Hey all, I am hoping to provide some help for people who are just starting Facebook Advertising. I can provide some information and help the best that I can. This is a strategy we use for a lot of my ads and it works usually. There are no images so I am assuming you will be well versed with the Ads Manager and have a Business account already.
If you don't have, create one.

This is not very well formatted and doesn't have the italics necessary, so do your best to get through it.

This post will take you step-by-step through the process of setting up Facebook Ads. There is no selling, just value.

Before I go in and give you a full step-by-step strategy for Facebook Ads, we have to understand some information about how this platform works. Facebook is called a native ads platform. What this means is that an ad shows up natively within the user’s targeted area. It almost looks like a post by another person, but in fact, it’s an ad.

This interrupts the user's current action and shows them something they would have otherwise not looked at. Now, what makes this VERY different than Google Ads or another platform, is that the user’s intent is not always clear. With Adwords, on the other hand, the user may have intent because they are searching for something. In this case, they do not. Instead, they may like something based on their previous behaviour.

You’ll see a sponsored post near the top of the ad. This guide will go into starting a front-end Facebook campaign. In other words, this is just the first offer, it’s always best to follow it up with our retargeting strategy.

The user is not targeted based on what they search, but rather, targeted based on what they like. Rather, their interests. You target interests and behaviours on Facebook.

So it’s very important to understand your target market and how they will respond to your ads. Not just advertising to them, but understanding what makes them tick will help you better understand your target market.

Furthermore, Facebook Ads is machine learning, which means that it learns over time and optimizes over time. Ads usually start off worse than they will become as the algorithm optimizes. The name of the game here is patience and testing.

You need to test MANY different ad copies and variations/combinations until you get the right one that will propel you to success. You need to keep on testing with the platform and identify your winners and losers. This can go on forever, but there are many factors that can influence ad success. Before starting, make sure you have your Facebook Ads columns set up correctly and make sure you have a Facebook Business account.

You should also have your Facebook Pixel setup before you begin.

What You Will Have After Reading This

You will have a fully setup Facebook ad campaign that is ready to start running immediately. This process has taken years to figure out. Lucky you, you get this for free. You will be able to piggy-back on our experience to replicate our success.

Let’s dive in.

But before I dive in I want to know those that interested

Interested

interested

This is going to be a technical guide on how to start up your first ad, step by step. I will hold your hand and walk you through exactly what you need to do to get your ads set up the right way. Don’t worry if you have questions, drop them in the comments section and I’ll do my best to answer all of them.

Facebook Advertising is a Science and an Art
In scientific experiments, it’s very important to identify your dependent and independent variables. What does this mean? Without taking a science class, it simply means that one variable stays steady, while the other one changes. So when we are testing new offers, styles, ad sets or ads we need to keep some things consistent.

In most cases, we start with the offer and test against multiple audiences, while keeping everything else the same. Consistent, you see? This way, we know what change is made and what will work and what won’t work.

You HAVE to change only one variable at a time. If you change all your variables at all times, you won’t know what’s the cause of a result. Therefore, you have no idea why you got your results.

Why is it art? Well, it’s simple. Facebook Ads requires some level of creativity. You need to be creative in the presentation of your offer, the creation of your ads, writing copy for your ads, selecting images/videos for your ads and of course figuring out the right strategies.

Because we’re dealing with humans and not numbers (remember, there are humans behind those numbers), we must adhere to the concept that the results are always going to be imperfect on a small scale and can be generalized over a large scale. Let’s say it’s an imperfect science. Hence the art and science hybrid.

Facebook ads is also an auction house where you win based on your targeting, bid and placement combination. It also accounts for relevancy of the offer and engagement of users on your posts. If you are highly engaged, and your bid is lower, you may win against someone who has a higher bid. Now, the bid is managed automatically using auto-bidding. You can set a bid cap for manual bidding if you want.

Your Offer

This is a huge component of your ads. If your offer sucks, there will be no chance for you to succeed. Period. Ever. You simply cannot succeed if your offer sucks. So we run tests on the front end to determine if our offer is what sucks or one of the other many factors. How do we isolate this? Well, run the same ad copy against different audiences and if the results are strikingly similar, then you have your answer. If your results are varied, you have your answer (it’s the audience).

Now, I cannot determine what the offer is or how you should run it, but there are loads of options. Here is a small list of offer types.

Lead Generation
-Lead Magnets
-Free White Paper
-Quiz or Assessment
-Free Gift
-Petition
High Ticket / Coaching
-Webinars
-Long form sales letters (landing pages)
-Product Launch
-Straight Sale
Trip Wire
-Flash sale
-Free + Shipping
-Long form sales letter

I will drop more at night when I am less busy

Your Campaign Style

Your campaign style is super important in starting. Facebook offers the following campaign styles:

-Brand awareness
-Reach
-Traffic
-App installs
-Video views
-Lead generation
-Post engagement
-Page likes
-Event responses
-Messages
-Conversions
-Catalogue Sales
-Store visits
-The only ones I’ve ever used are Video views, Post engagement, Page likes, Messages and Conversions.

When we set up tests we do it with 2 campaign styles and 3 ad sets per campaign style. This means 6 total Ad Sets testing the same audiences and the same variations of ad copy for all of them. Conversions campaign allow for dynamic ads, and PPE does not. We will get into this in the ad section. We will test 3 different ads simultaneously as well and determine the best combination.

Campaign #1 Post Engagement

For testing, I like to setup PPE (Paid Post Engagements) campaigns to test my ad engagement. This does 2 things, tests the offer and the ad copy. We can ask the question, how relevant is our offer compared to our audience and how relevant is our ad compared to our audience?

Select PPE and name your campaign. Save it to a draft.

Your Ad Set Settings
Now we have our test campaign setup. It’s time to set up the Ad set. Click on the “Untitled Ad Set” section and you will see all your ad set settings.

Budget & Schedule
We like to start my testing ad sets off with a small PPE budget. No more than let’s say $10/day per ad set. Because we will have multiple ad sets running simultaneously, we don’t want to blow out the test budget too quickly. So we usually start between $3-$5 for testing purposes only. We are not scaling.

If you are following this verbatim, input $5 and move on. Do not set an end date. Just leave it open. We can always stop things later.

Audience
Now that we have the budget selected, we need to establish the audience. You can use the Audience Insights Tool to determine your relative affinity for interest or just take your best guess using the flex/intersect method. Our goal is to have an audience that is not too large, but not too small at the same time.

It is very important to not put too many restrictions on the algorithm here as we know it’s machine learning. We do not need to heavily target here. In some cases, we don’t even select interests and leave the target open.

Facebook’s LookaLike audiences are usually 2.2 Million people. This is what we should strive for. The meter on the right will tell us the range of targeting.

First, select your primary location. In most cases, it will be Nigeria or any country and all ages. Unless your offer is for adults, or you know a teenager won’t have the means to commit to it, change up the age range. It could be 25-55. Leave gender at “All” for now.

The next phase is really where the action is. You need to select your audiences.

Second, find what you think the best guess targeting is for your target audience. Please don’t say “I want to target everybody” because you won’t win. You don’t have that kind of budget. Unless you’re Wal-Mart, Jumia, Konga or Amazon.

Use your best guess at your targeting and select a combination of interests and behaviours that you think your audience possesses.

Third, start with a broad interest or behaviour and keep clicking “Narrow Further” until you reach your desired audience size. Remember, we are going for something in the neighbourhood of 1M-2.2M people. Once you hit that number, you have your first audience. Repeat the steps above for as many audiences as you want to test. We recommend testing 3 audiences at a time per offer while keeping everything else the same.

Placement

Now, this is where so many people goof up. Don’t be one of them. Facebook recommends you target all placements on all devices at all times. We generally start by targeting mobile only and ONLY Feeds at first.

This case, we don’t care about the other targeting. They serve other purposes, but for now, since we are just starting, target one placement across all devices. For the next portion, select All Mobile Devices and don’t select the box “Only when connected to Wi-Fi”

Optimization & Delivery

Select Post Engagement and leave the rest the same. Don’t modify delivery type or anything else.

Campaign # 2 Conversions

Setup your Conversions campaign the exact same way, except in this we need to identify the conversion event.

Whether it be a lead, view content, add to cart, or purchase. You need to have at least 50 event fires per event window (we’ll get to it) to optimize for the event. So start optimizing for the event that you have 50 fires on. Usually, the view content event is the best to start with. At this point, you should have your Facebook pixel setup on your site.

Optimization & Delivery

Remember how we discussed the conversion window? Well, this is when it comes into effect. There are 2 types that we use. 7 Day or 1 Day click. These represent the time Facebook attributes a conversion to the conversion event. Since you are starting, select the 7-day window to maximize the number of opportunities per event.

Directly from Facebook:

-When deciding on a conversion window, keep in mind:
-Your product’s purchase cycle
-Your ad set needs about 50 conversions per week for our delivery system to learn who it’s best to show your ads to, and more conversions are better.
-Since you are starting out select a 7-day window because that increases the likelihood you will actually be successful with your advertising.

Wow, interesting! Keenly following.

Your Ad

Now that you have your Campaign and Ad Set setup, it’s time to set up the ad. For your conversion campaign, you have the opportunity to test multiple ads in a single ad. In other words, Facebook will automatically shuffle your headline, body and image/video to determine the winner.

But, let’s not complicate it since we are already testing the audiences and the offer. Let’s just make 3 variations of the same ad.

Head over to the mega menu and click on page posts.

Once there you will need to create a new post. Create a VIDEO and PHOTO post with the exact same ad copy. Now there are lots of different ad styles. There are images, link click, carousel, photo, video and status ads. We will be using video and photo in this demonstration.

Always remember to put a link at the bottom of the post so your users can actually click on the offer. Select a stock image and repeat for the video. Only use this post for an ad in both cases.

Once you’re done, create the post and copy the ID to a notebook.

Now head back over to the Ads manager and edit the ads. Click on Use Existing Post and input the post ID that you are using.

That’s it. Repeat the steps for the remaining ads. Try 2 images and a video or 2 videos and an image. Keep the copy the same. You can optimize that later. Now click on Publish and wait for approval. Your ads should be approved within 24 hours.

You can ask questions now so that I will answer before I share advance Facebook ad for e-commerce.

Wonderful Topic Sir. I Am Following. Keep It Up Sir.

restore8:
Wonderful Topic Sir. I Am Following. Keep It Up Sir.

Thanks for your words of encouragement.

Cc Lalasticlala

Ucheosefoh:
You can ask questions now so that I will answer before I share an advance Facebook ad for e-commerce.

Like I promised earlier here is the advance Facebook marketing strategy for E-commerce.
In this strategy, I will teach you how to run your ad for your E-commerce in order to make a profit and minimise loss.

How to do Facebook ads when there is no data in your pixel (assuming you don't have emails or any other data point to create initial audiences). I figured out many novices may appreciate this and maybe other more experienced ones can spark ideas. So.. here it is:

Essentially when you don't have any data on your pixel (from visitors, content views (CV), add-to-carts (ATC), and purchases) you have to create that data.

You have to tell Facebook, I want you to look for people that do "X" (x = Clicks, Engages, Converts, etc) Conversions can be anything inside the steps a customer takes until purchase (Click -> View Content -> ATC -> Purchase [ and a few subcategories in between]; however, Facebook needs to know "How does this person look like?". So if you have nobody doing this thing, Facebook will NOT know.

SO... what to do in order to create that data you don't have yet.

1) Create a campaign with the objective "Link Clicks". (why? because you don't have any data to use "conversion objective"
a) Create different ad-sets within this campaign, where you experiment with a different copy (captions/text) and creatives (pictures/videos). Of course, you try your best with cold targeting (this means interest/behaviour based audiences) You try different audiences as well. It comes down to testing. You try different ads to lower the CPC (Cost per click). Your goal is to hit under 10 cents per click. This means you have a high CTR (Click Through Rate) and therefore, you are finding something that is working in terms of audience + copy + creative.

2) All the people clicking on your ad will go into your website and interact with it. The first step in the funnel is View Content (VC). So you wait until your ads manager says that over 200 people have viewed your content. (You can see this in the events manager).

3) Once you have that information on your Pixel, you can create a custom audience from people viewing content. You then create an LLA (Look-a-Like Audience) from that custom audience.

4) Now you have data to tell Facebook you want to use a conversion campaign. You create 1 campaign with this objective using your LLA of Content views. and 1 campaign in Link Clicks using Content views (why? because CV is still pretty biased and you should keep nourishing your pixel with "cheaper" data [Link Clicks is less effective but cheaper])

5) You wait until you get 50 Add-to-Carts (ATC) within 7 days OR 200 total. (You create an LLA for people who added to cart)

6) If you get 50 ATCs within 7 days, you create a new conversion campaign, but this time you tell Facebook "I want people who are likely to ATC",

7) You wait until you get 200 purchases or 50 within 7 days and create an LLA of people who purchased.

� If you have 50 purchases within 7 days, you create a new conversion campaign telling Facebook "I want people who are likely to Purchase". Because NOW Facebook has enough data 　

On every step. You do tests with copy and creative. You see the Costs per result after 1-3 days and it'll be pretty obvious which ones to kill and which ones to add more budget.

If an ad is generating purchases, add budget until you see that the cost per result starts increasing (meaning that you are reaching a point where you are delivering beyond the demand of your budget [This is not necessarily bad, just a performance indicator to keep in mind])

and of course.. retarget all your ATCs and Upsell/nourish your purchasers. Re-targeting is a whole different beast so I'll leave that for later.

Hope this helps everyone.

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Develop The Right Paid Traffic Mindset.
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Will share more case studies from the digital marketing gurus/experts.

I will start with my own case study

How I Got Banned Trying To Promote A CBD Product And How I Finally Got The Ad Approved

=================================
You may be making the same mistake or about to make the same mistake.
==================================

My case story

I set up my traffic campaign sending traffic to my sales page, after writing a supposedly good sales copy I presumed.
I published the ad, a few minutes later I received that unwanted message from Facebook.

My ad was not approved, the reason why? My creative contains some words that are against their advertising policy.
My ad account also flagged off.

Over to my second ad account, I had to edit the sales copy and remove the image I downloaded from google, this time around I used the product image.

Ad published, I was feeling like I have finally gotten it right this time around.

In a few hours later I received the same ad disapproval message.

I appealed against the disapproval and got logged out of the Facebook account.
I had to upload my National ID card and they reopened the account 72 hours later.

That Facebook account was my second Facebook account with similar information with my main Facebook.

On my third attempt, I removed the product image using a Facebook stock image and I edited the sales copy before publishing.

Disapproved again the third time and this time around my ad manager were flagged off, after my appeal I received a message from Facebook that the ban was final.

I became desperate and started looking for a solution which I got some from wonderful and amazing members of the foreign Facebook Marketing Groups where I shared my problem.

I reevaluated my sales page and discovered that “disclaimer and privacy policy page were not there.

(I wrote both and gave the contents to my web developer to add to the sales page)

So I went back to my main Facebook account with a new strategy.

The new strategy was using content marketing and storytelling presell article to promote the product.

(Two ads leading to different landing pages on one ad set and one campaign)

Instead of sending traffic to my sales page I am sending the traffic to two landing pages that have the blog posts that contain the pre-sell articles.

The presell articles were to warm up the cold audience and to evade Facebook monitoring eyes.

I set up the campaign again using different sales copies and landing pages which will direct my audience to the sales page.
Finally, the ad was approved.

================================== Lessons I learn from my mistakes
==================================

1: Facebook don’t like health products
(especially CBD product).

2: Your sales copy should not discriminate against any group, race, gender etc.

3: Using downloaded images from Google is a bad idea, the images are copyrighted.

You can use website like Pixabay for copyright free images or Facebook stock images if you don’t have your product copyright free images.

4: The product, Facebook hate my product.
(CBD OIL)

5: My sales page contains the name and information about my product that Facebook hate.

================================ Extra Tips
==================================

Instead of sending traffic to your sales page why not send the traffic to your presell article(s)
Or send traffic to your messenger chatbot that will automatically direct the audience to your landing page.

With these tips, you can evade and bypass Facebook strict ad review process while running a health product marketing campaign.
I hope this help?

If you have questions don’t hesitate to ask.

thanks for the info.

Lol, i am an expert in facebook ads and trust me this guy knows what he is saying. Tell them about retargeting and list building because that's where the money actually is. Anyway nice one sir.

gbemiga1:
thanks for the info.

I'm happy you find the information valuable.
Keep your eyes for more.

Mariomadiba:
Lol, i am an expert in facebook ads and trust me this guy knows what he is saying. Tell them about retargeting and list building because that's where the money actually is. Anyway nice one sir.

That will be my next content.
Thanks for your commendation.

List building and retargeting
The most effective ways to build a list and retarget your audience.

In digital marketing list building is the best thing any marketer can do.
When you have your list you have control over your business and the more targeted the list you have the more money you make.
There are many ways to build a list
!: Email subscribers
2: Facebook group (My favourite)
3: Chatbot subscribers
4: WhatsApp and Telegram subscribers

How to build a list

1: Content marketing and Case studies
The best way is to provide valuable contents like this or case studies for free
It helps you to build credibility and authority in your niche
This method works in other people’s group, forums, your Facebook profile and blog posts.

2: Lead Magnet
Most marketers use this method when they run an ad offering a gift like an Ebook, Software, Video tutorial and a Webinar using a chatbot, Facebook group and a landing page to deliver the gift and capture the lead.
You may wonder why the free gift?
The truth is that the audience is cold.

What is a cold audience?
Cold audience in my own term are people who came across your content but has not trust your knowledge enough to contact you or buy from you so you need to broadcast valuable contents to warm them up.
What makes you think someone will contact you or buy your course when you are a total stranger?
It doesn’t make any sense because they haven’t read your contents, haven’t watch your video and haven’t seen the past results that can make them trust you and want to buy from you.

3: Facebook group list building
Many marketing uses a Facebook ad to get people into their group where they conduct live webinars every day to warm them up for their services, course/mentorship program and digital products.

Some use the organic way of sharing their group invite link to the people that interacted to their posts on other people’s Facebook groups, email broadcast and their Facebook profile.

Importance of building a list
A marketer without a list is like a tenant, your landlord (Mark Zuckerberg, Larry Page etc) can wake up one day and decide to evict you from your house (Facebook and Google) and you will be left with nothing.
A list makes you a landlord who can take in tenants (market to your audience) anytime you want.
With a list, you can provide more values, upsell to them anytime and any day.

Retarget: What is retargeting?
Retargeting is a means of remarketing to your cold audience, warm audience and upsell to your previous buyers.
You can target your audience based on their behaviour in your funnel.

For an effective retargeting you need to have a Facebook pixel installed on your site and email autoresponder like MailChimp, Getresponse etc
Using a pixel you need to target your customers where they last performed an action,
Some will view content and will not go further, some will add to cart but to the reason best known to them, they did not complete the transaction.

While some will purchase from you and will drop their email address when completing the purchase.
With the email, you will send them information about the goods they ordered and they will track it through the email.
With their email you can retarget them by upselling or cross-selling, what I mean is that anybody who brought a shoe from you will be interested in pieces of jewellery, clothes and other fashions items.

Retargeting with pixel: you will have to create a custom audience of those who view your content, those who add to cart and those who purchase from you.
Then create a lookalike audience of those custom audiences telling Facebook to search for a similar audience in Nigeria or any country of your choice.

You will have to create another traffic campaign with better offer like more discount.
While you create a conversion campaign for those who add to cart and another conversion campaign for those who purchase.
Target 1%, 2%, 3%, 4%, 5%, 6%, 7%, 8%, 9%, and 10% lookalike audiences.
Another way of retargeting is video views.

You can create a custom audience of 50%, 75% and 95% of video views and create a conversion campaign to retarget them.
Conversion campaign is a marketing objective on Facebook solely for purchase (buying your products)
Without retargeting you are losing a lot of money and it can make you over 5% ROAS (Return on ad spend)
Another form of retargeting is always present in front of your customers.
Most people don’t buy something the first time they see it so they need to always see your product before they will take action.

That’s all for now

I hope you learn something from this?

Following OP. Great work!

I would have some questions later. Thanks

sleit:
Following OP. Great work!

I would have some questions later. Thanks

Thanks for your acknowledgement.
Words like this ginger my swagger.

13 Headlines To Increase Conversions

1) Direct Statement Headlines: The shocking truth about FB Ads

2) Question Headlines: What would you do if you had the money?

3) Testimonial Headlines: "Clickfunnels is a huge part of my busienss, I couldn't do my job without it"

4) How to headlines: how to sell more faster

5) Indirect Headlines: Opportunity is waiting inside.

6) guarantee headline: double your clients in 30 days or I'll pay you $500

7) frustration headline: Tired of those cheap, amateur marketing courses? now you can have access to the a free training that will put the paid ones to shame.

Benefit: 50 slowpoke-proof ways to make money on the internet

9) Reason why: 3 reasons why you choose apple products over androids

10) Case study headline: the amazing story of a dumb boy who made a smart mistake (really proud of this headline I just made up on the spot

11)News headline: Inside funnel secrets that have been kept hidden... until now

12) If ... Than Headline: If you're rreally serious about growing plump tomomatos, Here's how to grow the perfect tomato every time or your money back

13) number headline: 8 Steps to success. What to do... and when to do it. 42-page guide FREE when you subscribe.

Headlines will forever be one of your strongest advantages in a dog-eat-dog world hostile to your empire..

And if you don't know now you know....

As always, make bundles with funnels!

You can join my Facebook group where I conduct like live video tutorials (webinars)
https://www./372232446771680/