One of the greatest challenges to Start-ups/businesses/products in the 21st century is improper identification and in other cases, no identification at all. It's one thing to run a business, it's another thing for your business to get the required recognition and attention.

So how then do potential clients/consumers get to pay attention to what you have to offer? Did I hear you say advertisement? Yes, advertisement on various forms of media. But how do you advertise a product that doesn't have an identity?

Firstly, whats the definition of Brand (Identity)?

According to wikipedia, "A brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others".

According to www.investopedia.com, "A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand, (name, logo, tone, tag line, typeface) are created by the business in an attempt to reflect the value the company is trying to bring to the market and to appeal to the customers in the market where the company sells its goods".

In other words, a company's brand identity is like the environment of a building. The colors of the walls, the gardens, the gate, the walkway, the garage and every other thing you'll encounter outside a house before going in. The state of the environment gives you an idea of what to expect inside. It's a classic case of judging a book by it's cover.

Let's have a little illustration... See image below.

You are chilling on your balcony one hot afternoon when you heard an advert running on the radio...
"Drink Aunty's Soda... Natural and refreshing."
"Wow! This drink must be good one, let me go get it". I get to the store and while trying my best to search for and stick to Aunty's soda, I just can't take my eyes off the colors and grandeur of one other soda pack, Uncle's soda.
"I think I'm being hypnotized. I can't stand it anymore".Eventually I give in to this soda of superior beauty.
"So sorry Aunty's soda, you got the substance but Uncle's soda got the charm".
Charm wins, always.

Brand identity is like giving a voice to your products, allowing them speak for themselves. To advertise themselves, to enchant everyone who comes their way. It is about understanding the law of attraction, obeying it and mastering it.

Most people believe branding is not so important, they end up being wrong. You can't be in 10 different places at once, but your brand can.
Is it worth the huge amount some designers charge for it? In my opinion, a strong brand identity is worth every penny paid for it, even if it's in millions(maybe that's why multinationals can afford to pay that much for it).


Soft drink can mockup: http://www.graphicsfuel.com/2015/03/free-soft-drink-can-psd-mockup/

yeah. this sugar is forever mehn

Ok

- a good brand is priceless, refer President Muhammadu Buhari and the opposite is Goodluck Ebele Jonathan , a different type of brand

[img]http://i./Q01GUoj9c5S80.gif[/img]

FTC na for jobless youth abeg.
So cool here this evening.
Am using this oppurtunity to pray for the happy repose of the souls of our soldiers who gave up their today for our 2moro.
May they R.I.P.




Don't mind me for not commenting what is related to the topic, I be dey rush to be FTC but some jobless youths wont let me be.

This is good

Very correct!
But mostly at the introductory stage.
Most Ladies on NL uses the branding strategy as well. O their profile picture and dp you won't see pimples on their face.

You sure say the children trolling nairaland can understand this??

Quite educative. Thanks OP

Develop Your Content... It's very important that you constantly and consistently develop yourself and your content because in today's world, that's what matters. People will relate to you based on the things you have to offer. You don't buy a bottle of coke because of the bottle, you buy it because of the drink - the soda - the content. So work on your content. Listen to this short inspiring video by Lamide Adenuga, and kindly share with a friend please...
https://www.youtube.com/watch?v=lc24lev3YxE

Nice one. Having a great brand is like making money out of thin air.

so, basically, you're telling me Samsung us better than Tecno


or Tramadol is better than Alombo/Burantashi?

Its thisactually supposed to be on ftc ? Nairaland sef

Those that will respond to your post are typing...

By the way where is seun

I saw him a min ago, he must have read this post and ran away

Priceless!

From my own perspective i will say that good branding/packaging gives the very 1st attraction to a product

like MTN?

Branding is everything lol too bad I'm not studying business and advertising. A celebrity ambassador, a catchy jingle, a particular set of colours or patterns that can be easily memorized is one of the first steps to running a good business. Especially one that deals with the consumer directly, like the food or entertainment industry.

For brands: unique, simple, colorful and easy to remember are the key points

Ur welcome

free2ryhme:
Those that will respond to your post are typing...

By the way where is seun

I saw him a min ago, he must have read this post and ran away

another werey trolling around

Its all about consumers' satisfaction as a result of product quality and standards of service delivery

Very scintillating. Well done op

69MissedCalls:
yeah. this sugar is forever mehn

wonder how this sugar has been a leader in the market ..... no adverts , promos whatever . Dangote could not even take it out.

FemiFaniKayode:


another werey trolling around

If your parents had taught you well you won't have ended up a tout

stop smoking that thing that makes you useless

free2ryhme:



If your parents had taught you well you won't have ended up a tout

stop smoking that thing that makes you useless

you say

Quality product before branding ...
Branding a low quality product won't take you far in business.

FemiFaniKayode:


you say

Receive sense!!!!!

If this post was romance sex and naked women it would have entered page 50 by now

majekdom2:
wonder how this sugar has been a leader in the market ..... no adverts , promos whatever . Dangote could not even take it out.

Aswear! other products have rebranded so many times but St. Louis just remained the same