsense and even that still brings peanuts, cause 1 click is barely $0.06, and how many on NL clicks on ads? That's why even the super mods can not take home 100k monthly. It's not about having billions of views, but the value.

1 Like

Re: How Much Is Nairaland Worth? by Nobody: 3:35pm On Dec 11, 2022
I don't think the site is worth more than $100m.
Seun himself once said he was offered N160m few years back.
What I see here is that Seun is archaic and not ready to mix with people that can transform the site to global status.
Mind you, this site is older than Facebook and Twitter.
So...what's the way forward, the site should improve on more features like Facebook n Twitter? Also, serious vetting of posts should be done. It should also move from news only news sharing platform to where we can get instant message reply. Imaging sending someone a dm and you ll be directed to the person's mail. No inbox, outbox, direct video upload etc?
Na so Seun or his techs get block head?

5 Likes 1 Share

Re: How Much Is Nairaland Worth? by lifenija: 3:50pm On Dec 11, 2022
Sweetplum:
I don't think the site is worth more than $100m.
Seun himself once said he was offered N160m few years back.
What I see here is that Seun is archaic and not ready to mix with people that can transform the site to global status.
Mind you, this site is older than Facebook and Twitter.
So...what's the way forward, the site should improve on more features like Facebook n Twitter. Also, serious vetting of posts should be done. It should also move from news only news sharing platform to where we can get instant message reply. Imaging sending someone a dm and you ll be directed to the person's mail. No inbox, outbox, direct video upload etc?
Na so Seun or his techs get block head?
u can type like fool all the time.

Menopause don start shey, block head
Re: How Much Is Nairaland Worth? by Nobody: 4:02pm On Dec 11, 2022
lifenija:
u can type like fool all the time.

Menopause don start shey, block head
You are a foo l na.
Mumuboy!
Re: How Much Is Nairaland Worth? by cimit19: 4:08pm On Dec 11, 2022
Sweetplum:
You are a foo l na.
Mumuboy!
ugly menopaused unstable dried up not so plummy sweet pussy haha.


Dirty shapeless creature.
Re: How Much Is Nairaland Worth? by lifenija: 4:25pm On Dec 11, 2022
Sweetplum:
You are a foo l na.
Mumuboy!
thats d best u got hahaha, come on u can do better, try again.

U lonely disgusting creature of the nite, 8 go soon nack, which is equal to time for ur old pussy to look for dick to welcome so u can pay for recharge card
Re: How Much Is Nairaland Worth? by Nobody: 4:51pm On Dec 11, 2022
lifenija:
thats d best u got hahaha, come on u can do better, try again.

U lonely disgusting creature of the nite, 8 go soon nack, which is equal to time for ur old pussy to look for dick to welcome so u can pay for recharge card
You just described your mom. What other attribute does she v?
Mention for all females in your clan too
Re: How Much Is Nairaland Worth? by Nobody: 4:53pm On Dec 11, 2022
cimit19:
ugly menopaused unstable dried up not so plummy sweet pussy haha.


Dirty shapeless creature.
U described urself n ur mom
Re: How Much Is Nairaland Worth? by christianjoy(m): 5:24pm On Dec 11, 2022
Sweetplum:

U described urself n ur mom
you should have ignore him

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