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Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy - Phones - Nairaland

Nairaland Forum / Science/Technology / Phones / Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy (35101 Views)

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Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by Nebuchadnezar: 7:45am On Apr 08, 2016
in nutshell infinix phone sells more than tecno these days despite tecno fierce marketing strategy these are the reasons :


1 Affordable with quality : it's no more news that infinix hot note pro was one of the highest sold smart phone in Nigeria and Africa, people saw the phone as a must have because of it's features and price.
infinix hot note pro comes with 4000mAh battery 32gb rom 2gb ram 5.5" 8mp camera and lots more at less than 26k now tell me any tecno phone with 2gb ram at 26k talk more of 4000mAh battery so why won't it sell like pure water?
tecno phantom 5 was marketed like crazy including some people faking stories just to market it more but yet it didn't receive a breakthrough because in the midst of this harsh economy someone will rather go for galaxy note 3 which will have a nice selling value in 3-4 years time than tecno phantom 5 which the value decreases as soon as you open the carton grin
ok why will I buy boom j8 when I can get gionee, infinix note 2 xiaomi and co with more features at the same price.
yes I appreciate the effort of tecno in Africa but they should know that they have rivalries and they need to up their game or go into oblivion like Nokia.
you don't see infinix or gionee with such noise because their product quality and price do the talking grin
an adage says that good market sells itself.



2. poor marketing strategy and unnecessary comparison
:
to be honest am a huge fan of tecno till they start comparing themselves with some high end devices like Samsung and the almighty apple.
yes am a huge fan of Android and will choose android over iPhone anytime infact I'll choose iPhone, sell it and buy android and still have some change left grin but you can never compare iPhone to android when it comes to processor though snapdragon are competing but apple are still baba when it comes to processor.
ok imagine where Samsung running latest snapdragon competing with Apple then tecno with mtk Chipset sets in grin isn't that funny?
I started disliking tecno because of that and i believe many are also angry at that useless marketing strategy. this is what you'll never see the likes of infinix or gionee do because they knew that they are not high end device and we love them for whom they are.
gionee even have some device running snapdragon yet you won't see them comparing and people patronize them.

lesson it pays to be humble cool

26 Likes 2 Shares

Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by dominique(f): 8:22am On Apr 08, 2016
The annoying Tecno agents on this site are also a huge turn off

36 Likes 2 Shares

Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by Nebuchadnezar: 9:00am On Apr 08, 2016
dominique:
The annoying Tecno agents on this site are also a huge turn off

you're right they made me hate tecno imagine faking stories just to sell

11 Likes 1 Share

Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by Emilychick(f): 9:24am On Apr 08, 2016
Battery

1 Like

Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by Temtem1984(m): 9:25am On Apr 08, 2016
I love tecno

7 Likes

Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by Integrityfarms(m): 9:25am On Apr 08, 2016
What specification of infinix can I get with 20k that's with good mp camera and spacious memory?
Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by scachy(m): 9:25am On Apr 08, 2016
No argument, infinix has better design and quality than Tecno

20 Likes

Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by olexjay(m): 9:25am On Apr 08, 2016
When someone ask u the type of phone u're using and u said tecno they just over look it not even considering how much it cost u.. Dat name "TECNO" sef e get as hin be.


Infinix still look cool to tecno... Even if both tenon and infinix are China product but people see tecno as a pure Chinko mobile.. #JezzSaying

25 Likes 5 Shares

Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by augster(m): 9:27am On Apr 08, 2016
There's update if you buy infinix unlike Tecno.. Who Tecno don help sef? And empty drums make the loudest noise

5 Likes 2 Shares

Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by Tymix54(m): 9:27am On Apr 08, 2016
My gionee s plus stil rocks!!

4 Likes

Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by diana158(m): 9:27am On Apr 08, 2016
infinix cannot sell more than tecno. or u're talkng abt a particular model. Tecno remains the most buyable brand in naija

27 Likes 1 Share

Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by Fernandowski(m): 9:27am On Apr 08, 2016
#team_BlackBerry

7 Likes

Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by csc2(m): 9:28am On Apr 08, 2016
Who owns Tecno? Who owns Infinix? Op wake Up

13 Likes

Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by Godswillnwaoma(m): 9:28am On Apr 08, 2016
As a user of window phone for years, lumia 520, lumia 720 and now lumia 640xl.
I want to switch to android phone because i have used windows for long.
Now which android phone can give me a good clear camera quailty and long lasting battery life like my lumia 640xl?

Budget N45,000 to N50,000
Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by Lilimax(f): 9:28am On Apr 08, 2016
Lesson: Discover your market segment, play smartly and maintain leadership in it;
Don't run shoulder with players in other market segment where you have no strength cos you may crash. embarassed

14 Likes

Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by Hotdiamond(m): 9:28am On Apr 08, 2016
Tecno 's Unnecessary comparison with the bigger brands is infuriating. Even if you want to do that it has to be subtle not all out bantering.

3 Likes

Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by labamo07(m): 9:29am On Apr 08, 2016
Tecno phones look classless, no disrespect to the users though...............
Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by Dottore: 9:30am On Apr 08, 2016
Most importantly techno phones don't last long apart from questionable reliability
Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by Nobody: 9:30am On Apr 08, 2016
@ dominique thanks for yesterday. Be richly blessed.


Techno is overrated and i regret the ba3 headache I'm experiencing with mine
Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by augster(m): 9:30am On Apr 08, 2016
holicalpha:
Infinix Sells more than Tecno.??
Infinix sells more than Tecno. Better believe it

9 Likes

Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by shachris02: 9:30am On Apr 08, 2016
In terms of quality, infinix beats techno handsdown. I've being using my JOYPAD for over a year. Despite all the falling and hotspot usage it's still in a very sound state.
Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by Nobody: 9:31am On Apr 08, 2016
enjoying my infinix note 2

1 Like

Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by Fkforyou(m): 9:32am On Apr 08, 2016
^^^^^ Same here. I also like its sleek design.

I wanted to buy techno only to change my mind at the last minute, perhaps I had no Idea about anything like hot 2. I just wanted to explore something different cos I felt techno was too popular...am glad I made that decision... lol.

1 Like

Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by csc2(m): 9:33am On Apr 08, 2016
bloodyBLOGGER:
enjoying my infinix note 2

Enjoying my Tecno N3 grin grin grin

2 Likes

Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by Nobody: 9:33am On Apr 08, 2016
csc2:
Who owns Tecno? Who owns Infinix? Op wake Up
na Dem dem

2 Likes

Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by Reeberry: 9:34am On Apr 08, 2016
The worst part of it... Tecno even compared crappy J8 with almighty iPhone 6s plus.

Very stúpid marketing strategy.

9 Likes 1 Share

Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by tolexy007(m): 9:34am On Apr 08, 2016
#TeamZero2.. infinix rocks

3 Likes

Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by dilini(m): 9:34am On Apr 08, 2016
dominique:
The annoying Tecno agents on this site are also a huge turn off

E.g...
Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by Nebuchadnezar: 9:36am On Apr 08, 2016
shachris02:
In terms of quality, infinix beats techno handsdown. I've being using my JOYPAD for over a year. Despite all the falling and hotspot usage it's still in a very sound state.
better upgrade oo

3 Likes

Re: Why Infinix Sells More Than Tecno Despite Having Lesser Marketing Strategy by MadCow1: 9:36am On Apr 08, 2016
lol

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