The Volkswagen's 1,001hp Bugatti Veyron supercar was once the world’s most expensive production car when it was revealed in 2005.

Its 8.0L quad-turbocharged W16 engine was enough to also make it the world’s fastest production car with top speed record of 253mph while the 1,200hp Veyron Super Sport version has a top speed record of 267mph.

But the base price of $2million doesn't come close to recouping the cost of making just one of this Super car.

The insane amount of money Volkswagen lost selling each car, about $6.25 million, and a total of $2.3 billion ,puts the Veyron at the top of the list of the biggest loss-making cars in Europe over the last decade . Just imagine losing N2.25b on each Veyron and a total of N828b.





To offset the substantial cost, Volkswagen's created special edition Veyrons such as the Hermés-branded model and a "Legend” version which were sold at a price enough to recoup some of its losses.

When the 1,500hp Bugatti Chiron was unveiled, Bugatti President said:

"We did our homework in every dimension".

"This car over its lifetime, with 500 cars and a base price of $2.5 million, is adding into the bottom line result of Bugatti and we are making money with this project."

Even though Volkswagen never sold the Veyron for anything close to the actual cost of making it, but they enjoyed every bits of fame from it's amazing features and records in the process.

What do you think?

https://autojosh.com/volkswagen-lost-6-25m-on-every-2m-bugatti-veyron-sold-and-a-total-of-2-3b/

Wow , I thought Porsche was made by volks

Who does business like this and still remain in business?

Hoping the stupendously rich people would buy the special edition to recoup their cost of producing this fuel guzzler

Iyam not understanding this kind of business model biko.


Are they mad?

izzou:


Wait. Wait. Wait
I don't understand

Like the cost of making one is more than $2 million, but they went ahead to sell it for $2 million?

Is Volkswagen an NGO?

Ijebu weed at work bro. Maybe they were in Nigeria before the sales

Volkswagen $ Bugatti burning $$$$ like.....

All I see/read is all about the DOLAPO££££

The aim of spending such a staggering sum on production, research and development of the Veyron was simple from the onset.

VW already knew they would incur a loss on each vehicle, but there are certain things that a monetary value cannot be placed on. Bugatti achieved legendary status, taking it's place among supercar manufacturers like McLaren and Ferrari.

Back in 2004 when Bugatti introduced the Veyron , it was both the fastest and the most technologically advanced car the world had ever seen.

The legendary status it attained has allowed Bugatti the latitude to sell later models like the Chiron for even higher figures.

Afterall, who here doesn't remember shouting:

"I WOKE UP IN A NEW BUGATTI"

You can't put a price on that. Or at least, VW seems to think so.

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Volkswagen playing a 4D chess.

mehnnn. chai Igbo man nor fit do this kind business

Maybe is poor people are really patronising them now adays. Abi how can a business meant for elite people be trading at a loss, the manager needs to resign asap.


Aje a bu igba je

KoiceReloaded:


Porsche is owned by BMW.

Porsche is owned by volkswagen.

Both d board of directors and d engrs are either mad or simply wanted to give back to d society.. U designed an exotic and luxury car dat only d affluent can afford and den go ahead to sell below it's production cost and den redesign anoda to sell to d same folk jus to recoup d loss U made on d first? Sounds like something dis govt will do

Chai! Dollars everywhere . Ayam not understanding

Are they mad?

We the Best! *In dj khaleds voice* Lol

One thing is certain, no Nairaland account holder will ever get driven in the cabin of a Bugatti veyron! We will all die without this experience! Argue with your phone!

tensazangetsu20:
Porsche is owned by volkswagen.

True. Somehow I misread it as Rolls.

It wasnt a joke when the white said good names where better than riches. I admire their courage and zeal, this shows they are professional

Beer parlour gist. And how does this epp us in NL Can we afford it ni

Who knows how much Bugatti Side mirrors cost??

wrong evaluation and pricing

uyplus:
One thing is certain, no Nairaland account holder will ever get driven in the cabin of a Bugatti veyron! We will all die without this experience! Argue with your phone!

You. CAn easily pay for a ride in one or hire in Dubai

uyplus:
One thing is certain, no Nairaland account holder will ever get driven in the cabin of a Bugatti veyron! We will all die without this experience! Argue with your phone!

I bind you!!!!!

KoiceReloaded:


True. Somehow I misread it as Rolls.

Ferdinand porsche designed the first volskwagen beetle.

uyplus:
One thing is certain, no Nairaland account holder will ever get driven in the cabin of a Bugatti veyron! We will all die without this experience! Argue with your phone!

hahahaha only u and your generation sure

Lies
Seems it cost less to make
No rationale for their actions..

People don't get it here. 2 million dollars is not Naira! And very few people can shell out that amount for a car even if they ate billionaires...just look around you!

They knew the price would be outrageous if it goes above 2M. What they did was have the set of class that can shell out 2M have a feel of the car. More like a bait and big gamble at the same time. Sounds like it wasn't too bad of a gamble in the end. Smart moves.

Loss How?!

is it only me, the topic is a bit different from the main news.

can the car fly! does it move under water? if not for the above reasons that means Nigerian politicians are better economist when compared to v-wagen company. wasteful generation everywhere you go.