Bloggers! Before You Try To Be Like Linda Ikeji-- Read This First

Hello Nairalanders

I cannot sit on the sidelines anymore and allow so many dreams fall by the wayside due to a misunderstanding of how successful blogs are built.

I ’m going to use this platform to address the issues I see, because I know from past experience that my unique perspective can really make a tremendous difference in your blogging business, as it has for many of my coaching clients.

Lack of fundamental blogging business knowledge is really the primary cause for so much struggling and time wasting, it’s sad.

It’s the reason why the overwhelming majority of Nigerians new to blogging will fail in achieving their dreams even if they buy lots of tutorials on blogging, study them religiously and work extremely hard

I have been carefully following the blogosphere is Nigeria and can't help but observe the myriad of new bloggers struggling with everything.

One of the major causes of this is the alarming rate with which new bloggers follow successful bloggers like lindaikeji..com, replicating their blogging model, with the hope of attaining the same height and achieving the same results as they did.

Bloggers need to understand that Linda started just at the right time to become a leader of her type of blogging model in the entertainment news niche.

Infact if you are a new individual blogger, her model of blogging will not be as effective for you now as it was for her years ago when she started, irrespective of the topic you planned to blog about.

Before I explain the reason for this, let me first introduce you to the different models of blogging

There are only two models of building a successful blog that will make you money.

They are

The Blog Magazine Model

The Expert Model

Lindaikeji..com operates on the blog magazine model which was the default and best blogging model during the early days of blogging. Today a lot has changed and the Expert model is much more a better choice than the magazine model and I’ll explain why in a moment - but first let’s make sure you understand the difference."

[size=16pt]THE MAGAZINE MODEL[/size]

Print magazines make money by selling advertising. The larger their circulation, the more influence they exert over people, and the demographics of their readers, dictate how much money they make.

Blog magazines are essentially the same. The more traffic (circulation) they have,the type and quality of that traffic (reader demographics) and the influence they have over their audience, determines profitability.

This model relies heavily on large volumes of traffic, and thus large volumes of content. You also have to be very good at breaking news stories in your industry before anyone else.

It is VERY difficult for an individual to make this model work because of the amount of effort required to stay on top of the latest news and produce so many articles day after day."

The other weakness of the magazine model is the monetization method. " If you have millions of visitors per month, you have volume, enough that small purchases of advertising impressions can pay the bills… and then some

However, do you realise how hard you have to work to reach millions of visitors per month? On top of hard work, your timing has to be amazing too, catching the crest of that trend wave just as it starts to rise.

Even though she started when the blog magazine model was booming, Linda ikeji still has to consistently blog everyday for 8 years before she got to where she is now. She didn’t make much money in most part of those eight years.

If you are to follow this model today, you may have to wait two times the number of years she waited to make money or put in millions of naira in advertisement before you can gain recognition.

Unfortunately, many new bloggers blindly follow and replicate her model in different niches, not realizing it’s the wrong model to replicate. You will never have the traffic volume required to make it work and you will forever produce free content hoping that one day you will make it.

If you follow this model today, you have a massive job ahead of you. It’s just not the smartest choice for most people. It takes more work, is harder to sustain, you need the right timing, and ultimately is not nearly as well leveraged.

THE EXPERT MODEL!

The Expert Model, sometimes called “Authority Blogging” simply means you use your blog as a platform to demonstrate your expertise or passion for a subject.


You don’t have to produce mountains of content with this model, nor are you trying to break the latest news like a magazine. You do need HIGH QUALITY content, but you can publish just once a week and earn a full time income or more.

The reason why this works is the high leverage monetization strategy. You don’t rely on advertising, instead you have a range of products and services you sell directly to your audience.

Using this model you can attract 100 customers per year who spend $1,000 a year (that’s over an entire year, so not necessarily all in one purchase), and you have a $100,000 business."

Some great examples of the Expert model blogging are



Tim of Timothysykes.com makes $150,000 Monthly sharing his knowledge of stock trading with the world

Josh of Expertphotography.com earns over $15,000 Monthly teaching people how to take cool photographs. He created the blog in April 2013

People like Gary Varneychuks, Chris Garret, Mari smith, Kim Garst, Chris Brogan all have built multimillion dollars empires around their knowledge of how to market on social media.

Alborz Fallah founder of caradvice.com earns over $70,000 Monthly from the blog where he shares his knowledge about cars.

Pinchofyum.com is a blog run by a couple, they blog about recipes and food and earn 5 figures monthly. They made over $32,000 in September alone. They post monthly income report on their blog

I can go on and on. There are thousands of bloggers like them who make a killing sharing their unique perspective on their subject of interest with the world.

We have quite a handful of them from nigeria too, but because most nigerian bloggers have swayed completely to the blog magazine model, we are yet to maximize the potentials of this model.

It’s much easier to find 100 paying customers in a year using a very focused expert blog, than it is to attract ten thousand visitors a day to your blog to make enough money from advertising.

Your goal is to create a subject-focused, high quality blog, with a small but highly engaged audience, whom you can sell products and services to, earning high profit margins.

Culled From www.gainfulproject.com/linda-ikeji

Really really impressive. I went through this twice..! It really motivates to build an outstanding blog myself!

Wow!! Fantastic Post. Your thoughts and approach about blogging was very enlightening. Will like us to have a chat....let me know when you will be avail. Thanks Bro

Hungry bloggers

Wow you are very professional notes taken

Abeg who read am finish?

nice writeup weldone brother www.sholaqozeem..com

niqqa:
Abeg who read am finish?

You should find time to read it bro. You will be glad you did

So nice.
http://elohealth..com

kalet55:
So nice.
http://elohealth..com

Thanks bro. Hope you learnt something

Can you help make my blog design as good looking as yours?

That why I blog to show the my expertise, anyway good post their by the OP .

If i no book

Coming soon

Confession: I no read am is too long

Hmmm

Okay

Nice write up


Why Jonathan Can’t Control PDP Govs – Saraki
Source: http://www..com.ng/index.php/political-news/item/1195-why-jonathan-can-t-control-pdp-govs-saraki

Summary

Weda u do magazine or newpaper blogging IF GOD say U GO DEY SUCCESSFUL IN IT noting fit stop am!!!!!!!!! Abi I no make sense?

OK we hear

Arrrrrrrrrrrrrrrrrrkay!

ok




buh I don't wanna b L.I


wanna b ma self!!!!




RAZI

Whats the obsession about this bloke? What has she done and what achievement is that? That she opened a blog when people hardly had phones/computers, when people were obsessed with going to websites, IT WAS NEW THEN, that there were less sites then than now? That bloke is nothing and has achieved nothing. I don't even understand the news she gives. The news in her site is fashion fashion, photos. No national news at all. I don't visit her blog for a sec, except when the row between one aye dee. I Give her 2 years and she folds up. Her traffic is falling daily, daily, daily. Many less/low profiled bloggers are better than her news-wise. She never worked for anything, she arose when the was no competition, she didn't do any form of advert, she can't survive competition. That shows by her NOW Traffic. Fucck Linda Ikeji. She succks.

Someone summarize plsssss



I'm allergic to epistle...

unfortunatlely the linda ikeji clones are experts at one thing only - copycatting.