High street giant H&M has come under fire over a controversial advert for a children's top which shoppers have labelled 'racist'.
The Swedish fashion chain is selling a green hooded top on its UK and US websites emblazoned with the phrase 'Coolest Monkey in the Jungle'.
The image, which has since been taken down from website in the wake of the uproar, shows a young boy modelling the £7.99 hooded top.
H&M is selling a green hooded top on its website emblazoned with the phrase 'Coolest Monkey in the Jungle'

The retailer has now faced a fierce backlash, prompting many to call for a boycott of the store
Customers took to Twitter to question whether H&M were being 'casually racist', pointing out that 'monkey' has long been used as a racial slur.
Even those who doubted the brand was being racist admitted there should have been more awareness of how the image could be perceived.
The campaign group Models Of Diversity, which pushes for more diversification across the industry, said H&M should be 'ashamed'.

The item has sparked a heated online debate, with many accusing the brand of 'casual racism'
Another added: 'Wow. I mean, put it on a child of literally ANY other race. How did NO ONE consider this is inappropriate? Not the photographer, stylist, creative director, editor... I truly wonder if anyone raised a concern that was ignored or they are all just stupid.'
Others pointed out there appeared to be no racial undertones but asked whether there had been a significant 'oversight' in the advertising campaign.
One Twitter user wrote: 'Do you know that they're not calling him a monkey? It's just a jumper with the name 'monkey' on it, you're making it racist.'
The online listing for the garment, which is made for children aged 18 months to 10 years, is still available to buy online but no longer features the image of the child model.
A spokesman for H&M told MailOnline: 'This image has now been removed from all H&M channels and we apologise to anyone this may have offended.'


Some shoppers have been left outraged by the item, accusing the brand of 'casual racism'
In October a shopper vented her frustration about children's Halloween costumes in the store which were not gender-neutral.
Poppy Lambert-Harden, from Brighton, was shopping with her mother when she discovered that her favourite outfits were in the boys' section of her local store for the second year running.
The observant five-year-old had the same problem last year and was forced to buy a skeleton costume from the boys' section of the store, after complaining girls' costumes 'weren't very scary or cool'.
And the shop has also faced the wrath of customers for the way it sizes its clothes.

Others pointed out there appeared to be no racial undertones but asked whether there had been a significant 'oversight' in the advertising campaign
One size 14 blogger posted a photograph of herself attempting to squeeze into a size 16 dress being sold by the retailer.
And in August, Samantha Bell shared a picture showing how a pair of size 16 jeans from the retailer appeared to be significantly smaller than a Primark pair.
It has previously been suggested that a discrepancy between UK and European sizing at H&M means that shoppers struggle to fit into their usual dress size at the store.

http://digestng.com/2018/01/08/critics-call-for-boycott-of-hm-over-advert-for-coolest-monkey-in-the-jungle-childs-hoodie-featuring-a-black-model/

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..what..wh..wtf..

But the kid looks good in it..omg I can't take this anymore..

Useless people abusing the innocent kid. Why can't they wear it for white kid

Let's assume they didn't intend to be. But it just didn't occur to them—the photographer, the sales personnel and any other person around, that this doesn't look right, not even a bit.

confused

Tadeknkeepcalm:
Let's assume they didn't intend to be. But it just didn't occur to them—the photographer, the sales personnel and any other person around, that this doesn't look right, not even a bit.

But, isn't it just funny?

People are so vigilant, self-aware and protective of the most basic of Rights, there're frameworks in place to ensure that justice is served and sanity is preserved.

Yet, over here people get slaughtered all the time. Entire ethnicities are pushed to extinction levels right under the noses of leaders. Nigerians lives abroad fare no better too.

And, the idiats at the top find it easy reacting to issues happening in far away Egypt etc but ignore the evils right under their noses because it follows their ethnic cleansing ambitions!

Right from the top downwards, polithiefcians are playing to the gallery and they're sending just one message: #NigerianLivesDon'tMatter!

IdeyFindWife:


But, isn't it just funny?

People are so vigilant, self-aware and protective of the most basic of Rights, there're frameworks in place to ensure that justice is served and sanity is preserved.

Yet, over here people get slaughtered all the time. Entire ethnicities are pushed to extinction levels right under the noses of leaders. Nigerians lives abroad fare no better too.

And, the idiats at the top find it easy reacting to issues happening in far away Egypt etc but ignore the evils right under their noses because it follows their ethnic cleansing ambitions!

Right from the top downwards, polithiefcians are playing to the gallery and they're sending just one message: #NigerianLivesDon'tMatter!

Ok sir.