The visual content consumption has enormously expanded in the recent years. Visual content informs the customers or consumers about a specific data in a fascinating and exciting way.
Considering the fact that there are other online platforms that are free to exhibit your products and services. Are YouTube PPC ads worth the salt really?

The following are the advantages of advertising on YouTube:

#1. Big Market Base

YouTube commands 1.3 billion of active users who make up to 33% of all the web users.

By and large, these users view 5 billion videos per day. The number isn’t expected to slow down sooner rather than later.

The expansive market on YouTube provides you with an extensive range of users to showcase your products and persuade them to purchase.

The stiff competition ought not to dishearten you. Ensure that you provide original and unique content to stand out from the crowd and hook your viewers to your content.

#2. Targeting

YouTube PPC ads give you numerous targeting options to choose. These include targets, for example,

1. Topic-This is the subject of your video ad.
2. Demographics-Which includes the sex and age and sex of the viewers.
3. Key phrases- This refers to the particular keywords that are related to the ad for easy searching.
4. Category-This is the thing that interest the audience.

Conducting a viewer targeted campaign decrease the cost of the campaign. It thereby giving you maximum ROI (returns on your investment).

#3. Time

Different studies demonstrate that YouTube viewers spend more time on the platform as compare to the users on the any other social media platforms.

This is great news for start-ups businesses that are searching for ways to increase traffic and attention to their ads.

#4. Measurable

YouTube PPC advertisements are more measurable compared to the TV advertisements. It is conceivable to track the success of your ad on YouTube by analyzing and keeping records of clicks.

Information, for example, where the viewers found out about your products or services. The time when the viewers quit viewing your ad.

When individuals viewed the ad more regularly are for the most part helpful in tailoring your ad to enable it more effective. You can get this information with the help of YouTube analytics tools.

#5. Cost

With YouTube ads, you will pay per video view. This implies you won’t pay for advertisements that are not viewed.

Viewers are given the option of viewing the ad or skipping it after five seconds if the ad doesn’t interest them. In the event that they successfully tap the ”skip ad” button, the ad placement will be free.

The cost per view goes between the range of 0.10$ and 0.30$ depending upon factors.

For example, the quality of your advertisement, the goal and the targeting of your campaign. This is very little as compared to the advantages of YouTube ads.

Disadvantages of Advertising your Products on YouTube

While the YouTube ad is exceptionally recommended. It has a couple of disadvantages that are merit considering before investment. The disadvantages include:

TARGETING

Conducting a targeted on YouTube battle is both a gift and a curse at the same time. It is hard to tailor your content to a particular audience since a large portion of the YouTube viewers pick the categories of the videos to watch.

Targeting campaign may likewise make it hard to engage with the prospects who are yet to choose whether they should use your products or not.

You have to conduct a background research about your viewers and every one of the prospects and give content that addresses their issues. This will guarantee that you don’t leave out any potential customer.

Context

There is no assurance that your ad will play the audio in a specific preferred order. You are handicapped with regards to choosing the videos that your ad will play before, during and after the original video constraining the effectiveness of the targeting campaign.

To negate this, you can utilize the sponsored ads or the bumper video ad format to guarantee that your ads are played before viewing the real video to enhance targeting campaign with some sense of relevancy and organization in the ad.

Conclusion

YouTube PPC ads have numerous benefits for the growth and development of your business. The shortcomings are very few and can be effortlessly dealt with for maximum effectiveness.

Choose an ad type that will assist you achieving your campaign goal using minimum resources and effort.

Video marketing is the big thing currently in the recent times and you try not to be deserted in this goldmine.

Source: https://www.akeentech.com/youtube-ppc-ads-benefits/

YouTube is now the best way to promote your products.

mindful01:
YouTube is now the best way to promote your products.

You are right tho

Fayose

Go get your pvc....

Nice this could fetch you more money

If only Govt could provide an enabling environment for it's citizens but no not BUHARI and his APC thugs

Lovely points

if this were to be true,,,and sure,, you won't need anyone payment before any game,,,,,, as you will be making millions every week...... and also make your family members to become rich,,,, also people around you.....

hmmm

Op can we talk you seem to know the ropes on how to set up an ad campaign on YouTube and I surely need some guidance on that.... Kindly leave me a WhatsApp to ease communication

Franzinni:
Op can we talk you seem to know the ropes on how to set up an ad campaign on YouTube and I surely need some guidance on that.... Kindly leave me a WhatsApp to ease communication

Check my signature

ok

Logos that can confidently represent Your brand and attract clients to you....Click the link in my signature for proof!!

Nice tips

Nice tips
You can contact Swagalicious Flikz for all your video needs, 2d animation, explainer/How-To videos, music videos shoot, adverts etc etc 08036841786

Thanks OP for the useful insight.

Digital marketing is the most effective way of marketing your business in the 21st Century for optimum results.

See HOW EFFECTIVE DIGITAL MARKETING CAN HELP YOU ACHIEVE EXCEPTIONAL BUSINESS SUCCESSS.

Nice tips before running ad on YouTube go and take Google free course on AdWords then join interest groups.

Video marketing is one major part of digital marketing.

And talking conversion, video and gif converts more than still images.

People wants to see the person behind. They want something live, they want to see how it works especially for products or instructional services.

More than ever there's a rise in the need for digital marketers by companies.

Just incase, you'd like to be trained one-on-one online. Reach me on 081 5134 7292

It's obvious, the of the digital space is fast growing and trends re emerging daily. Different techniques are needed for these trends to have an edge in the competitive market.

One of the companies using video marketing gain traction is coca cola. I tell you they're having an edge and Pepsi is buying into this big time and the competition remains stiff.

Most ads that does well on Facebook are video ads and infographics.

Video marketing is key especially if you're thinking conversion and just awareness.

dlawnoni:
where is the signature?

beneath this comment or drop your WhatsApp number

Nice write up


Read 5 Things to Consider When Drawing Up an Advertising Plan

what i have benefitted from youtude is worth millions

Airoflaw:
what i have benefitted from youtude is worth millions

how? I would love to know.

Ejadike:
how? I would love to know.

what im doing right now is from the tutorials in watch on youtude

This article is really insightful.

It is so saddening that most businesses in Nigeria are yet to tap into the numerous advantages of video marketing.

Video marketing is the most effective way to reach a wider range of audiences. With video marketing, there is always an increase in visibility and this definitely leads to an increase in sales.

If a picture is worth a thousand words, then how much more a video?

To this end, I will encourage businesses both small and big to at least have a video that best explain what they do generally.

If you need a short promotional video for your business, kindly get in touch with me on whatsapp 08096468885.

I make amazing videos with moving characters to illustrate your business models.

I can as well send samples to you also.