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Story Of Ibadan’s First Entrepreneur, Enigmatic Adebisi Idi-ikan: An Unsung Hero - Business (3) - Nairaland

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Re: Story Of Ibadan’s First Entrepreneur, Enigmatic Adebisi Idi-ikan: An Unsung Hero by Swissheart(f): 4:28pm On Apr 02, 2017
doctorgold:
Swissheart, come and see my one of my ancestors.
Hmmmn, Ade' this is a very beautiful piece. Some lines got my attention and I haven't stopped ruminating over them...Hardabc wink
Re: Story Of Ibadan’s First Entrepreneur, Enigmatic Adebisi Idi-ikan: An Unsung Hero by fuke(m): 4:38pm On Apr 02, 2017
Efon Alaaye if in Ekiti state.
Re: Story Of Ibadan’s First Entrepreneur, Enigmatic Adebisi Idi-ikan: An Unsung Hero by NovusHomo(m): 6:41pm On Apr 02, 2017
dominique:
Nice info but was she really the first entrepreneur in Ibadan? Meaning there was no one doing business prior to her time in the 19th century?

He/him. He was a man.
Re: Story Of Ibadan’s First Entrepreneur, Enigmatic Adebisi Idi-ikan: An Unsung Hero by DamiG(f): 7:44pm On Apr 02, 2017
lovely story,such a shame am just hearing about him for the first time sad
Re: Story Of Ibadan’s First Entrepreneur, Enigmatic Adebisi Idi-ikan: An Unsung Hero by Mbediogu(m): 8:38pm On Apr 02, 2017
Such men live meteoric lives. They come once in a long while and are soon gone from a sinful world. Inspiring story.
Re: Story Of Ibadan’s First Entrepreneur, Enigmatic Adebisi Idi-ikan: An Unsung Hero by delpee(f): 11:15pm On Apr 02, 2017
Wow! I've heard about Adebisi Idikan before. Glad to read his story. Impressive!

Efunsetan Aniwura was also a successful Ibadan businesswoman though very tough and sometimes classified as wicked because of the way she treated her slaves. I think she lived in the same era with Madam Tinubu (another successful trader) of Lagos.
Re: Story Of Ibadan’s First Entrepreneur, Enigmatic Adebisi Idi-ikan: An Unsung Hero by naughtylagosguy(m): 2:21am On Apr 03, 2017
Aunty Bisi olubee22, come and see your namesake.
Re: Story Of Ibadan’s First Entrepreneur, Enigmatic Adebisi Idi-ikan: An Unsung Hero by Olubee22(f): 8:15am On Apr 03, 2017
naughtylagosguy:
Aunty Bisi olubee22, come and see your namesake.
It's not easy nah.

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Re: Story Of Ibadan’s First Entrepreneur, Enigmatic Adebisi Idi-ikan: An Unsung Hero by Moneybath2016: 10:58am On Apr 03, 2017
An inspiring story, I am impressed. It is good that African writers write about Africa because nobody can ever tell the story of a land like the natives. However, Efon Alaaye is not in Ondo State, but Ekiti State.
Re: Story Of Ibadan’s First Entrepreneur, Enigmatic Adebisi Idi-ikan: An Unsung Hero by Nikkybrainz(f): 4:11pm On Apr 03, 2017
Wonderful piece! I couldn't stop reading till the very end...I was particularly fascinated at his request to pay tax for all the men in Ịbadan. These are that kind of stories that we should always use to remind ourselves of the long lost golden past. We had great, humane people who cared. We still can.

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Re: Story Of Ibadan’s First Entrepreneur, Enigmatic Adebisi Idi-ikan: An Unsung Hero by tomsy2: 8:09pm On Apr 03, 2017
Moneybath2016:
An inspiring story, I am impressed. It is good that African writers write about Africa because nobody can ever tell the story of a land like the natives. However, Efon Alaaye is not in Ondo State, but Ekiti State.
Note that at the time Adebisi Idikan lived Efon Alaaye was neither in Ekiti nor Ondo state.

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Re: Story Of Ibadan’s First Entrepreneur, Enigmatic Adebisi Idi-ikan: An Unsung Hero by arishkapoor(m): 8:09pm On Apr 03, 2017
Am going to be build my house like Adebisi own. If care is not taken, you might not be able to build anyone.

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Re: Story Of Ibadan’s First Entrepreneur, Enigmatic Adebisi Idi-ikan: An Unsung Hero by wealthtrak: 8:08am On Sep 23, 2021
Queseda:
The Nigerian firmament, is replete with the stories of unsung heroes, be it in commerce, politics, enterprise, education, sports, medicine, traditional institutions and so on. Sanusi Adebisi Idikan was an enigmatic personality that traversed Ibadan’s landscape in commerce, engaged in philanthropy and humaneness in the late 19th and 20th centuries.
COMING OF THE OFI- CLOTHE WEAVING HERO
He was born in 1882, in Ibadan during the reign of Aare Latoosa, the Baale of Ibadan, and died in 1938, during the reign of his bosom friend and Father In Law, Olubadan Okunola Abass Aleshinloye. Despite being the biggest story of his time, Sanusi remained an unsung hero. Adebisi’s father, Adesina, migrated from Efon Alaaye (Ijesha Stock) in present day Ondo State. He was an itinerant Ofi clothe weaver- a traditional Yoruba clothe, earmarked for ceremonies, marriages, burials and so on. He moved to Ibadan with his paternal half-brother- Alabi and settled in Aremo, in the household of Lanase. Ibadan had become then, the most cosmopolitan city in Nigeria and perhaps black Africa. It was secure, accommodating and prosperous. Adesina whilst plying his trade of Ofi weaving, was also spiritual consultant to Alaafin Atiba, who had betrothed his most precious daughter- Princess Ogboja to him, in recognition of Adesina’s great spiritual impact in his life. Adesina, begat three children- Adetinrin, Adeoti and Adebisi. Adetinrin and Adeoti were 20 years and 15 years respectively, older than Adebisi. Adebisi grew up to join his siblings in the hawking of their father’s Ofi clothes in and outside the city of Ibadan. Within a short spade of time, he enlarged the space of the business by hawking the Ofi clothes outside Ibadan- Iwo, Ile Ogbo, Ikire, Oshogbo, Ife, Ondo and even the far flung place of Benin and before the age of 18 years, he became an instant success and even had to retire his siblings from the business.  
AND THE COCOA PLANTATIONS FOLLOW
Aside Ofi business, he ventured into large scale farming, in Ashipa village, Mamu, where he developed a large cocoa plantation. Cocoa had been introduced into Nigeria since 1874 and had by the 1890s, become Nigeria’s most notable cash crop, most especially in Yoruba land. In Ashipa, he built a farmstead and numerous houses, for his farm workers. The success in the Mamu cocoa plantation, encouraged him to acquire about 200 Acres of land in Apata Ibadan, where he developed another cocoa plantation.  
ADEBISI BECOMES SOCIETY LEADER
In recognition of his success as a cocoa farmer and entrepreneur, he was made the Giwa Egbe (head of the society) by his other successful merchants, like Otiti, Ekolo, Afunleyin, Ladimeji from Isale Ijebu and Adeyemo Owonbuwo from Oopo-yeosa. As Giwa of the society, he added Giwa to his name, to become Sanusi Adebisi Giwa. Sanusi Adebisi Giwa’s acts of philanthropy were demonstrated in his first tax rescue effort in Ibadan. Payment of tax by every male adult was made compulsory by the colonial government. Most Ibadan adults were subsistent farmers, who could not afford the payment of tax and that the punishment for tax evasion was, detention in Mapo, which also served as the Treasury Office. A detained tax defaulter, usually found it difficult to get a contemporary who would bail him out, because most adults were tax evaders and an attempt by a tax evader to bail a tax evader, would certainly land such rescue effort into another detention.  
TAX EVASION: THE SUICIDE STORY OF BAALE’S SON
This tax problem became such an agony, that a Balogun of Ibadan- Balogun Ola, son of Baale Orowusi, would rather commit suicide, than to see Ibadan Young men in perpetual tax agony and detention. This valiant self murder, was recognized by the Ibadan people, who named him Kobomoje (the one who displayed gallantry against timidity) The payment of tax became a social symbol and tax defaulters were usually mocked and despised by the popular song-”Owo ori ti d’ ode o, o o’ode o baba wa loko san” –”payment of taxation has come, our fathers were the first to pay, the idiots and lazy ones who have not paid are in detention in Mapo”- “Awon ode ti o le san o, won nbe lati mole ni Mapo.” Adebisi was displeased with the tax situation in Ibadan. His philosophy had always been- (the rich must help the poor who are vulnerable) Adebisi had at this time been one of the first set of Ibadan elites, perhaps if not the first person, to ride a car, apart from his hordes of horses.  
ADEBISI SHOCKS COLONIAL TAX OFFICER
For effect, he had his horse dispatch rider- Ladimeji, to ride in front of his car, on his way to Mapo, to see the Chief Tax Officer for the Ibadan Colonial Office. In his meeting with the officer in the colonial office, he brokered an understanding- “I want to be paying tax on behalf of every taxable adult in Ibadan”. The officer was shocked, nonplussed and asked him, if he knew the financial implication of his gesture? But he still insisted on paying. Henceforth, the colonial officer would calculate the amount of tax expected from all Ibadan taxable adults and would go to Adebisi Idikan’s residence to collect the money.  
SALAMI AGBAJE JOINS ADEBISI
Ibadan of this era had certainly produced Salami Agbaje and Adebisi Idikan as its two wealthiest citizens. Salami Agbaje was born in Lagos in 1880, to Arowodu, an Arabic migrant from Iseyin. His mother was an Ibadan woman and he had begun his early life as a tailor, apprentice driver and later a sawyer. He eventually supplied all the timbers (slippers) needed for the Lagos-Ibadan railway, between 1898 and 1901, when fortune smiled on him. Ibadan train station was opened in 1901. His fortune in the timber business encouraged him to venture into the newly, money spinning cocoa market. However, whilst Sanusi Adebisi indulged his money in philanthropy, Salami indulged his own, in the education of his children and had produced the first Ibadan Medical Doctor- Dr. Saka Anthony Agbaje, Mojeed Agbaje, First Ibadan Lawyer, a retired Supreme Court Judge, Gani Agbaje and a Senior Advocate of Nigeria- Yekeen Agbaje. As an acknowledgement of these two great wealthy men, a notable Ibadan diarist- Akinpade Obisesan, in his diary in 1922 noted: “nobody in this town will revere anyone of no-means, he would be counted as no-man, the great presents made to us, forced me to recognise that Messers Agbaje and Adebisi are being held in high esteem- after all, what is our intelligence, our school going and reading of books, without getting money to back these three things” Akinpade Obisesan, after he retired from the Lagos railway, had returned to Ibadan, where he worked in many European mercantile firms and also made efforts to establish himself as a trader, like Adebisi and Salami. In furtherance of his aspiration, he ordered a book entitled: Six Hundred Ways to Get Rich” from a book seller in the United States. However, despite the book knowledge, the burden entrepreneur could still not make it in the way of Salami Agbaje and Adebisi Idikan. Fortune is a product of not only hard work, but mother luck.  
IBADAN’S FIRST UNIVERSITY GRADUATE
Bishop Alexander Babatunde Akinleye, was Ibadan’s first University Graduate in 1912 and founded Ibadan’s first Secondary School- Ibadan Grammar School in 1913. Two of Adebisi’s children- Azeez Zakariyyah and Salawu Adebisi had attended Ibadan Grammar School under Bishop Akinleye. There were usually, no higher schools in Ibadan, after Ibadan Grammar School.  
WHY ADEBISI REJECTED UNIVERSITY EDUCATION FOR HIS CHILDREN
Bishop Akinleye had visited Salami Adebisi, to encourage him and also to intimate him, on the prospect of gaining a university admission for his two sons in Europe, who had just left his college, with the hope that it would be an encouragement to other Ibadan wealthy men. But Adebisi, whilst thanking Bishop Akinleye for his concern and also acknowledging his episcopal visit, told the Bishop and Principal, that he would not like to expose his children, to the danger associated with schooling abroad. According to him, the man of means would always employ the man of knowledge. Around 1920, the Miller brothers of the United Kingdom, arrived Ibadan looking for business prospects, opportunities and business associates. They needed a native of immense wealth, who could be an intermediary and associate. Sanusi even though unlettered, had secretaries and Personal Assistants, who were lettered.
THE MILLER BROTHERS ENGAGE HIM
The Miller brothers made him their Factor. Whatever goods imported to Nigeria by the Miller brothers, would reach Ibadan, the main depot, for Adebisi to chat its mode of distribution and marketing, as its main distributor and marketer. Adebisi’s fortune soared and the Miller brothers, became a conglomerate and a multi-national. Adebisi later became a share holder in the multi-national and Miller brothers, later changed their name to United African Company (U.A.C)   HOW HE JOINED TRADITIONAL RULING CLASS
Adebisi, having traversed the world of business, commerce, enterprise and philanthropy, he needed to expand his frontiers, by joining the traditional ruling elites of Ibadan. As Ibadan’s notable wealthy man, he approached the reigning monarch- Baale Shittu Aare in 1924 for a Chieftaincy title, which Baale gladly obliged. Unfortunately, before he could be conferred with the chieftaincy title, Baale Shittu Aare was on May 1925, deposed by the Alaafin of Oyo- Oba Shiyanbola Ladigbolu, for “disloyalty and having an unsatisfactory attitude.” As the diarist Akinpelu saw the matter, Shittu was” wrongfully and wickedly deposed”. Baale Shittu Aare, remained in Oyo for a year and was then deported further north to Shaki where he died in 1935. His corpse was returned to Ibadan to be buried in his compound- Ile Latoosa. Aare was succeeded by Baale Oyewole Foko in 1925. On the 26th of November, 1926, Adebisi was installed, the Ashaju Baale of Ibadan, jumping about 10 lines on the rung of the ladder- Otun Olubadan (civil) line. Money “is the god of the world” rhapsodised Akinpelu Obisesan. In June 1925, the foundation stone of Mapo Hall was laid by Alaafin Shiyanbola Ladigbolu and the British Resident- Captain W.A Ross.  
ADEBISI UNDERSCORES THE INFLUENCE OF MONEY
At this impressive ceremony, Adebisi was gorgeously dressed in flamboyant traditional attires, with befitting caps to match, which caught the instant admiration of the British Resident. Alaafin Shiyanbola Ladigbolu accused Adebisi of stealing the show. Before Alaafin Ladigbolu left Ibadan, for Oyo, he dropped a message for Baale Shittu, that Adebisi must see him in Oyo and that when coming, Adebisi must come along with him, the apparel- clothes, cap and shoes used when he met the Resident governor-Captain W.A Ross. Sensing danger, Adebisi refused to go, but rather, sent a truck load of clothes, food items and drinks with an emissary, led by his senior sister- Adetinrin, who was a sparkling beauty. Having assuaged the ego of Iku Baba Yeye, he later paid him a visit where he was heralded with songs and drums. Adebisi who had earlier been targeted for extinction, became Alaafin Ladigbolu’s favourite friend, amiable consult and loyalist. Sanusi Adebisi having joined the Otun Olubadan line from the 11th on the rung of the ladder, of 22 lines, later shortly thereafter, rose to become the Ashipa in 1936, and was installed by the incumbent Olubadan- Abass Okunola Aleshinloye, who succeeded Oyewole Foko, in 1930 as the new Olubadan of Ibadan. Akinpelu Obisesan, again, dumbfounded by Adebisi’s meteoric rise, wrote in his diary_ “Adebisi rose from the rank of political servants to the rank of political masters. Surely, money is the god of the world; in this way, he fulfilled one of his life’s greatest ambitions.” With the Ashipa title in the Olubadan line, Adebisi had just few steps into becoming the Olubadan of Ibadan land. Oba Abass Okunola Aleshinloye in further recognition of Adebisi’s Wealth and philanthropy, also gave his beloved daughter in marriage to him. Oba Abass Aleshinloye, had promoted Adebisi three times, within six years. Adebisi having been impressed with the construction of Mapo hall in 1925, also started the construction of his own mansion in 1927- an edifice that looked like Mapo Hall in elegance, grandeur and splendour. The architectural design and construction of the Adebisi mansion, could only be found in Europe. The building/mansion was simply non-pariel, i.e. no equal, that it was the folk tale that “eni ti o ba fe ko iru ile Adebisi, ko tin i ile ko” meaning- “he who wants to build a house like Adebisi’s mansion, is not ready to build any house”. The top of the triangular dome was designed with an elephant, which is engraved “S.A.G” abbreviation for Sanusi Adebisi Giwa. The Mapo Hall was commissioned in October 5, 1929 and Adebisi’s Mansion was opened before the opening of Mapo Hall. Both buildings were constructed by Europeans, and a local Engineer- Mr Carew (Keru), with some foreign professional builders and Engineers working as a consortium.  
THE MAN OF GENEROSITY
Sanusi Adebisi was a man of excessive generosity, whose milk of human kindness was ceaseless. Coming from a visit from Ede, where he had gone to see the reigning Monarch- the Timi of Ede, he saw a handcuffed man, being taken to the Agodi prison yard Ibadan, by some prison warders. He stopped to ask for the man’s offence- he was a debtor. Adebisi there and then instructed the warders to follow him to collect the money and release the debtor. Despite Adebisi’s intervention, the freed debtor, refused to leave Adebisi’s household and stated that he would rather remain and live with him, as one of his boys and this Adebisi gladly obliged. Adebisi’s driver- Ereola, was reported to him by some jealous folks for stealing Adebisi’s money and had used proceeds of that theft in building a house. Adebisi promised to investigate the matter. The following morning, he challenged the driver- Ereola and asked him to take him straight to the house he was building. On reaching the site, he saw the building construction going on and the builders were shocked to see Ereola’s master. Unbelievably, Adebisi asked the builders to start dismantling the structure already constructed and start to rebuild it in the mode that would befit Ereola’s master- Adebisi. Adebisi directed the builders to go into his building material stores at Ogunpa and ordered them to go and collect thousands of blocks and all the necessary building materials, like roofing sheets and so on. At completion, Ereola’s house became a cynosure of all eyes and also broke the record, as the first lowly person in Ibadan, to build a house of blocks, that was incomparable. Adebisi had a legendary style of writing off debts, without being prompted. He would ask his secretary / personal assistant- Adesokan, to read out the names of debtors and how much they owed. He would tear the pages and order for a match stick. He would strike the match stick and burn all the papers containing the debtors names. He would write off the debts whilst saying- “nobody likes to be a debtor”. Aside from his foray into the Ibadan traditional ruling council, he also became the President of the Ibadan Land Court in 1936. At the Land Court, he displayed exceptional brilliance, humaneness and deep knowledge of the Ibadan traditional Justice system. He would rather arbitrate a dispute, and would always prefer a fine option to a jail sentence. At this period, Captain Ward Price, an Ibadan apologist, had succeeded Captain W.A Ross, as the Resident of Ibadan.
HIS GLORIOUS EXIT
Adebisi in ill health, had visited the then renowned surgeon- Dr Doherty in Lagos. He was advised by the surgeon, to stay in Lagos for three weeks in order to reduce his stressful activities. In order to stay in Lagos for three weeks, he bought a house at 34, Whitman Street, Ebute Meta in Lagos, to enjoy a well-deserved rest. In January, 1938, in his last few moments, he brought out money to assist insolvent debtors. He brought out the papers containing the debtors’ names, tore and burnt them, without anyone noticing any premonition. After a brief illness of some few hours, he joined the saints triumphant on Friday June 21, 1938, at the age of 56 Years, and such was the glorious exit of the unparalleled, uncommon benefactor and philanthropist, who had impacted on souls and communities,- the Ibadan communities, Ibadan societies, Western Region and Nigeria. In the Ibadan folklore- “Ile Adebisi lati je Malu tawo tawo, awa o je dodo, nile Salami”, meaning-it is in Adebisi’s house that cow meat is eaten wholly with its skin, while we have not eaten fried plantain in the house of Salami (another notable Ibadan wealthy man of Adebisi’s generation). This piece is in response to a clarion call for the celebration of the times and lives of men, who had impacted successfully on the society and who had also made life worth living for the less privileged of their times, as a demonstration of how best to live a worthy and exemplary life. Human memory being short, the likes of Adebisi Idikan must be continually applauded and celebrated at all times! Sanusi Adebisi Giwa Akanji Idikan, Omo Ogboja, may your soul continually find peaceful repose with the Lord.

Read more at: http://www.vanguardngr.com/2016/07/sanusi-adebisi-idikan-1882-1838-first-ibadan-notable-entrepreneur-philanthropist/
Awesome history of wealth
creation in Yorubaland pre-1900 and post-1900.

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