March 27, 2016

Bayo Akinloye

A United Kingdom-based shoemaker, Adesola Benson, has called on President Muhammadu Buhari to impose restrictions on the importation of certain footwear into the country.

According to Benson, such action will encourage local footwear manufacturers to go into mass production which will in turn have a positive effective on the economy.

The shoemaker who relocated from the UK told SUNDAY PUNCH that he was making plans to train 100 shoemakers as a way of ensuring that made-in-Nigeria products are available and patronised.

The entrepreneur who has his factory in Ikorodu in Lagos State pointed out that his aim was to make the town Nigeria’s shoe hub.

Benson noted that local shoemakers will succeed in their enterprise if the Federal Government would allow them to make footwear for paramilitary personnel instead of resorting to importation.

He said, “(Prior to now) I have been able to train about 10 shoemakers. Training is my area of specialisation. The local shoemakers will have breakthrough if Federal Government can encourage local manufacturers like us to make shoes for paramilitary personnel instead of importing. This will not only encourage us it will also boost the nation’s economy by patronising made-in-Nigeria goods. I am happy about the recent gospel of made-in-Nigerian goods being propagated by the Federal Government. It is another way to empower local manufacturers and also boost the nation’s economy.

“Many shoemakers in Nigeria are not educated. So, I want to empower 100 shoemakers in Ikorodu. I mean people who are not opportune to go to the university or don’t have the means to learn in the university like I did. I want Ikorodu to be like a city in Italy that is renowned for shoe-making. I want Ikorodu to be a Mecca for shoes in Nigeria so other states in Nigeria can imitate us.”

Benson further noted that it would benefit the country if the President Muhammadu Buhari banned the importation of shoes.

“Most African countries don’t produce shoes and we have a chance to export to African countries. But if Nigeria still imports substandard shoes, it is going to have a negative effect on local production.

“Well, I had made shoes for the National Leader of the All Progressives Congress, Asiwaju Bola Ahmed Tinubu. But the one that brought me to limelight was a pair of shoes that I made for Ooni of Ife, His Imperial Majesty, Oba Adeyeye Enitan Ogunwusi,” he said when asked if prominent Nigerians patronise him.



http://www.punchng.com/shoemaker-urges-buhari-to-ban-footwear-importation/

Why not first make 109 solid shoes free for the Nigerian senators and wait for dem to give u a feedback... den allow dem to pass d bill on banning d importation of shoes..

• To Train 100 youths in Footwear free
• Turn Ikorodu To City Of Footwear
Adesola Omotayo-Benson, 44, a shoe designer and a native of Ikorodu, Lagos State studied Footwear at the University College of Footwear in Britain in 2000. Before then, he had graduated from the Federal College of Chemical and Leather Technology, Zaria in 1993; he also studied at AS Astoria in Milan, Italy in 2014. In this chat with KABIR ALABI GARBA and MARGARET MWANTOK, he underscored his desire to turn Ikorodu into a city of Footwear by conducting free training programmes for the youths and his satisfaction seeing Ooni of Ife, Oba Adeyeye Ogunwusi wearing the shoes he specifically made for him to different occasions including during the monarch’s wedding ceremony recently. Excerpts:

How did you come about designing shoes for the Ooni?
I just took a bold step when I found out that he is a young guy, and most of the things he talks about have to do with the youths, I seized the opportunity to try and reach him. It was difficult getting to him from the beginning, but I imagined that he is tall and his shoe size should be 45 or 46. I also know that in Ife, their most cherished costume is in white colour, that was how I designed the white shoes for him and sent it to him with a proposal through someone. I sent the shoes with a proposal on how to empower the youths through footwear. He loved the shoes and the proposal I sent, and he asked to see me, he has worn the pair to most of his recent functions.

How many pairs have you made for him?
So far, I have made just a pair for him but I have two in progress. He has asked me to come back. He wants to see a video footage of where I manufacture the shoes in Ikorodu.

When did you meet the Ooni?
As soon as he was installed as Ooni of Ife on January 7, I started making enquiries on how to reach him. In the process, I met someone who discouraged me that the Ooni does not wear locally made shoes, but I said my shoes are also of international standard. I finally got the opportunity to see him on a Tuesday, there were so many people waiting to see him too.

What was your impression of Ooni when you eventually met him?
There were so many people who wanted to see him as well. When I finally met him, Ooni was very jovial, and we related well. Personally, I have passion for the youths, so it was like meeting someone of like-mind. He said my idea was wonderful, but I should bring to him a documentary of my factory.

Was your encounter with Ooni a breakthrough?
My meeting the Ooni was more than a breakthrough because he is interested in home- made products. I was more satisfied when he used my pair of shoes. Most people spend huge amount of money in buying imported shoes, and if Ooni of all people could use my own shoes, then I think my job is well done.

When did you establish the factory?
In 2011, and my factory is called, Sola Benson Exclusive Shoes Company.

When did you relocate to Nigeria?
I have been shuttling between Nigeria and Ireland in the last two years. My family lives in Ireland.

What has been your experience since establishing the company in Nigeria?
I have been doing this job for the past 30 years. I was producing shoes in Nigeria for 10 years before travelling out to further my studies. I already knew the problems in Nigeria. For more than 15 years, I would come to Nigeria once in awhile to get familiarized with how the business works here. Eventually, I got tired of Ireland’s system and decided to return home, because I found out that most Nigerian youths are not empowered, and footwear is the only business that we don’t have the correct expatriates in Nigeria. I thought it was better to relocate my business to Nigeria.

Do you still have a business abroad?
When I was leaving, I sold all my machines. Though while abroad, I was only a shoe designer, but here, I get to do the practicals as well. Thank God the government is talking about youth empowerment, and I want to contribute my own quota.

Apart from Ooni, who are your other clients?
My past customers include former Governor of Lagos State, Bola Tinubu, current Commissioner, Ministry of Works, Ganiyu Johnson. I have made shoes for several people in government.

Why do you target only the high-class and government people?
My aim is to make affordable shoes for everyone. When I first returned to the country, I needed to interact with the government, and so I started with government officials on what the shoes look like. But at the moment, I make shoes for virtually everybody.

What is your view on fake labeling?
I don’t do such! You see, it’s a sure sign that these people didn’t study footwear, they only came across it, but I have been doing it since my second year in secondary school. There is no need for me to put any fake labels because I have seen while in Italy the respect they have for Nigerian products.

How do you source your raw materials?
We have leather in Nigeria; we are one of the biggest countries in leather exportation. We export about 98 per cent of our leather. We have different styles in Kano. I get my materials from Mushin when they arrive from Kano. I don’t import my raw materials.

Do you see prosperity in footwear business in the country?
I am actually satisfied and fulfilled here. Most footwear companies collapse due to the owners’ shallow knowledge about the business. We don’t export shoes in Nigeria; we are a fashion conscious people. So I see a lot of prospects for the business. In Italy, shoes are made in almost every area; my hope is that one-day, Nigeria would be on that same level.
Tell us more about your programme to empower the youths

I live and work in Ikorodu, and I found out that most people are jobless, and my only contribution would be to teach them the art of shoe-making free of charge, but all they need to do is to buy the materials to be used during the training. This programme would last for two and a half years; I want to turn Ikorodu into a shoe-making city.

What do you think was responsible for the collapse of Bata Shoe Company?
Bata was functioning very well under Thomas Bata, the Canadian, but as soon as it was handed over to Nigerians, it became bad. The management knew nothing about footwear, all they knew was how to buy shares, and they squandered the money. In this business every worker’s opinion matters a lot, not just the board.

Where can people find your shoes?
My shoes are not yet in the market because I like to do things properly. I still have one or two things to put in order. Because of the standard I am starting with, some of the things I need are not in Nigeria, which is why I am not in a hurry to deliver.

YOU HAVE NOT STARTED PROPERLY IN NIGERIA AND YOU WANT BUHARI TO BAN....lol

mercyville:
• To Train 100 youths in Footwear free
• Turn Ikorodu To City Of Footwear
Adesola Omotayo-Benson, 44, a shoe designer and a native of Ikorodu, Lagos State studied Footwear at the University College of Footwear in Britain in 2000. Before then, he had graduated from the Federal College of Chemical and Leather Technology, Zaria in 1993; he also studied at AS Astoria in Milan, Italy in 2014. In this chat with KABIR ALABI GARBA and MARGARET MWANTOK, he underscored his desire to turn Ikorodu into a city of Footwear by conducting free training programmes for the youths and his satisfaction seeing Ooni of Ife, Oba Adeyeye Ogunwusi wearing the shoes he specifically made for him to different occasions including during the monarch’s wedding ceremony recently. Excerpts:

How did you come about designing shoes for the Ooni?
I just took a bold step when I found out that he is a young guy, and most of the things he talks about have to do with the youths, I seized the opportunity to try and reach him. It was difficult getting to him from the beginning, but I imagined that he is tall and his shoe size should be 45 or 46. I also know that in Ife, their most cherished costume is in white colour, that was how I designed the white shoes for him and sent it to him with a proposal through someone. I sent the shoes with a proposal on how to empower the youths through footwear. He loved the shoes and the proposal I sent, and he asked to see me, he has worn the pair to most of his recent functions.

How many pairs have you made for him?
So far, I have made just a pair for him but I have two in progress. He has asked me to come back. He wants to see a video footage of where I manufacture the shoes in Ikorodu.

When did you meet the Ooni?
As soon as he was installed as Ooni of Ife on January 7, I started making enquiries on how to reach him. In the process, I met someone who discouraged me that the Ooni does not wear locally made shoes, but I said my shoes are also of international standard. I finally got the opportunity to see him on a Tuesday, there were so many people waiting to see him too.

What was your impression of Ooni when you eventually met him?
There were so many people who wanted to see him as well. When I finally met him, Ooni was very jovial, and we related well. Personally, I have passion for the youths, so it was like meeting someone of like-mind. He said my idea was wonderful, but I should bring to him a documentary of my factory.

Was your encounter with Ooni a breakthrough?
My meeting the Ooni was more than a breakthrough because he is interested in home- made products. I was more satisfied when he used my pair of shoes. Most people spend huge amount of money in buying imported shoes, and if Ooni of all people could use my own shoes, then I think my job is well done.

When did you establish the factory?
In 2011, and my factory is called, Sola Benson Exclusive Shoes Company.

When did you relocate to Nigeria?
I have been shuttling between Nigeria and Ireland in the last two years. My family lives in Ireland.

What has been your experience since establishing the company in Nigeria?
I have been doing this job for the past 30 years. I was producing shoes in Nigeria for 10 years before travelling out to further my studies. I already knew the problems in Nigeria. For more than 15 years, I would come to Nigeria once in awhile to get familiarized with how the business works here. Eventually, I got tired of Ireland’s system and decided to return home, because I found out that most Nigerian youths are not empowered, and footwear is the only business that we don’t have the correct expatriates in Nigeria. I thought it was better to relocate my business to Nigeria.

Do you still have a business abroad?
When I was leaving, I sold all my machines. Though while abroad, I was only a shoe designer, but here, I get to do the practicals as well. Thank God the government is talking about youth empowerment, and I want to contribute my own quota.

Apart from Ooni, who are your other clients?
My past customers include former Governor of Lagos State, Bola Tinubu, current Commissioner, Ministry of Works, Ganiyu Johnson. I have made shoes for several people in government.

Why do you target only the high-class and government people?
My aim is to make affordable shoes for everyone. When I first returned to the country, I needed to interact with the government, and so I started with government officials on what the shoes look like. But at the moment, I make shoes for virtually everybody.

What is your view on fake labeling?
I don’t do such! You see, it’s a sure sign that these people didn’t study footwear, they only came across it, but I have been doing it since my second year in secondary school. There is no need for me to put any fake labels because I have seen while in Italy the respect they have for Nigerian products.

How do you source your raw materials?
We have leather in Nigeria; we are one of the biggest countries in leather exportation. We export about 98 per cent of our leather. We have different styles in Kano. I get my materials from Mushin when they arrive from Kano. I don’t import my raw materials.

Do you see prosperity in footwear business in the country?
I am actually satisfied and fulfilled here. Most footwear companies collapse due to the owners’ shallow knowledge about the business. We don’t export shoes in Nigeria; we are a fashion conscious people. So I see a lot of prospects for the business. In Italy, shoes are made in almost every area; my hope is that one-day, Nigeria would be on that same level.
Tell us more about your programme to empower the youths

I live and work in Ikorodu, and I found out that most people are jobless, and my only contribution would be to teach them the art of shoe-making free of charge, but all they need to do is to buy the materials to be used during the training. This programme would last for two and a half years; I want to turn Ikorodu into a shoe-making city.

What do you think was responsible for the collapse of Bata Shoe Company?
Bata was functioning very well under Thomas Bata, the Canadian, but as soon as it was handed over to Nigerians, it became bad. The management knew nothing about footwear, all they knew was how to buy shares, and they squandered the money. In this business every worker’s opinion matters a lot, not just the board.

Where can people find your shoes?
My shoes are not yet in the market because I like to do things properly. I still have one or two things to put in order. Because of the standard I am starting with, some of the things I need are not in Nigeria, which is why I am not in a hurry to deliver.

YOU HAVE NOT STARTED PROPERLY IN NIGERIA AND YOU WANT BUHARI TO BAN....lol

lol

THRASH

Lol. You should try and start up properly first and let your product be seen in d market blf u can think of telling Buhari to ban the importation of shoes. If Buhari barn d importation now that u av not even started where will we get the shoes from.

Nice advice for baba

because u r a shoe maker ...so we don't hv choice again

About time! I've seen some unbelievably good made in Nigeria shoes that could measure up to the foreign ones regardless the yardstick employed.

Way to go.

I couldn't help but agree! Let them ban foreign alcoholic exorbitant drinks too!
And ban foreign condoms also!

The ban must start with our leaders

Let them start with the banning of foreign spouse e.g Lara Oshomole

Okkk

winivogue:
Lol. You should try and start up properly first and let your product be seen in d market blf u can think of telling Buhari to ban the importation of shoes. If Buhari barn d importation now that u av not even started where will we get the shoes from.

Yes, they should be exorbitant availability of shoes supplied via local production before the govt can accede to such plea.

Else, when the govt implements such policy, and the local supply of shoes are not equivalent or exceeding the demands for it, it will solely yield to unsolicited accrual in price of the commodity.

How do you mean?

seunlayi:
The ban must start with our leaders

godoluwa:
THRASH

is this not better than those snake /python threads?

Provided they will be making good and quality ones.

am I

So that Aba wear and throway will start moving abi.

Oga oooo

Ok

b

no way...do you have d capacity to meet our demand? I doubt it. We don't want another NNPC.

Selfishness

As if he can make the quality footwear I desires

If he does, would the Nigerian manufacturers undertake to give us durable products?

We wouldn't want a situation where the frontal part of our shoes start yawning and singing 'hallelujah' so soon after purchase, or would we?

He should also ban PHCN for dual business.

for where?he no possible jo

not a bad idea

ReverseEngineer:
We should encourage our locally made products ..

that will last only for one month