Jonathan and Buhari

The upcoming presidential election in Nigeria is no doubt the current trending topic in Nigeria today and Impact social, a company who specialise in analysis of social media and its impact on politics and policy has over a 4 day period, employed the use of a social media tool which tracks every single conversation, live. All Twitter, Facebook, blogs, 50 million websites, forums etc can be read by them. Information is subsequently graded into Positive, Negative and Neutral to estimate the social media electorate’s view on the most mentioned candidates (JONATHAN/PDP and BUHARI/APC)

Find below the findings of the company’s recent research highlighting social media’s sentiments on the candidates representing PDP & APC.

GOODLUCK EBELE JONATHAN/ PDP
Positivity towards GEJ personally remains a key driver of the PDP campaign (70% positive / 30% negative). There are still some negative issues weighing down the GEJ camp (Buhari, Chibok, postponement of the election) but again these are “compound” with no single issue driving significant levels of negativity. There is work to do on some of the key issues (infrastructure, education) but in this period messaging on the economy has taken up (6%) of the conversation and is seen as a key GEJ / PDP strength. There is positive sentiment towards the PDP itself with a consistent message around support for GEJ. This period might be characterised as one of good control from the PDP / GEJ camp and shows good potential to keep pressing home the big issues Nigerians care about. This analysis was conducted using random, representative samples of over 40,000 tweets, facebook posts, blogs, forums and news sites in Nigeria which mention PDP or GEJ. Our analysis methodology is proven to be at least 95% accurate.

GENERAL MUHAMMED BUHARI
The conversation is dominated by a general discussion of politics which is neither positive or negative. There are lots of “noisy” side issues being discussed, but these are not being used as a campaign platform to gain traction. Indeed there has been some frustration voiced that APC is not focusing on important issues. It might be said that the campaign lacks consistency and content. Interestingly, momentum around endorsement and vocal support has not carried through despite being prominent on the campaign trail the week before. If anything the lack of message penetration by APC will give

encouragement to the GEJ campaign teams to keep its focus on key drivers (economy, infrastructure, agriculture and education) as it appears that APC has little impact on these issues. This analysis was conducted using random, representative samples of over 32,000 tweets, facebook posts, blogs, forums and news sites in Nigeria which mention APC / Buhari Our analysis methodology is proven to be at least 95% accurate.

itetemi:
you can always smell a sponsored toti tori

brownlord:
Meaning banicansta, omenka, berem, gbawe and their cyber rodent not doing a good job?

mulante:
The momentum of the social media campaign has started to wear off. I think that 6 weeks is enough time to smolder whatever fervou that must have been roused by these campaigns. While the PDP on the other hand will begin to perfect moves to dominate campaign outlets to galvanise massive support from the public. It's no wonder that you hear a lot of PDP sponsored jingles lately compared to about a month ago when APC ruled the airwaves.

Kimmo:
This is not true. Even on NL, the majority of comments are pro Buhari, and as to not focusing on issues, that's PDP mostly. It just seems really hard for APC to ignore them.

brownlord:
Meaning banicansta, omenka, berem, gbawe and their cyber rodent not doing a good job?

Clerverly:


Common Sense, you no get!!!

Clerverly:


PDP little support base is waning seriously because of the postponement! Ask people around you!

Clerverly:


Common Sense, you no get!!!

ani33:
You mean the Arab Puppet Congress, sorry APC haven't done much damage with all this their propaganda.

biafranqueen:
They will soon be sacked for lack of performance but am sure I can get them a job at one o the factories in my village.

masseratti:
if the report is true that pdp was gaining ground both online and off it,they wont support election postponement,this write up is by someone looking for national cake,if not he wont call what Nigerians posted either in support or not Noisy.

Alphaoscar:




He mumu pass mumuni.

brownlord:


What position are my in PDP dungeon?

biafranqueen:
@Red

judiciarypalava:
APC's major selling point is Buhari as a person and his record as a military head of state, which is captioned to be a DICTATORSHIP era. For a man that was in charge for just a year plus to have such a career killing past is not just worth having as a formidable change agent. APC as the strongest opposition party made a very bad choice in the person of Buhari.
PDP under GEJ, though have not done marvellously well but is on the transformation process. We all know that building is a process and must be followed, even if the opposition party takes over.
But Nigeria is just filled with wicked, unpatriotic and self-centered politicians that would not want continuity wether in the interest of the masses or not. So long as you are from the opposition camp, all your programmes l'll be terminated once the incumbent or his candidate loses election.

God bless Nigeria

Alphaoscar:




You are first slowpoke.