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Jumia Food To Shutdown In Nigeria From December 2023 - Business - Nairaland

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Jumia Food To Shutdown In Nigeria From December 2023 by nlfpmod: 9:20am On Dec 14, 2023
In a decisive move, Jumia is shuttering its food delivery service, Jumia Food, across its operating countries, including Nigeria, Kenya, Morocco, Ivory Coast, Tunisia, Uganda, and Algeria, by the end of December 2023. The company will now focus on its core physical goods business and the Jumia Pay platform across its 11 countries of operations.

“The more we focus on our physical goods business, the more we realize that there is huge potential for Jumia to grow, with a path to profitability. We must take the right decision and fully focus our management, our teams and our capital resources to go after this opportunity. In the current context, it means leaving a business line, which we believe does not offer the same upside potential - food delivery," said Francis Dufay, Chief Executive Officer of Jumia.

Despite constituting 11% of Jumia's Gross Merchandise Value (GMV) in the first nine months of 2023, Jumia Food has struggled to achieve profitability since its inception. This means the total value of food sold on Jumia Food stood at $64 million (11% of $581 million) between January and September 2023. An indicator of the massive scale Jumia Food was operating at, but it doesn't necessarily amount to revenue or profitability.

Since its inception, Jumia Food experienced fluctuating fortunes, with a significant 82% year-over-year growth in 2021, reflecting the company's strong foothold in the food delivery segment. However, in 2023, the company saw a marked decline in Quarterly Active Consumers and Orders. A consequence of its shift to drive profitability by focusing on viable categories and reducing consumer incentives.

As for employees focused on Jumia Food, the company says a number of them will transition to the core physical goods segment, suggesting that some could be laid off.

https://techpoint.africa/2023/12/14/jumia-food-shutdown-nigeria-2023/

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Re: Jumia Food To Shutdown In Nigeria From December 2023 by Manigie: 9:23am On Dec 14, 2023
Unemployment loading.....

84 Likes 4 Shares

Re: Jumia Food To Shutdown In Nigeria From December 2023 by datola: 9:24am On Dec 14, 2023
Ah. this so unfortunate.

Jumia need to change strategy of burning cash in the name of incentives to customers. Jumia will tell Nigerians to buy and return anything with no fault. How

Unhealthy competition is not also helping matter because of all these start ups getting free funds from investors to waste.

19 Likes 1 Share

Re: Jumia Food To Shutdown In Nigeria From December 2023 by Addme: 9:24am On Dec 14, 2023
It's expected. The market is already saturated.
Even local restaurants are branding their 2x2 shops to make it look better.
Things are hard already,so people prefer to buy cheaper.

They should concentrate more on the e-commerce.

113 Likes

Re: Jumia Food To Shutdown In Nigeria From December 2023 by FreeStuffsNG: 9:24am On Dec 14, 2023
Competition is beating them silly! Nigerians are increasingly price-sensitive and not brand sensitive. Why buy Jumia food when you can get it cheaper?


Over a thousand Chinese have built factories worth billions across Nigeria, producing almost all consumer items.

America started its LARGEST consulate globally in Lagos

Chinese investors are building a plant for mining Lithium in Kaduna

Indian Investors are set to complete Nigeria's first steel plant and one of the few on the continent

Local and foreign investors have just built a new seaport and the most significant the nation has ever had

Portuguese investors are funding the high-speed rail link from Nigeria to Niger

A Gambian investor has built the biggest estate in Port Harcourt

An Indian investor has built the biggest Cassava plant in the country

Elon Musks Starlink has launched one of its first continental projects in Nigeria

Microsoft, Facebook, Google, etc have all launched new mega projects in Nigeria.

South Koreans have grown their business with Nigeria to over a billion dollars.

Germans funded the first national comprehensive electricity usage mapping app in Nigeria.

German Siemens are revamping Nigeria's electricity sector.

Spanish companies just recently signed agreements to develop the Gas sector.

Etc etc etc...


NIGERIA IS ON TRACK TO BECOMING A GLOBAL MANUFACTURING HUB BY 2025.

God bless Nigeria for ever!Check my signature for free stuffs!

63 Likes 14 Shares

Re: Jumia Food To Shutdown In Nigeria From December 2023 by sweetval: 9:24am On Dec 14, 2023
This is bad. This man wan finish us kpatakpata sad

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Re: Jumia Food To Shutdown In Nigeria From December 2023 by accordadoga25(f): 9:24am On Dec 14, 2023
Hehehe

We never see money chop mama put, Na Jumia food we want chop.

Safe journey to them

26 Likes

Re: Jumia Food To Shutdown In Nigeria From December 2023 by sweetjohn(m): 9:24am On Dec 14, 2023
Who buys food from online store? Damm!

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Re: Jumia Food To Shutdown In Nigeria From December 2023 by lendahand(m): 9:24am On Dec 14, 2023
You see am?

Someone will say: is it only in Nigeria?? But let me tell you, Nigeria is being looked upon as a giant when it comes to doing business in this black continent. Anything that affects your business here will by and large crumble that line of business.

Tinubu come and hear ooo!!

Another man is down!!!

12 Likes 3 Shares

Re: Jumia Food To Shutdown In Nigeria From December 2023 by psalmz(m): 9:24am On Dec 14, 2023
Nothing works here in nigeria

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Re: Jumia Food To Shutdown In Nigeria From December 2023 by Macdeey: 9:25am On Dec 14, 2023
angry
Re: Jumia Food To Shutdown In Nigeria From December 2023 by RentedReality(m): 9:25am On Dec 14, 2023
This isn't good news. Imagine the job losses. The employees should start applying at Glovo, Chowdeck, or the new food delivery platforms coming up. I wonder how these heavily funded tech companies manage their businesses. The was a time Jumiafood owned the food delivery market? I wonder how they let go of their lead

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Re: Jumia Food To Shutdown In Nigeria From December 2023 by Brendaniel: 9:25am On Dec 14, 2023
Almost all the indices of Venezuela is happening under Tinubu in just 6 months....

Be wary of anybody or group of people who tell you they want to teach Igbos a lesson, history is being written in that regards...

21 Likes 1 Share

Re: Jumia Food To Shutdown In Nigeria From December 2023 by othermen: 9:25am On Dec 14, 2023
In this Tinubu’s economy- I am interested in other Stakeholders, especially employees, who are directly impacted by the decision to move away from Jumia Food. Management already asserted that this move is in the best interest of shareholders.

That said, management sometimes take curious decisions. Just give a thought to the rationale behind this strategic shift, which is framed in terms of allocating resources to divisions with a higher return on investment. But, just a little delving , you would see that the decision is not solely driven by the presence of a division with a higher return on capital; rather, it is driven by the understanding that Jumia's Food division cost of capital surpasses the returns.

Jumia Food constitutes a substantial portion (11%) of Jumia's Gross Merchandise Value, and so any investor may want to move beyond a singular focus on the non-viability or non-financial sustainability of the food delivery division. They will want to do a comprehensive evaluation of the overall strategy across other divisions.

I would say, rather than attribute management decision solely to financial metrics, how about we do some industry ratio and trend analysis and consider factors contributing to the decline in active consumers and orders. Are there operational challenges, shifting consumer behaviors, or external factors like the removal of fuel subsidies impacting the cost of delivery? Such analysis will help you interrogate the content of the financial reasons which management claim to drive their decision, you may see that the reason why Jumia food is shutting down is not because of the division diminished financial returns, but rather, it’s a result of series of poor decision-making, management inability to adapt or navigate changes in the business environment or management failure to allocate resources efficiently or ensure efficient operations. So, it’s not the financial return that is the disease, the financial downturn is just a symptom. And we should know what the disease is especially, gleaming from the industry.

The competitive landscape raises additional questions. Why are competitors like Glovo thriving in the sector, and what strategies have Jumia employed to navigate challenges? Or it is just easier, to let go of employees, and use this shut down to scuttle assessment of management performances. If you lost significant market share, why is that not management failure in strategic positioning, market understanding or management failure in responding to industry dynamics?? Moreover , the absence of information regarding the potential return on investment in the other divisions adds to the “MagoMago”. As an investor, seek transparency on the strategic vision for these other divisions, their growth prospects, and the expected returns, re-evaluate Jumia's management strategy, considering not only the financial dynamics.

Biko, addressing the multifaceted reasons behind the decline in Jumia Food's performance is to gain more insight about the overall going concern of Jumia as you may elucidate strategies from such assessments that could help overcome potential challenges in other divisions. If you want to restore my confidence as a shareholder, this will be crucial in Jumia's overall business trajectory.

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Re: Jumia Food To Shutdown In Nigeria From December 2023 by cjudy(m): 9:25am On Dec 14, 2023
Unemployment loading……

2 Likes

Re: Jumia Food To Shutdown In Nigeria From December 2023 by codesport(m): 9:25am On Dec 14, 2023
It's long overdue. No be when economy beta na em person dey order Jumia food?.
Re: Jumia Food To Shutdown In Nigeria From December 2023 by Sofistcatdmoron: 9:25am On Dec 14, 2023
What is jumia food
I dont want to eat fake chinease food
Re: Jumia Food To Shutdown In Nigeria From December 2023 by Jack500: 9:25am On Dec 14, 2023
The monkeys from the sadeast will come and blame Tinubu for this...


Just watch

useless people

5 Likes 2 Shares

Re: Jumia Food To Shutdown In Nigeria From December 2023 by Kingrshd3: 9:25am On Dec 14, 2023
See what PitObi has caused with his IPOB followers 😭
Re: Jumia Food To Shutdown In Nigeria From December 2023 by GoodRocks: 9:25am On Dec 14, 2023
grin

Imagine how 2024 go be?

Seunmsg how far? Dude can never show up on threads like this

10 Likes

Re: Jumia Food To Shutdown In Nigeria From December 2023 by sukkot: 9:26am On Dec 14, 2023
shocked
Re: Jumia Food To Shutdown In Nigeria From December 2023 by GoodRocks: 9:26am On Dec 14, 2023
Jack500:
A

Blame obi as usual

3 Likes

Re: Jumia Food To Shutdown In Nigeria From December 2023 by Dreamhighnow(m): 9:26am On Dec 14, 2023
So far their is oil money and various tax and duties to be shared by rhe politicians they don't care

7 Likes 2 Shares

Re: Jumia Food To Shutdown In Nigeria From December 2023 by Fatbam005: 9:26am On Dec 14, 2023
One of the agenda of Emilokan is to shut down the average citizen system with hunger reasons why food prices keep skyrocketing. But our redeemer liveth . I don't know what a govt tends to achieve by making food one of the basic needs of life expensive

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Re: Jumia Food To Shutdown In Nigeria From December 2023 by bassdow: 9:26am On Dec 14, 2023
Before JumiaFood was launched, We already created such web and mobile app for an Indian client who was temporarily based in Nigeria.

A lot was done, including the data entries but suddenly, Client quit citing Nigeria ain't mature for such business.

Shorly later, JuumiaFood was launched, we spoke and client repeated same thing "Nigeria in't mature for such business yet".

Seems Client's right afterall

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Re: Jumia Food To Shutdown In Nigeria From December 2023 by yomalex(m): 9:27am On Dec 14, 2023
Na wa o
Re: Jumia Food To Shutdown In Nigeria From December 2023 by bassdow: 9:27am On Dec 14, 2023
yomalex:
Na wa o
which one is "na wa o" ?

Have you ever ordered from them ? If YES, how many times ? if NO, then you're part of the reason they closed down.


meum:

But similar startups have been launching after JumiaFood. Chowdeck, food court, Heyfood etc & they have been getting patronage.

...yea, until they no more getting patronage.

Had it been annother company that closed down, shebii Jumia for follow the OTHERs that have been getting patronage ?

Issuue be say, just the cost of transportation alone, is shuutting a lot of businesses down + It's easier combinning a business with something related, like Jumia is doing, rather than doing it seperately.

That client of ours then, wanted to launch in 3-countries at same time. Website & Mobile apps was ready, we have started doing the necessary datta entry, etc when all of a sudden, client pulled the plug.

MoreOver, a lot of companies have been struggling even before Buhari's tenor. Issue bbe say dem go come do ADVERT dey make Nigerians see a very good perception, whereas, reality says otherwise.

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Re: Jumia Food To Shutdown In Nigeria From December 2023 by Indispensable85(m): 9:27am On Dec 14, 2023
I have never ordered anything edible or drinkable from Jumia. For security and safety reasons.

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Re: Jumia Food To Shutdown In Nigeria From December 2023 by Felix6: 9:27am On Dec 14, 2023
Na joke 0, we go stay.

1 Like

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