Three Crowns Milk, a leading dairy brand from FrieslandCampina WAMCO, is proud to announce the introduction of the Three Crowns Smallie pack—a compact 69g pack of tasty and nourishing evaporated milk, in a triangular carton pack. The term “smallie”, describes the benefits of the product which are; convenient, single-use, affordable and no storage required.

With an offer of the same premium quality and tasty nourishment at an affordable price, the new Three Crowns smallie pack comes in a convenient portion size that makes it irresistible to consumers, particularly mothers.

Three Crowns smallie pack is an affordable and accessible solution that addresses the financial constraints faced by many Nigerian households while ensuring exceptional value for money. Small packs, or low unit portion packs (LUPPs), not only cater to urban consumers but also extend their appeal to rural areas, where affordability and accessibility are of paramount importance.

Chioma Igwe, Marketing Manager, Three Crowns Milk, shared her perspective on this momentous launch, stating, "Three Crowns Smallie pack is a convenient packaging ideal for individual consumption and is a healthy addition to a cup of tea, bowl of pap or oat, smoothie and the like. The launch is driven by the brand’s desire to consistently deliver solutions to meet the needs of our consumers.

She also mentioned the communication narrative for the launch will showcase a Small Treasure, Profound Measure with Three Crowns Milk in a Smallie Pack. We want to communicate to mothers that they can easily stay nourished and care for their hearts without having to break the bank or compromise. The pack description “smallie” resonates with our target audience, mums, and describes the benefits of the brand which are pocket-friendly, single-use and convenient. The communication message “Treasure in Smallie Pack” shows the size notwithstanding, its value-packed.

We firmly believe that Three Crowns Smallie Pack will be a game-changer, a preferred selection for every household to use at home and on the go, she stated.

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SAPA PACK.

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Oga Mynd44, these people suppoz dey sama you with monthly supply of milk o, make you dey use guide

Mynd44:
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where is My T shirt bro..

wanna patronize too

LAXconfidential:
Oga Mynd44, these people suppoz dey sama you with monthly supply of milk o, make you dey use guide

you think he is doing it for nothing?

na there ambassador jo

Mynd44:
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Oh

So na d same company get peak milk still get 3 crowns?

I never noticed

Poor man pikin go think say 3 crowns milk company love am


The competition for market share is tough. Peak milk go do their own soon...hollandia preparing a response ...😂


But why not call it "Sapa" pack🤪

Y'all still drink milk?

Everything now na smallie sizes with lesser quality. Every packaged food in Naija is dangerous to ones health. All these compromise because of bad economy.

Nice one.


Smallie pack indeed.

Smally poverty pack

phemmyfour:
Sapa reloaded. Almost all our groceries are now in sachets

See: https://www.nairaland.com/7906965/very-first-political-betrayal-history#126896413

Poverty pack.

Why are they copying Peak Milk?

Same company owns peak and 3 crowns

Same product peak launched now 3 crown have done same

But Coca-Cola ( Chi) have this nitch covered

Sorry wamco you came late

They may need to produce a more smaller pack by next year till it gets to nothing


The future of this country is not looking promising.

Dem go peel it…

Av

Ok

Dshocker:
Why are they copying Peak Milk?

Same company, including Olympic and Nunu

Sleekfingers:
Smally poverty pack

Even at that, its still not affordable for the masses

I saw it yesterday

Very soon it'll turn to milk drops

Thank you holandia for waking them up

Three crown is also a peak milk products for low income earners

Dshocker:
Why are they copying Peak Milk?

Dshocker:
Why are they copying Peak Milk?

Same company

Copy copy.

Will always prefer holandia evap.


Tinubu don give Nigerians bloody nose

Even Titus sardine don begin do advert , no sales.

Tinubu's era is d first time I've actually seen Titus sardine running TV ad.

phemmyfour:
Even at that, its still not affordable for the masses

No be small thing o.

An average Nigerian kids rarely drink milk. So sad. Na just to eat carbohydrate foods

Dshocker:
Why are they copying Peak Milk?

Same ownership

SIGNS OF POVERTY..
SIGNS OF BAD GOVERNANCE
SIGNS OF BAT (BUHARI AND TINUBU)