Innosson Motors Nigeria, founded by Innocent Chukwuma, a Nigerian with big dreams and net worth, is the only indigenous Motor vehicle manufacturer in the history of Nigeria.

This sounds like a very big deal; actually, it is a big deal. Nigeria is the biggest consumer of automobiles in Nigeria after South Africa and based on history, Nigeria at different times has been home to reputable automobile assembling. Peugeot, Nissan, Honda, Isuzu, JAC, Hyundai and KIA Motors have been assembled in Nigeria (Honda just newly joined the club.

Have you ever wondered why Nigerians don't buy Innoson? Since 2007 when Innoson started its production, there are still more Toyota Hilux cars in Nigeria than the Innoson Carrier, tragic. I have looked into the matter carefully just to come up with a couple of viable reasons why the Innoson brand has not done well in Nigeria in 13 years since it started.

Please, note that many reputable automobile companies in the world today took quality time to get to where they are today. Innoson has been consistent for 13 years and that is the right step in the right direction. So, my few points are just to make you see what I think Innoson should do better so that they can get to the level of Toyota in Nigeria.

7 reasons why Innoson Motors is not being appreciated by Nigerians!

1. 85 percent Borrowed Designs
Innoson Motors have designs that just look so much alike like some of our popular and favourite brands. It is somehow when a car design just already screams '' photocopy".

The Innoson G80, for example, is a rebadged BIAC BJ80 that looks so much like a Mercedes-Benz G-Wagon thus making the G80 an Innoson G-Wagon. Other designs just look like a refined-looking already existing car brand. This is a common problem of "Nigerian brands": lack of indigenous designs.

The new Innoson SUV Ikenga looks totally like a Lexus RX from the front fascia and this just makes Nigerian buyers see the car like a caricature of their favourite brands. The new Innoson bus also looks too much like the Toyota Hiace and rebadged Toyota Hiace caricature from China.

2. The production process is not fully indigenous
Nigerians do not feel part of the production of this car at all. It is like it just has the Innoson name but the production does not occur here at all.

The Company factory is located in Enugu doesn't employ so many people. There is a new plant that assembles Innoson cars but they are not fully manufacturing and assembling parts here.

Plus, a lot of the parts are being shipped into the country.

In the future, Innoson as a car manufacturer should work on local manufacturing plants for most of the parts it needs for production and stop writing local production in newspapers without doing it in reality.

3. The lower quality build doesn't survive the Nigerian condition
A typical car that will survive in Nigeria needs to be designed for Nigeria.

Innoson uses Chinese manufacturing processes that produce cars to last just 2-3 years even when exposed to very smooth roads and optimal driving conditions.

This is Nigeria, where almost every car goes on bad roads because of how bad the road network of Nigeria is. How could Chinese material and quality survive such conditions?


Interior of an Innoson SUV; looks luxurious but it is not a luxury car

Innoson should design cars that have suspension systems close to German cars, bodies like American cars, and Interior with higher quality materials. The interior needs to be able to withstand the Nigerian sun and also have more technologies that have been developed for Nigeria.

4. No quality review anywhere on the internet or Tv

Every car company that hasn't gone mainstream yet works hard on a PR scheme that will constantly put out good words about all their car brands. Video reviews, Influencer ambassadorships, and indigenous ad campaigns.

I have seen a couple but none has left me a thirst for an Innoson model. Even the brand ambassador 'Mercy Eke' doesn't drive her Innoson SUV anywhere!.

Mercy proudly showing off her Benz while keeping the Innoson in captivity

The 2002 Honda Accord was nicknamed the "End of Discussion" because of the tagline that was used in the ad campaign when the car came out. I mean, the 2001 Honda Accord was used in a Tyrese Gibson movie "Baby Boy" and this name stuck forever.

There are a lot of ways Innoson can take advantage of the media at large to promote the brand. There was a time a Nigerian designed a new Innoson Motors logo and it went viral just because of the media. I think it's a good way of promoting the brand! Innoson should take this seriously!

Put people in an Innoson bus and drive long-distance within Nigeria while filming is an idea that can work but Innoson needs to contact me for the full idea (*winks*).

5. Government is not supporting the right way
The Government of Nigeria is meant to be the biggest supporter of the Innoson brand in Nigeria. The Nigerian Presidential convoy is filled with fancy Mercedes-Benz luxury cars while in America, the Cadillac is the official car for American presidents from time. Hongqi is the official state's vehicle for China also.

You have to support your own so that the people can trust the brand. I was sad when the Nigerian House of Reps rejected Innoson cars and wanted Toyotas instead. It is a Tit for Tat thing. If Innoson cars can confidently compete with the rivals then maybe the Government will totally soak up the idea of making Innoson the official car of the Nigerian Government.

6. No financial aids by Innoson for Nigerians to buy the car
There should be a plan in place for average Nigerians to buy Innsoson cars and pay conveniently over a duration of months. This is how iPhones work in Canada and America.

If Innoson does this, Nigerians would feel the need to buy one just because we know we can own a car with maybe just a hundred thousand nairas.

7. No Service centres in Nigeria
People often ask the question "if I buy the latest Innoson cars, where will I service it ?". It is a Nigerian made car for heaven's sake and you should be able to easily service it in Nigeria.

In Japan, brands like Honda and Toyota have local parts manufacturers everywhere just because the car is being made in the country.

If Innoson can make people realize that their cars are the easiest and cheapest to maintain in Nigeria, then maybe we can start buying the record-breaking cars from Enugu.

Conclusion
All that I have highlighted here would probably be on Innoson's development plan and I cannot wait for them to come to the level of Kia and Hyundai in the automobile industry while carrying the whole country along. This will make the Innoson brand be a national treasure and why Nigerians don't buy Innoson cars won't ever be a question anymore

https://www.google.com/amp/s/naijauto.com/market-news/why-nigerians-dont-buy-innoson-cars-6990/amp

Agbado supporter dey disguise

Yorubalandlord:
Agbado supporter dey disguise

that's just the fat nothing to disguise for

Yorubalandlord:
Agbado supporter dey disguise

Your Dad is so cute 🥰

Yorubalandlord:
Agbado supporter dey disguise

Someone put up an educative post up there and this is what you came up with?
Some of you guys are so annoying eh. Tueh!
If you like don't use this remaining part of your life to have sense.

9182736455O1999:

Someone put up an educative post up there and this is what you came up with?
Some of you guys are so annoying eh. Tueh!
If you like don't use this remaining part of your life to have sense.

Agbado supporter dey quote me.
Werey dey disguise.
What is educative about his post that is laced with hatred and tribalism

Nice ideas. I really hope Innoson can grow beyond this.

It must always be from this tribe of the fallen demon. Keep hating the igbos while they succed.

Apt piece.

Weldone OP.

Ekundayo7574:
that's just the fat nothing to disguise for

..and oil

Anyways, Innoson should take on the sensible points you raised.

But wait first, the Hilux you highlighted, how much does the average Nigerian spend to own it in Naira?

Elxandre:
The reason is super simple.
Nigerians can't afford brand new car.

Exactly why I asked him that question. He's probably comparing tokunbo 2004 model Hilux trucks to brand new pickups.

The reason is super simple.
Nigerians can't afford brand new car.
The elite with more disposable cash will definitely go for higher status brands.
Innoson should look for a way to implement payment plans and work more on advertising. Gifting Bbnaija winners cars is just a waste of money cos they don't even drive it.

Ekundayo7574:
that's just the fat nothing to disguise for

You, what have you been able to produce?

It is this jealousy for Igbo ingenuity that prevented Nigerian leaders both past and present from developing the country.

But good news is that, government help or not, Igbo tribe is progressing and making their marks in engineering, education, the arts, banking, manufacturing etc

One international company once banned contractors from bringing Innoson trucks their sites for failure to provide, I think, crash tests results. Don't know if Innoson has complied with that now.

Elxandre:
The reason is super simple.
Nigerians can't afford brand new car.
The elite with more disposable cash will definitely go for higher status brands.
Innoson should look for a way to implement payment plans and work more on advertising. Gifting Bbnaija winners cars is just a waste of money cos they don't even drive it.

The Nigerian army are one the biggest indigenous customers.

They sell well in some African countries too.

You forgot to Add that it is very expensive for a car that is alleged to be manufactured in-country...

Ekundayo7574:
that's just the fat nothing to disguise for

bruh prolly dn't kno hw to read

Ekundayo7574:


Have you ever wondered why Nigerians don't buy Innoson? Since 2007 when Innoson started its production, there are still more Toyota Hilux cars in Nigeria than the Innoson Carrier, tragic. I have looked into the matter carefully just to come up with a couple of viable reasons why the Innoson brand has not done well in Nigeria in 13 years since it started.

Nonsense talk, Nigerians buy innosson cars.

Most in the world, including the Toyota guys do exactly what innosson is doin.

Op just getat!

One can't read beyond the first 3 points in your write up to see the proud display of ignorance, being pushed forward as facts. IVM manufactures at least 90% of their vehicle components in country. And please note that their vehicle manufacturing plant is at Nnewi, Anambra state. The factory you mentioned is their plastic manufacturing outlet at Enugu, and they produce ALL the plastic components of his vehicles. Recently, the Nigerian Air force wanted them to be manufacturing some of their fleet spare parts incountry for them, you cant make such demands from someone without the capacity to manufacture such.
Innoson so designed their vehicles for Nigerian market that they reinforced their shock absorbers because of our bad roads. Their tripple fan approach (The AC condenser has two fans while the radiator has a big fan making it three set of fans) makes their vehicle very very hard to overheat. Innoson has partnered with some select financial institutions to provide auto loans for acquiring their cars for interested persons.

You see there are plenty things to debunk about this your write up cos it came purely from an ignorant position, but you know what, auto makers grow overtime. Nobody expects IVM to dominate the market overnight but guess what, they are making steady progress and that's what matters. They are already getting orders from fellow African countries and recently, an interest from Jamaica. One day, they will get there, till then, try and research more before publishing half truths as facts

athorello:
One international company once banned contractors from bringing Innoson trucks their sites for failure to provide, I think, crash tests results. Don't know if Innoson has complied with that now.

Egungun be careful, nah express you dey go o.

Nah so Suleiman take start; when dem tell am make e bring proof, I never see am again for Twitter until today.

BeardedmeatR:
The Nigerian army are one the biggest indigenous customers.

They sell well in some African countries too.

The army camouflaging a few units is nothing compared to regular Nigerians getting their hands on it.

Been trying to reach you

diportivo:

Simply put, you and your fellow poor Urchins cannot afford it.

Artistree:
Been trying to reach you

cant access my mail

diportivo:


cant access my mail

You have my number, call me.
I've tried calling you, even sent WhatsApp messages but no response.

Build quality or whatever isn't d issue, The simple reason is innosson cars are too expensive for thier build, In Nigeria only upper middle class can afford those rides....
I honestly dislike Buhari APC, but they have honestly done more for innosson than any other govt...almost all d security apparatus in this country have innosson vehicles in thier fleet of vehicles.. Army,police, FrSC, prisons, civil defence etc..... Innosson should step up with his game

DesChyko:


Egungun be careful, nah express you dey go o.

Nah so Suleiman take start; when dem tell am make e bring proof, I never see am again for Twitter until today.

What do you know.

I'm sure you haven't been in any IVM before.

Anytime you see unnecessary threads like this, just know it's strictly borne out of tribal bigotry and not a brainwave from the op no matter who it is. Dog people everywhere

athorello:


What do you know.

I'm sure you haven't been in any IVM before.

Everyone thought Suleiman had been in an IVM vehicle before until he was asked to come forward 😏

They are too expensive.