https://www.youtube.com/watch?v=5nlJKjfziuk?si=LiYwo1jDDMXHhREX

EA Sports FC 24: How women are changing the game as FIFA franchise gets historic rebrand

For the first time since it debuted in 1993, developer EA Sports has ditched the FIFA branding and gone with EA Sports FC. It coincides with a major change to the game's most popular mode, one which reflects the growing diversity of the real sport.

By Tom Acres, technology reporter

Friday 22 September 2023 14:41, UK

FIFA's historic rebrand

For the first time since it debuted in 1993, developer EA Sports has ditched the FIFA branding - a name millions associate more with gaming than football's governing body - and gone with EA Sports FC.

Forget Twitter becoming X, this may well be the year's biggest rebrand.

We should certainly all spare a thought for those poor shop assistants left to explain to the confused mums, dads, and grandparents why "the FIFA game" isn't visible on shelves next week.

'Most inclusive' game to date

But never mind the new name, an even bigger change is coming to the game itself, as football's biggest female stars join their male counterparts in Ultimate Team.

It has long been the series' most popular, and lucrative, mode.

It allows players to build their dream squads using trading card-like mystery packs, before taking them online to compete against the world.

And this year that dream could include Lionesses captain Leah Williamson playing in a centre-back pairing with Liverpool's Virgil van Dijk; a strike force of France goal machine Kylian Mbappe and Australian forward Sam Kerr; or Mary Earps saving penalties from Erling Haaland.

EA Sports's Andrea Hopelain says it makes this year's game "the most inclusive and diverse" to date.

'People want to play as their heroes'

Female stars have been in FIFA since 2015 but have only ever felt like a token gesture, restricted to minor modes players overwhelmingly don't bother with.

As EA Sports pursues an even bigger marketing campaign than usual to promote its rebrand, Manley says it's "the perfect time" to put women front and centre.

"After the World Cup and the Euros, there are a lot more females wanting to play the game," she says.

"Women's football has more people watching now - men, women, children. I started playing FIFA because of football and it goes hand in hand.

"People want to play as their role models and their heroes."

Of course, the gaming community can be home to more man babies than most, and a quick YouTube trawl exposes many such "fans" criticising the decision.

https://news.sky.com/story/ea-sports-fc-24-how-women-are-changing-the-game-as-fifa-franchise-gets-historic-rebrand-12956060

… but Bellingham’s speed shouldn’t be less than 80

Cool

The rebranding and the modifications makes just a lot of sense. The inclusion of female stars is also wonderful and exciting development.

Ok..

They Can Rebrand To Whatever, Nigerians Will Know It As FIFA. You Can't Tell Me Otherwise!

Make them ask NEPA that rebranded to PHCN, Nigerians still call them NEPA till today😂😂😂


There is no way Nigerians will refer to it is EA sport FC 24, when FIFA24 is easily and smooth, Nigerians don’t like stress like that

This present edition automatically saves your controller settings, I think.

As long as its not like Konami where the club bears funny names. London FC etc

I've been a fifa player since 2005. My choice over Konami is the close to home, real life experience. Change this and I'll ditch it.

Doesn't make sense. Who go dey play as woman? PES will be a better alternative now

Efootball any day twice on Sundays

Theif youre back again.. my money when you theif go hang for your throat, you go lose more than that amount countlessly that it will hidden you from progressing in life✅🥱

Pelesimi:
Fifa was better

A2daiye:
The rebranding and the modifications makes just a lot of sense. The inclusion of female stars is also wonderful and exciting development.

Nonsense!

Woke nonsense!

Rating female footballers ability as same as men's is purely retarded!

I never liked FIFA, i have always been playing PES.

Nice. Next development should be allowing female teams to play in male leagues. Since they have the same ratings, they should have no problem fitting in, innit?

This is a good one

Strange that this is just news now. Perhaps we do ñot have many big on gaming here.

PES anyday, anytime, twice on a Saturday

Gadafii:
Make them ask NEPA that rebranded to PHCN, Nigerians still call them NEPA till today😂😂😂


There is no way Nigerians will refer to it is EA sport FC 24, when FIFA24 is easily and smooth, Nigerians don’t like stress like that

Gbam

Ohhh boy see Oshoala abilities as if she's a man

Women football suck

Gamesmart:


Nonsense!

Woke nonsense!

Rating female footballers ability as same as men's is purely retarded!

boss chill 😂the female rating is relative to the other females not males,at the end it's not real

Nice one

FIFA shakara don end

omoredia:
Doesn't make sense. Who go dey play as woman? PES will be a better alternative now

Enjoy your PES let the world continue to move forward

Blackestjunior:
PES anyday, anytime, twice on a Saturday

Lol Efootball ( formerly pes) sucks. I didn't even play the 2023 much after downloading and then I get a big update of 43gb to download. I just pause it because it was a waste of time. Even fifa update doesn't pass 5 or 6gb and it was better.

I hope the new efootball 2024 is better. Haven't bother downloading even though it is free.