THE Federal Government is set to grow the television advertising market by $200 million per annum through audience measurement, President Muhammadu Buhari has said.
He added that it would be done through the development of digital economy.
The president said the digital economy would also create a N100 billion per annum free TV distribution network for Nollywood.
Buhari spoke yesterday in Ilorin, Kwara State capital at the launch of the Nigerian Television Authority (NTA)’s digital switch over.
Represented by Minister for Information and Culture, Alhaji Lai Mohammed, the President said: “We have watched our beloved Nollywood move from VHS tapes to VCD to DVD, whereas the whole world has moved to digital consumption of content with its attendant benefits and democratisation of distribution, we have been constrained by limited penetration of internet in our homes. With the middleware in our set top boxes, homes will be able to buy and watch the latest Nollywood movies without the need for internet.

Mynd44 lalasticlala oamj4
http://thenationonlineng.net/fed-govt-grow-tv-advert-market-200m-per-annum/

GOOD MOVE

This present administratuon is fond of using future tenses...

You see headlines like Fed Govt to, would, may, Will, Shall

When shall we have headlines like “Fed govt has, started, procured, expanded, equipped, constructed, sanctioned, initiated etc

Just tayad

Fix electricity before all this shallow uninformed talk....Poor elecrticity suppylly is actually the biggest problem of TV advertising industry for now than anything else, I should know this because I earn a living from this field currently

SalamRushdie:
Fix electricity before all this shallow uninformed talk....Poor elecrticity suppylly is actually the biggest problem of TV advertising industry for now than anything else, I should know this because I earn a living from this field currently

Must you always be a pessimist. Why can we do both simultaneously?

We can still earn from whatever we have now.

SalamRushdie:
Fix electricity before all this shallow uninformed talk....Poor elecrticity suppylly is actually the biggest problem of TV advertising industry for now than anything else, I should know this because I earn a living from this field currently

febuhari 2019!!

Useless Government that can not supply common fuel talking about been Digital

Ehiscotch:


Must you always be a pessimist. Why can we do both simultaneously?

We can still earn from whatever we have now.

If I am pessimist would a be the wonderful entrepreneur I am ? I am just telling the truth , since Buhari came onboard Ad spends has gone down by almost 70 percent with most of the little being channelled to mobile online ads ..Truth isn't pessism instead embracing Buhari is

SalamRushdie:


If I am pessimist would a be the wonderful entrepreneur I am ? I am just telling the truth , since Buhari came onboard Ad spends has gone down by almost 70 percent with most of the little being channelled to mobile online ads ..Truth isn't pessism instead embracing Buhari is

You really have to stop this your vendetta against Buhari. This is good news and you are trying to derail it. If the Fg are trying to profit from whatever is on ground try to applaud it.

Buhari na goat

Ehiscotch:


You really have to stop this your vendetta against Buhari. This is good news and you are trying to derail it. If the Fg are trying to profit from whatever is on ground try to applaud it.

Are you going to vote Buhari is he stands for re election?

SalamRushdie:
Fix electricity before all this shallow uninformed talk....Poor elecrticity suppylly is actually the biggest problem of TV advertising industry for now than anything else, I should know this because I earn a living from this field currently

lack of broadband not electricity

OK

Keep deceiving yourselves