DANGOTE Flour Mills, yesterday, announced it has exited its noodles business and has sold the assets of Dangote Noodles to Dufil Prima Foods, makers of Indomie noodles. The company said in a statement that its regular business portfolio review reveal that the noodle business was not strategic to its vision.
It stated, “As part of its regular business portfolio review, Dangote Flour Mills (DFM) has exited its noodles business as it does not consider it strategic. The company has sold the assets of Dangote Noodles to Dufil Prima Foods, makers of Indomie noodles. To smoothen the transition, DFM has offered Dufil the use of some of its facilities on an interim basis. The noodles business was part of Dangote Flour Mills which the Dangote Group recently re-acquired from Tiger Brands.”
Group Managing Director, Dangote Flour Mills, Thabo Mabo, said the divestment was part of strategies of focusing on core areas of flour and pasta production where the company has substantial market share. He said that with the divestment, Dangote Flour will now focus on its strengths in flour and pasta and become more profitable by improving in areas of quality, distribution and marketing.
Mabo said,“The transaction which became effective last Monday is a win-win situation for Dangote Flour Mills, Dufil Prima Foods and staff of Dangote Noodles, as Dangote Flour stands to boost more market presence through robust marketing.”
He described the sale and transfer of assets as one of the most perfect divestments, with Dufil Prima Foods taking possession and kicking off production immediately, stressing, “Under the terms of sales agreement, Dufil Prima Foods, will continue to produce and sell noodles under the brand name, ‘Dangote Noodles’ for two years before changing the brand name.”
Chief Executive Officer, Dufil Prima Foods, Deepak Singhal, confirmed the deal and described the acquisition of Dangote Noodles as strategic as they continue to seek more dominance of the noodles market.

http://www.vanguardngr.com/2017/04/dangote-flour-divests-noodles-business-cedes-assets-dufil/

My take is that Dangote and his business handlers are on the right track. We all know that Indomie is king in the noodles market. As quoted in the story,it's a win win situation for both parties.


Seun obinnau lalastical mynd44 what do you guys think?

[quote author=Baze1 post=55697087][/quote]

oh ok thanks ...

I have quite seen this before and I think I have tasted it too , can't remember ...

I may not be the only one strange on this ..truly they took the right step .. indomie noodles has dominated the noodles industry and I believe it's a wise choice DFM took . interesting

was indomie first producing noodles before dangote started producing theirs ...?

so dangote can also sell his company abi? ......well it's not functioning as it is suppose to.

In Nigeria every noodle is term INDOMIE. good decision by Dangote, if you ask me.

After striving hard to break into the market and disrupts indomies monopoly, only to realise it couldn't be sustained

Dangote Noddles try hard to muscle indomie in the market but Indomie don capture the taste bud and heart of its customers.

.If it is not indomie, it is not indomie!


#TeamIndomie

That's truly a strategic move.

Thabo is always strategic is his business executions

They should even sell their spaghetti production... Its so whack..

RicardozRichard:



was indomie first producing noodles before dangote started producing theirs ...?

Yes

decatalyst:
Dangote Noddles try hard to muscle indomie in the market but Indomie don capture the taste bud and heart of its customers.

.If it is not indomie, it is not indomie!


#TeamIndomie

As Indomie will say... The difference is in the Taste

Dat Dangote noodles wey b say if u de cook am, e go de swell like buns

good idea sha

Baze1:
DANGOTE Flour Mills, yesterday, announced it has exited its noodles business and has sold the assets of Dangote Noodles to Dufil Prima Foods, makers of Indomie noodles.

It takes humility and common sense to do this.

The typical African businessman will NEVER admit he may not be the best person to run that business he started.

I wish more businesses in Africa will realize when it makes sense to transfer their assets to better hands.

It will help leave a better legacy to the younger generation.

good

their noodles were disaster

Very good!

Nice one. Indomie still remains the noodles king in Nigeria!



GET RID OF STRETCH MARKS, CHECK MY SIGNATURE!

Kudos to Dufil Prima!! The first company to survive Dangotes 'Monopolistic wrath', i hope their lawyers read the fine print 'very well' to avoid any future manipulations/aggressive takeovers because i dont trust Dangote ooo......

It's healthier and better to eat eba and soup than to eat
over processed noodles

Better for them o... Cos any other noodles na nonsense.

Who even eat dangote noodles?I have not seen it with my eyes.Even mai chai no dey sell dangote noodles.

mikeycharles:
B

soberdrunk:

TINALETC3:
I hvnt seen Dangote noodles b4, where ws he selling his

It's about time. Dangote think that just because he has money, he can venture into any food business without doing his due dilligence and understanding the business. he should not forget to sell off Dangote spargetti too cos it's crap.

That is really good i eat there noodles once and it was like eating a starchy spaghetti

Na because Dangote noodles are wack, taste awful too

Noodles like no other.Bravo Indomie!

I hvnt seen Dangote noodles b4, where ws he selling his

soberdrunk:
Kudos to Dufil Prima!! The first company to survive Dangotes 'Monopolistic wrath'.......

Dangote no fit manipulate this one like he did to otedola business.

Good move........ Indomie ni baba gbogbo won.

Love Machine:
Who even eat dangote noodles?I have not seen it with my eyes.