The new Adidas “Pride 2023” ad campaign features a man wearing a women’s one-piece bathing suit, perpetuating an ongoing corporate trend featuring men in women’s clothing.

Deemed the “Pride Swimsuit” and sold for a whopping price of $70, the Adidas one-piece features a fully-male model proudly displaying what can only be described as a man-bulge in his groin region. Video on the Adidas site also features the man swaying and sauntering in the one-piece.

https://twitter.com/i/status/1658944120390406145

As the New York Post noted, it currently remains unclear if the male model identifies as transgender or non-binary or any other sexual identity.

“The new line by South African designer Rich Mnisi, dubbed ‘Let Love Be Your Legacy’ and released ahead of Pride Month in June, is ‘a celebration of self-expression, imagination and the unwavering belief that love unites,’ according to Adidas’ site,” the Post reported.


As reported, women’s sports activist Riley Gaines and Congresswoman Nancy Mace (R-SC) were among those who lambasted the ad as an affront to women.

“I don’t understand why companies are voluntarily doing this to themselves. They could have at least said the suit is ‘unisex’, but they didn’t because it’s about erasing women. Ever wondered why we hardly see this go the other way?” wrote Riley Gaines. “Women’s swimsuits aren’t accessorized with a bulge.”


“I’m old enough to remember when women actually modeled women’s bathing suits, not men,” tweeted Nancy Mace.



Others on Twitter were equally outraged.



The Adidas ad comes after Nike took a major hit for featuring transgender TikTok star Dylan Mulvaney as a brand ambassador to sell women’s attire.

“Home for a moment and leaning into cozy workout wear life with @nikewomen ‘s newest Zenvy leggings and Alate bra! They’re so comfortable and buttery soft, perfect for workouts and everyday wear! #feelyourall #teamnike #nikepartner,” Mulvaney said when announcing the new deal on Instagram.

Customers responded by vowing to boycott the sports apparel giant and said the selection of Dylan Mulvaney contributes to the erasure of women. Nike subsequently responded to the backlash by telling outraged customers to “be kind, be inclusive.”

“You are an essential component to the success of your community! We welcome comments that contribute to a positive and constructive discussion: Be kind. Be inclusive. Encourage each other. Hate speech, bullying, or other behaviors that are not in the spirit of a diverse and inclusive community will be deleted,” NIKE said on Instagram.

Disgusting.....end time

I love what consumers did to Gillette and Budlight. All these woke rubbish has got to stop

Octopusssy:
I love what consumers did to Gillette and Budlight. All these woke rubbish has got to stop

what exactly did customers do to Gillette and Budlight, can you fill me in?

ShaqFu:
what exactly did customers do to Gillette and Budlight, can you fill me in?

They boycotted the products and Budlight lost $7bn in stocks in a matter of days.

What kind of gay shít is this? Am I supposed to feel motivated to buy this swimsuit??

Octopusssy:

They boycotted the products and Budlight lost $7bn in stocks in a matter of days.

Whoa. All because they went woke or what?

ShaqFu:
Whoa. All because they went woke or what?

It is insulting to a man's ego having a 'woman' advertise products that are supposed to be symbols of masculinity. I as a female am actually turned off just looking at this male wear a bikini. I am turned off and very irritated.

ShaqFu:
Whoa. All because they went woke or what?

https://news.sky.com/story/target-removes-lgbtq-products-after-customer-backlash-12888053?dcmp=snt-sf-twitter

I think people are getting fed up