I keep hearing people speak glowingly about how Nigerians have now embraced video streaming and downloads. There is always someone who comes to me saying that my Nigerian-centric blog would see increased traffic if we put up more videos. Because I am deep in the industry, I know they have no idea what they are talking about. The truth is that internet video in Nigeria is still a very niche, even elitist, matter. Very few people stream or download video in any significant quantity.

As such, you can imagine the shock and outrage that I felt earlier today when I ran into a tweet that claimed that Nigerians now watch more video on mobile than on TV.

Nigerians now watch more video on mobile devices than TV? There is no way in heaven or in hell that such an assertion is even close to the truth. With what internet subscriptions would Nigerians be performing this incredible feat? The ones that take 30 seconds to 2 minutes to fully load load a simple HTML page? The same subscriptions that also cost an arm and a leg for the average Nigerian?

Thankfully, a contact of mine had read the report from which this supposed fact was gleaned from, and he didn’t find any such thing in it. Here:

Anyway, this was an opportunity for me to set the records straight. I asked Mr. Adegbola for the link to the report, which he obliged. Reading the Ericsson report, indeed it does not say anything about Nigerians watching more video on mobile devices than TV. As a matter of fact, the Ericsson report makes statements like:

- Streaming is yet to take off
- 76 percent of global consumers stream videos weekly, compared to 27 percent of Nigerians
- Only 30 percent of Nigerians are satisfied with streaming over the internet
- Globally, 38 percent of consumers use on-demand, internet-based video services, while in Nigeria this is just 16 percent
- Streaming issues and download speeds are the two most important factors affecting the satisfaction of those watching video content online

Read the full post: Want to create online video content for Nigeria? Read this first

dsnet:
I keep hearing people speak glowingly about how Nigerians have now embraced video streaming and downloads. There is always someone who comes to me saying that my Nigerian-centric blog would see increased traffic if we put up more videos. Because I am deep in the industry, I know they have no idea what they are talking about. The truth is that internet video in Nigeria is still a very niche, even elitist, matter. Very few people stream or download video in any significant quantity.

As such, you can imagine the shock and outrage that I felt earlier today when I ran into a tweet that claimed that Nigerians now watch more video on mobile than on TV.

Nigerians now watch more video on mobile devices than TV? There is no way in heaven or in hell that such an assertion is even close to the truth. With what internet subscriptions would Nigerians be performing this incredible feat? The ones that take 30 seconds to 2 minutes to fully load load a simple HTML page? The same subscriptions that also cost an arm and a leg for the average Nigerian?

Thankfully, a contact of mine had read the report from which this supposed fact was gleaned from, and he didn’t find any such thing in it. Here:

Anyway, this was an opportunity for me to set the records straight. I asked Mr. Adegbola for the link to the report, which he obliged. Reading the Ericsson report, indeed it does not say anything about Nigerians watching more video on mobile devices than TV. As a matter of fact, the Ericsson report makes statements like:

- Streaming is yet to take off
- 76 percent of global consumers stream videos weekly, compared to 27 percent of Nigerians
- Only 30 percent of Nigerians are satisfied with streaming over the internet
- Globally, 38 percent of consumers use on-demand, internet-based video services, while in Nigeria this is just 16 percent
- Streaming issues and download speeds are the two most important factors affecting the satisfaction of those watching video content online

Read the full post: Want to create online video content for Nigeria? Read this first

yes of course. Those using data cheats have no limitations.
They download full movies and surf YouTube videos all day

enieme:

yes of course. Those using data cheats have no limitations.
They download full movies and surf YouTube videos all day

Must they cheat to download?

I subscribe monthly and 95.9% of my data goes to video streaming ok?

I use the average of 15gig monthly.

Moukafoam:


Must they cheat to download?

I subscribe monthly and 95.9% of my data goes to video streaming ok?

I use the average of 15gig monthly.

And how much do you spend?

I can't spend 15mins on TV. My mobile phone has replaced it a long time.

Moukafoam:


Must they cheat to download?

I subscribe monthly and 95.9% of my data goes to video streaming ok?

I use the average of 15gig monthly.

Well that's cos u can afford it. Not every one can. And yet they've refused to cut their coats according to their sizes but instead choose to put mobile network providers into debt.

My boom player have replaced my Tv a long time ago

I can't remember the last time I sat in front of a TV

I doubt if the number is up to one percent sef, a huge percentage of Nigerians are not even online..

I spend more time with my c8 more than anything

Except watching the EPL.....I have nothing to do with a TV set....