Digital Marketing 1.0 Demystified! You Want To Learn! We Want To Teach!

‘Disclamer’

If you really care about the recent buzz on Digital Marketing this post is meant for you else please don’t continue.*I don’t mean to be mean*

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The frequent questions I see nowadays, gave me the needed impetus to break the monster in Digital marketing, at least to a layman.

From [url="https://www.nairaland.com/2822790/want-improve-career-4-new"]Nairaland[/url], Quora to[url="https://www./what-fuss-digital-marketing-12-things-you-need-know-gbenga-ogunbiyi?trk=pulse_spock-articles"] LinkedIn[/url] Back to [url="http://twitter.com/ppcdigitals"]Twitter[/url], then to[url="https://web.facebook.com/ppcdigitals/"] Facebook[/url]; one thing is common, the question about ‘what Digital Marketing really is’ and ‘how can it be learnt’ and by who?



I did research on Google Keyword Planner and Trends, just to analyze the ‘Big Data’ of Nigerians search queries about Digital marketing. Top on the list is, ‘What is digital marketing’ and ‘digital marketing training’ averaging 500 searches monthly, now I know there is a problem. People really want to learn, it’s quite unfortunate there is little or no information, so below is the answer. As a Search marketer I preempt users’ intent, I spend time traversing through the lonely wilderness of ‘big data’; I must confess, it could be boring. My measure of success is defined by our many lives I can touch, that’s why I have dedicated certain part of my life on training people about digital marketing (interested? mail: training@ppc.ng).

Below is the top 12 pillars of digital marketing, with the assumption that you already have a landing page or website.

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Introduction to Digital Marketing:

It’s simply the digital way of showcasing your brand/product to a wider audience. Digital marketing is the marketing of your product or service online while making use of digital channels. As such, it’s a more proper name instead of ‘online marketing’ or ‘internet marketing’. You need to understand what digital marketing is not and what it is. I’ll take you through what I’ve learnt while working with some of the biggest brands in Africa across niches’ like e-Commerce, Banking, Gaming and Lottery, Fashion, Real Estate, Beauty, Law, IM and Chatting Applications etc.

Search Engine Optimization(SEO):

SEO is the most talked about part of digital marketing, it is the collections of different strategies that ensures your Webpage is on the search engine result page (SERP). It’s earned, hence, it is not a paid service.

It averages about 4,000 searches monthly on Google NG Search Engine from my research. I spoke with a lot of Nigerians, the truth be told; some have one time or the other heard the term SEO. While some have never heard of it. Those that have heard didn’t really know the meaning and never bothered to research or ask someone who knows.

Because attention span is short, I’ll highlight few key points you need to know about: What SEO is?Types: blackhat SEO, whitehat SEO, offpage SEO, onPage SEO, marketing SEO, technical SEO. planning SEO For a website, preparing SEO report, Search console

Search Engine Marketing(Pay Per Click-PPC):

SEM as it’s fondly called is the marketing part of search engine. You pay to get your products/business/ads/web shown to millions of African that search the Search engines (notable here is, Google, Yahoo and Bing. While Yandex and Baidu are much popular in Asia, ahead of Yahoo & Bing).

If you don’t have time for the different SEO strategies that is slowly earned. PPC is the payment means for this kind of advert; it means you pay only when someone clicks your ads. You now know where we coined ppc.ng from?

I’ll show you the different ads networks, take into how to research and forecast keywords, search campaign, tracking & measuring ROI, Budgeting and allocating funds to different online advert channels.

Social Media Marketing:

As the name implies, it is the marketing part of social media. A lot of people call themselves online marketer simply because they know the other part of social media, which I term ‘community management’.

Here I will show you the Facebook marketing part-‘Like conversion’, ‘Sponsored post’, ‘Website Conversion’, ‘Sponsored Post’, ‘Mobile app Engagement’, ‘Mobile App Installs’, ‘Claim your offer’ ‘Video views’ ‘Event’

Twitter Marketing, Linkedin marketing, how advertise on Instagram?

Email Marketing:

These days, because of the proliferation of smartphones, 80% of people (smartphones users) get their email on the go. It’s much cheaper and has a lower CPA (cost per acquisition).

Today, marketers have turned this channel into a cliche and people are tired of receiving emails. I’ll take you through, what is email marketing and how to write a creative copy to increase the open rate? Biggest challenge in email marketing, Increasing email subscription/ opt-in list, creating your own email list of millions of email id’s, Inbox Deliverability, Multiple Email Campaigns, Measurement & Metrics.

Google Analytics and other Web Analytics Dashboard:

Web analytics shows you the in depth insight of all engagement activities on your site/blog. You want to know where your visitors are coming from, you want to know the number of visitors viewing your web in real-time, where they go to immediately after leaving your web page? Which keyword they searched for before getting to your web? How long did they use surfing your web? Did they buy anything (conversion)? Their location, what device are they accessing your web with (mobile, Tab or Desktop?), what browsers? What OS(Windows or Mac)? Did they come from your Social channel? Organic search? Paid Search? Email channel?

I’ll show you how to monitor bounce rate, visitors’ behaviors, tracking conversion, setting up dashboards, and taking corrective actions if required.

Let's take a break here. Because attention span is short, you may wish to click on the link below to continue this informative article.

Source: http://www.ppc.ng/what-is-digital-marketing-12-pillars-of-digital-marketing/
https://www./what-fuss-digital-marketing-12-things-you-need-know-gbenga-ogunbiyi?trk=pulse_spock-articles

tags: digital marketing in nigeriaX digital marketing instituteX digital marketing nigeriaX digital marketing strategyX digital marketing trainingX Email marketingX SEOX social mediaX What is digital marketing

I will post the other part soonest

PPCDigitals:
I will post the other part soonest

you didn't

NnamdiN:
you didn't

Here it's...We just wanted to be sure someone is following

Online Marketing For Newbies: What Is The Fuss About Digital Marketing- Part II

Digital Marketing 2.0 Demystified! You Want To Learn! We Want To Teach!

Like I emphasized in the part one of this article, that the incessant question people ask online about ‘What Digital Marketing is’ inspired this piece from Nairaland, Quora to LinkedIn Back to Twitter, then to Facebook.
Today’s post continues from where I left off on the pillars of Digital Marketing; you can click here to quickly read it up: What is the fuss about digital marketing-part 1.

This series is for newbies. Professionals too can learn something as well.

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I’ve explained what Digital marketing is and a few of the digital marketing methods in the first piece; Search engine optimization (SEO), Search engine marketing (SEM), Social media marketing(SMM), E-mail marketing and Analytic dashboards (Google analytics). Below are the other things you need to know about digital marketing:

E-commerce Marketing:

E-Commerce is revolutionizing the way we trade in Africa. Here, Merchants want to sell products. The conversion goal here is sales and leads generation not mere ‘awareness’. While working in Konga, I’ve developed capacity in this part of digital marketing. You need to put yourself in customers shoes, predict customers intent and leverage on transactional keywords, like ‘buy iphone 6’, ‘tecno r7 price in nigeria’.

I’ll show you how to use ‘affiliate marketing’ to promote your store, discuss top eCommerce stores in Africa, formulate the right eCommerce marketing strategy, a case study on ecommerce marketing.

Lead Management:

Lead management is simply a way of generating, following up and converting leads to meeting your conversion goals. Your conversion goals could be sales (if you have an online store), time spent on your web (if you have a blog site), or how many other sites your visitors visit and so on.

Leads are your prospective customers, details like- emails, names, phone numbers, addresses etc will be gathered and used to follow-up. I’ll show you the different creative ways to generate leads, landing pages and its best practice.

Mobile App-Installs Promotions:

Having a mobile app alone is not enough; you need to push it to a much wider audience. The purpose of your mobile app is defeated if you’re the only one engaging with your app and possibly your family members.

I’ll show you how to track new users, measure their behaviours and improve your app monetization and how to promote your app using Admob, Adwords and App marketplaces (Google app & App store). I’ll also show you how to identify opportunities to transform low-value users to high-value users, design remarketing campaigns to re-engage existing app users and reach new users on the web, various revenue models you can combine to monetize your app, and how to improve the number of your app downloads

Mobile Marketing:

You don’t want to ignore the proliferation of mobile devices into the Nigerian market. Featured phones have higher penetration than the smartphones.

Short messaging service (SMS) is a very good way to reach out to a larger audience on their mobile device. It digshouldn’t be more than 160 characters. We’ve over 20M Nigerian phone numbers across 745 LGAs in Nigeria. Th

I consider App-installs promotion as a mobile marketing strategy as well. Here you can target mobile operating system (OS) like Android, IOS and Windows Mobile etc.

Competitive Analysis and Benchmarking:

This gives you insight into how to track your major competitors with weekly custom reporting. What keywords are your competitors using to convert users to sales? What marketing strategies are they leveraging on?

Measurement and Reporting:

It is natural to measure any task you embark on and give report accordingly. Here, marketing budget is involved; so, your clients want to know the progress of the campaign they have invested heavily on.

You need to create measurement plans that will clearly define your business objectives, the implementation steps to get your web, landing page or app into Google Analytics.

Other digital marketing pillars are PR/Sponsored post to top media sites, Content marketing, Video and Display Ads. Digital marketing is a wide but interesting field to venture into and when you know how to apply the various methods, then you can confidently call yourself a Digital Marketing Professional.

Becoming a competent Digital Marketing professional doesn’t happen by merely reading, as the applications of the various marketing strategies needs to be learnt hands-on to help get a deep and practical understanding.

At PPC.ng, we are committed to not only helping you grow your business in the digital world, but also to help you know the best ways to get it done. Reach us at enquiry@ppc.ng, +2348167258707 and let us help you scale your business.


Source: http://www.ppc.ng/online-marketing-newbies-what-is-the-fuss-about-digital-marketing/

The hands on training won't be bad at all coz everything here sounds too technical

Personally I'm interested in promoting my e-commerce stores

Hello Guys!

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1. PPC Digital is a start-up providing online advertisers with expertise in Measurement & Reporting, ROI optimization, campaign management, ad technology, and data science.

2. We have trained over hundreds of SMEs and Individuals how to scale their business using Social and Digital media tools.

3. We have train Graduates who are looking forward to pursuing careers in the different Digital marketing fields- Email marketers, Social media managers, SEO Specialists, PPC specialists, Digital Marketing Managers etc

4. We convert your Traffic to Sales

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Vote here: https://nira.org.ng/nomination/nominate.php

Done

Well Digital Marketing can be a very powerful key when done right. It can increase the business' branding and engagement to people through online means.


Regards,
Maryann Farrugia
CEO, Sales & Managing Director
https://twitter.com/farrugiamaryann?lang=en

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