In today's competitive world of the internet coupled with the dynamics of search engine algorithms, Search engine optimization (SEO) is incredibly important and will likely be of increasing importace to marketers and website owners. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are looking for keywords associated with your content and posts, brand, product, or service using popular search engines like Google.

But this is not an easy task and it can really be a huge and very technical task to master with Google's continuous and significant algorithm updates.

This post will attempt to provide a guide on what matters and what doesn't? What are today's blog SEO best practices, and what's considered "old-school" In this post, we'll cover how to optimize your blog posts for the targets you care about, along with a few other optimization tactics you should keep in mind.

How to Search Engine Optimize Your Blog Content

1) Focus on 1–2 long-tail keywords.

Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible. Turns out that'll actually hurt your SEO because search engines will think you're stuffing your post with keywords (That is, including your keywords as much as possible with the sole purpose of gaining ranking in organic search).

But that's not cool with search engines, nor does it make for a very good reader experience. Instead, you should use keywords in your content in a way that doesn't feel unnatural or forced.

A good rule of thumb is to focus on one or two keywords in each blog post. This will help keep you focused on a goal for your post. While you can use more than one keyword in a single post, keep the focus of the post narrow enough to allow you to spend time actually optimizing for just one or two keywords.

Using long-tail keywords may be more efficient to this end, since website visitors searching long-tail terms will often be more qualified. In other words, you'll bring in the right type of traffic -- visitors who convert -- by using long-tail keywords.

2) Include these 1–2 keywords in specific parts of your post.
Now that you've got your one or two keywords, it's time to incorporate them into your blog post. Where are the best parts of your posts to include these terms so you rank high in search results?
There are four essential places where you should try to include your keywords: headline, headers and body, URL, and meta description.
a) Title
The title (i.e., headline) of your blog post will be a search engine's and reader's first step in determining the relevancy of your content, so including a keyword here is vital.
Be sure to include your keyword within the first 65 characters of your headline, which is just about where Google cuts it off on search engine results pages (SERPs). Technically, Google measures by pixel width, not character count, and it recently increased the pixel width for organic search results from approximately 500 pixels to approximately 600 pixels, which translates into around 65 characters.
Long title? When you have a lengthy headline, it's a good idea to get your keyword in the beginning since it might be cut off in SERPs towards the end, which can take a toll on your post's perceived relevancy. In the example below, we had a long title that went over 65 characters, so we front-loaded it with the keyword we were trying to rank for: "on-page SEO."
b) Headers & Body
Try to mention your keyword throughout the body of your post and in the headers. That means including your keywords in your copy, but only in a natural, reader-friendly way. Don't go overboard at the risk of being penalized for keyword stuffing. Before you start writing a new blog post, you'll probably think about how to incorporate your keywords into your post. That's a smart idea, but it shouldn't be your only focus, nor even your primary focus.
Whenever you create content, your primary focus should be on what matters to your audience, not how many times you can include a keyword or keyword phrase in that content. Focus on being helpful and answering whatever question your customer might have asked to arrive on your post. Do that, and you'll usually find you naturally optimize for important keywords, anyway.
c) URL
Search engines also look to your URL to figure out what your post is about, and it's one of the first things it'll crawl on a page. You have a huge opportunity to optimize your URLs on every post you publish, as every post lives on its own unique URL -- so make sure you include your one to two keywords in it.
d) Meta Description
Your meta description is meant to give search engines and readers information about your blog post's content -- so be certain to use your long-tail term so Google and your audience are clear on your post's content. At the same time, keep in mind that the copy matters a great deal for click rates -- the more engaging, the better.


3) Make sure your blog is mobile-friendly.
It's been over a year since Google revealed that more people use the search engine on their mobile phones than on desktop. And for all those valuable search queries being done on mobile, Google displays the mobile-friendly results first. This is yet another example of Google heavily favoring mobile-friendly websites, which has been true ever since the algorithm updates of April 2015 and March 2016.
While responsive design and mobile-friendly websites have always been important for user experience, they're becoming more and more important for SEO as well. So if you haven't been focusing on improving your mobile experience, you'd better prioritize it now, or your search rankings could suffer.
If your website uses responsive design, your blog pages will only have one URL instead of two different ones -- for desktop and mobile, respectively. This helps your post's SEO because any inbound links that come back to your site won't be divided between the separate URLs. Any SEO power you gain from these links will be centralized, helping Google more easily recognize your post's value and rank it accordingly.


4) Optimize the meta description.
To review, a meta description is the additional text that appears in SERPs that lets readers know what the link is about. The meta description gives searchers information they need to determine whether or not your content is what they're looking for, and ultimately helps them decide if they'll click or not to click.
In addition to being reader-friendly (compelling and relevant), your meta description should include the long-tail keyword you are trying to rank for, because if we're doing blogging right, that keyword is representative of the contents of your post.
Note, it's not guaranteed that your meta description is always pulled into SERPs as it once was. More and more, Google has been pulling in other parts of your blog post that includes the keywords searched, presumably to give searchers optimal context around how the result matches their specific query.
The second is a result of the query "noindex nofollow," and pulls in the first instance of these specific keywords coming up in the body of the blog post:
While there's not much you can do to influence what text gets pulled in, you should continue to optimize your post for readability (see above). By creating reader-friendly content with natural keyword inclusion, you'll make it easier for Google to prove your post's relevancy in SERPs for you.


5) Optimize your images.
Blog posts shouldn't only contain text -- you should also include images that help explain your content. But search engines don't just look for images. Rather, they look for images with alt text.
Because search engines can't "see" images the same way humans can, an image's alt text tells them what an image is about -- which ultimately helps those images be found in search. Alt text also makes for a better user experience, as it'll display inside the image container when an image can't be found or displayed, and can also improve accessibility for people with poor vision who are using screen readers.
Technically, alt text is an attribute that can be added to an image tag in HTML. Here's what a complete image tag might look like (bolding added for emphasis):
<img class="alignCenter shadow" src="image.jpg" alt="image-description" title="image tooltip">
Adding keywords to your alt text may seem minor -- and it isn't going to impact your search rankings as much as other things on this list. But it is worth the extra minute it takes to change the name from "IMG23940" to something accurate and descriptive, like "puppies-playing-in-basket:"

6) Don't use too many similar topic tags.
Topic tags can help organize your blog content, but if you overuse them, they can actually be harmful. If you have too many similar tags, you may get penalized by search engines for having duplicate content.
Think of it this way: When you create a topic tag, you also create a new site page where the content from those topic tags will appear. If you use too many similar tags for the same content, it then appears to search engines as if you're showing the content multiple times throughout your website. For example, topic tags like "blogging," "blog," and "blog posts" are too similar to one another to be used on the same post.
If you're worried that your current blog posts have too many similar tags, take some time in the near future to clear them up. Choose about 15–25 topic tags that you think are important to your blog and that aren't too similar to each other, and then only tag your posts with those keywords. That way, you won't have to worry about duplicate content.
7) Use URL structures that help your visitors.
The URL structure of your web pages (which are different from the specific URLs of your posts) should make it easy for your visitors to understand the structure of your website and the content they're about to see. Search engines favor web page URLs that make it easier for them and website visitors to understand the content on the page.
Note that this list doesn't cover every single SEO tactic under the sun. Rather, these tips are meant to get you started with improving SEO for your blog in particular.


7 Simple Steps That Will Help You Optimize Your Blog Posts https://www.todhost.com/blog/7-simple-steps-that-will-help-you-optimize-your-blog-posts.html

Tnx bro

Abodunrin07:
Tnx bro

jazinogold:

Abodunrin07:
Tnx bro

I've been trying to buy domain but I dunno how to go about it help explain

Help!!

My blogger pageview counter shows over 2,500 daily Visits.

Analytics shows only 22

Adsense less than 20.

How do i correct this?

http://fbtrick..com

Contact me ,i can help for some $

buharisbae:


I've been trying to buy domain but I dunno how to go about it help explain

Well written

CallMeNJay:
Help!!

My blogger pageview counter is not reflecting actual pageviews

why not go for Google analytics

gadgetsngs:
Contact me ,i can help for some $

I. Dont need ur $ I need guidance thanks

Would you rather waste your mb, time and money posting on social media or get paid on every of your post I get paid posting blogs!!! No stress
Earn at least 5000N (in airtime) per month by just moving your fingers wherever you want!
http://mblog.ng/?logBUL?mn=551485=rec

Nice one OP

Please can someone explain this SEO to me from a layman point of view, I have websites and blogs. That I will need to optimize. Any help from here please!

Enlightening post. Thanks

Good tutorial.

Insightful. Thanks op

Thanks for sharing.

Same old...same old... Well i think you need a great content to keep attracting old visitors.


Visit.. http://Pronetotype.com

ideology:
why not go for Google analytics

I tried Analytics... page view average between 22 - 50 .. but Blogger Pageviews Shows over 2,500 daily pageviews

Please take a look at my blog and tell me if there is something am not getting correctly, your help will be appreciated http://www.techpent.com/

Prestdude:
Please take a look at my blog and tell me if there is something am not getting correctly, your help will be appreciated http://www.techpent.com/

from ur url, I can see u v invested in ur blog, but I think that template is way to boring, ur on WordPress, there are lotta things u can do to improve ur site appearance.
http://lifelinkwithfolks..com/

CallMeNJay:
Help!!

My blogger pageview counter shows over 2,500 daily Visits.

Analytics shows only 22

Adsense less than 20.

How do i correct this?

http://fbtrick..com

Blogger is poo! Always use analytics for accurate auditing! As a mater of fact, i don't even look at my blogger stat! Blogger deceives!

Nice post

Great tips!

OK

You could get Free 5000 daily visitors http://surenaija.com/forum2_111533166.xhtml or http://surenaija.com/forum2_theme_111533166.xhtml?tema=285

I have mega tips at [size=14]http://surenaija.com[/size]

Nice one @Op.. Great article..

U really didnt hit the hammer of inter linking and networking within your page... The way i like to do it on my money blogs and clients website is to target a 2 word keyword with over 100k searches... It doesnt take upto 3months, i soon start ranking for all related long tail keywords and 5-8months after am on FP for that keyword. (though there is another side to that, which i wont share here)


As related to on page seo, a good rule is "be the reader of what you jusy wrote", when you are done, will you be like "oh crap" or "i think i should sell this information..

Words count for an article that has the potential to rank is usually not less than 1,500 with lots of multimedias..
https://digital.sos.mo.gov/wireless-routers3
Anyway, thanks for the info..
i remain my humble small self.. Kelvin...
The headphone guy.

folks4luv:

from ur url, I can see u v invested in ur blog, but I think that template is way to boring, ur on WordPress, there are lotta things u can do to improve ur site appearance.
http://lifelinkwithfolks..com/

Nice blog! Love your template and theme, was it free?

Just go to godaddy.com and search for the domain you have in mind, If it is available, add to cart, then signup and the rest is simple as abc. You will pay with ur credit card or PayPal account. Once you are registered, next step is depending on what you want (blog, or website) you will have to purchase the relevant host plan (wordpress for blog, and ordinary hosting for a normal website) for a newbie, you can pay for a website builder instead of the regular hosting. The website builder is simple as abc even you are new to Web design and you are gud to go, should not take more than 30mins tops

Check out one of my design [url]bennymark.com[/url]

Let me know if there is any setup on my blog that interests you, contact me via the blog if necessary

buharisbae:


I. Dont need ur $ I need guidance thanks

nice tutorial, but more tutorials here >> MORE TUTORIALS

buharisbae:


I've been trying to buy domain but I dunno how to go about it help explain

You can get affordable price for your domain at godaddy.com, namecheap.com e.t.c using the available coupon code. I spent about $1.5 for businesscitadel.com domain name at godaddy instead of $12. After buying the domain you can host it with domainking for a cheaper price. here's a link for hosting : http://clients.domainking.ng/?aff=605 and if you want to use a foreign hosting company (though more expensive) then go for bluehost. Quote me for more infor...

content is what really sells.
I have seen blogs that have little designs and yet still pull crowd.

what you write about its an addition.
a booster.
not what really counts.

IF you are a dedicated blogger resident in Uyo, hook up for a collabo
Telegram @ityunit
Whatsapp O8lO6O31259 (dont copy and paste the digits)

businesscitadel:

You can get affordable price for your domain at godaddy.com, namecheap.com e.t.c using the available coupon code. I spent about $1.5 for businesscitadel.com domain name at godaddy instead of $12. After buying the domain you can host it with domainking for a cheaper price. here's a link for hosting : http://clients.domainking.ng/?aff=605 and if you want to use a foreign hosting company (though more expensive) then go for bluehost. Quote me for more infor...

can i pay with my gtb mastercard or access bank visa ?
Again, must i host my blog after buying the domain ?