Taking its first official step into the international scene, mobile technology Giant, TECNO Telecoms is set to launch its flagship devices the Phantom 6 and Phantom 6 Plus, this September. After 10 years of operations in Africa, the leading Chinese mobile phone manufacturer has decided to expand its business to include other emerging markets of the world. The launch is expected to take place on the 25th of September 2016 in Dubai, United Arab Emirates, when TECNO will also be celebrating its tenth anniversary.

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According to PwC, “the rate of growth in emerging markets for the past decade and a half has been twice that of advanced countries and this trend is unlikely to abate anytime soon”. While several investors are still struggling to balance the risk/opportunity tradeoffs of investing in emerging markets, TECNO is already enjoying the benefits.

Over the past decade, mobile phone penetration rate in Africa has risen from 6% to 80% and TECNO Mobile being a major driver of this development, is already servicing over 30 African countries while currently retaining the largest market share of 41.1% and 31.1% in Tanzania and Nigeria respectively.

“We are proud of what we have been able to achieve in Africa so far and we are confident the time is right for use to duplicate same successes across other emerging markets. When we arrived Africa 10 years ago, very few people would have thought that we would grow so fast to control the largest market share of 25.3% across six major African markets – Kenya, Nigeria, Ghana, Tanzania, Cameroon and Ethiopia” said Tomo Liu, Deputy Director Marketing, at TECNO Mobile.

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TECNO has succeeded in showing that they understand the dynamics of the African market by releasing very competitive devices at affordable prices. “Of course we are aware that emerging markets are not a monolith so, we have structured our expansion strategy to cater for each heterogeneous group across these markets. The Middle East is one region we are very excited about and unlike 10 years ago when we launched in Africa with the TECNO T780, we will be launching our new market with our latest flagship devices – Phantom 6 and Phantom 6 Plus. “The trends we identified across the region allowed us to see that there is room for TECNO Mobile’s offering in the Middle East where we are targeting young consumers to provide innovative phones and tailor-made services that meet their needs”, said Vane Ni, Deputy General Manager and Global marketing lead at TECNO Mobile.

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TECNO Mobile customizes its devices based on different consumers’ preferences and the Phantom Series, which embodies the best of technological advances yearly is expected to impress smartphone consumers across different emerging markets. The Phantom 6 and Phantom 6 Plus is available for pre-order already with gift items for those who pre-order at approved sales outlets across the country.

https://www.bellanaija.com/2016/09/tecno-mobile-expands-beyond-africa-with-the-release-of-phantom-6-and-phantom-6-plus/

This is the hall to be used.

I'm guessing it's a night event.

Wow... I just love the concept of launching it there.

Wow!!!! Am I free to shout FTC on this thread?

Lalasticlala come and see Dubai chicks o

I will be here and someone will compare this phone with iPhone 7 or Note 7. Anyway Tecno is really trying cause to be afloat in this economy no be beans

See the chicks that will be hostesses tonight.

In some Nigerian Baes Mind,They be like....
"But why not me"

jmichlins:
I will be here and someone will compare this phone with iPhone 7 or Note 7. Anyway Tecno is really trying cause to be afloat in this economy no be beans

If there is a reason to, why not?

Outside the Launch Location.
I love em Baloon designs.

But Tecno
This is not fair o o.

See the arrangement of the table.
If it is Naija now....
Wel, you know the drill

HalimaX:

If there is a reason to, why not?

please it's not possible my dear. Just no argue am

You gotta Love dubai at Night.
I was right afterall.
Its a night thingy.

jmichlins:
please it's not possible my dear. Just no argue am

Impossible is nothing.

HalimaX:


Impossible is nothing.

impossible is comparing Phantom 9 with Note 4 or iPhone 5s

jmichlins:
impossible is comparing Phantom 9 with Note 4 or iPhone 5s

the iphones of this world will always be better when you do an all round comparison.

You can take affordability away from tecno.

Also, I have taken a picture with Camon C9 and Iphone 6 where the c9 pic looked better under low light.

That's comparison.

What is that man doing exactly?

Amebo, or

Abi did the camera just happen to catch him in a wrong position?

I like that wall banner.

It feels like Breaking Barriers.

HalimaX:


the iphones of this world will always be better when you do an all round comparison.

You can take affordability away from tecno.

Also, I have taken a picture with Camon C9 and Iphone 6 where the c9 pic looked better under low light.

That's comparison.

all those are unverified claims by Tecno to hype and sell their device which is understandable but making such claims is a henous crime in tech world

jmichlins:
all those are unverified claims by Tecno to hype and sell their device which is understandable but making such claims is a henous crime in tech world

It's not unverified.
I am telling you what I experienced first hand. I saw it.

If you say that it is unverifiable at this point, fine. I can't access those pictures now.

The event proper is yet to kick off.

I am HalimaX and I'm reporting live from the city of Dubai.....in my dreams

HalimaX:


It's not unverified.
I am telling you what I experienced first hand. I saw it.

If you say that it is unverifiable at this point, fine. I can't access those pictures now.

what you claim to see with your eyes I can't argue after all na your eyes and beauty they say is in the eyes of the beholder so lets leave it at that

jmichlins:
what you claim to see with your eyes I can't argue after all na your eyes and beauty they say is in the eyes of the beholder so lets leave it at that

Okay

The event hall is becoming filled to capacity.

Wooow lovely

I for just go Dubai now, but I never finish my rice, I don't want it to spoil before I return

Did I mention that this launch is happening at Burj Khalifa?

Whoa, lovely. But Bae, why is Sony on the wall banner?

Mercykayy:
Whoa, lovely. But Bae, why is Sony on the wall banner?

I think it's cos of some cameras used there.. Sony is a big company that deals in many things otherwise phone

RooneyMan:



I think it's cos of some cameras used there.. Sony is a big company that deals in many things otherwise phone

The camera sensor should be from Sony.

Lalasticlala

No let FP pass me o.

I suffer to upload these pictures cos I want to make FP for the first time.

Epp me plss.

Tecno outdid this one mehn. Ahan! The gehngehn is too much

.......

HalimaX:
Lalas ticlala

No let FP pass me o.

I suffer to upload these pictures cos I want to make FP for the first time.

Epp me plss.

the hustle for FP is real.

Armani Hotel Dubai... OMO! Tecno ghenghen