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3 Things Nobody Tells You About Digital Marketing by akeentech(m): 2:02pm On Feb 27, 2019 |
From being a mere blip on our radars, the World Wide Web has come to be an indispensable part of our daily lives. At a time when parents and children alike have access to complex devices that offer all of humankind’s knowledge within the palm of our hands, the Internet has truly revolutionized the way we live. Of the several aspects of our lives that have been (positively and negatively) affected because of the internet, one that has really witnessed path breaking innovations is business. As the popularity of the internet soared, people not only found ways to monetize this platform but to use it as a supplement source of fresh customers for their existing businesses. As a result, we can see more businesses claiming their space in the online world. However, there are still a significant number of businesses that are yet to start working towards building an online presence. Being a relatively new platform for several business owners, there are a few myths and apprehensions that surround digital marketing. Let us address the most common ones of them and find out what they don’t tell you about digital marketing: 1) Digital marketing will not drive overnight results Ethical digital marketing practices, the ones that drive long-term results, take time to show effect. Successful digital marketing has two aspects: Increasing the visibility of your brand Turning potential users into customers In order to make the second step possible, it is important to ensure visibility. The same can be achieved through a number of means like search engines, social media, and email marketing. Visibility, however, depends majorly on your domain authority and social media presence. Higher domain authority results in better search engine performance, which is the primary source of traffic for several websites. However, both domain authority and a significant social media presence take time to build, unless you have access to a virtually endless marketing budget. 2) Digital marketing is not just one thing Digital marketing is a spectrum of several strategies that a business may employ in order to drive visibility and conversions. While many people only think of it as SEO (search engine optimisation) or social media marketing, there are several other aspects like conversion rate optimisation, backlink building, email marketing, banner ads, among many others. In fact, if we only talk about SEO, even this one strategy has several moving parts that make it possible for a website to rank in the search engine result pages (SERPs). Google, the biggest search engine on the planet, judges website on 200 different metrics to decide their position in their SERPs. Similarly, even for social media, there are numerous platforms that are part of our lives, each serving a different set of audience. It is natural that any business would only be present on those networks where their target audience is present. With different marketing tactics being used for different platforms and audiences, even social media marketing becomes an extremely complex affair. 3) Successful digital marketing is possible without driving large amounts of traffic to your website Great digital marketing performance concentrates on conversions, the real metric that matters to business owners. While driving traffic is surely a great contributor in said conversions, for a business that offers a product/service, it should not be the point of focus. Instead, businesses should focus on driving relevant traffic on their websites and convert them into paying customers. Bottom line, in terms of traffic, great digital marketing tactics concentrate on quality instead of quantity. Conclusion Digital marketing is fast gaining popularity and is leaving traditional mediums behind. If you have not already started working towards building a digital presence for your business. It would be a smart decision to start now and gain an edge over your competition. Remember to keep in mind the above things that nobody would tell you when you start your journey. Source: https://www.akeentech.com/3-things-nobody-tells-you-about-digital-marketing/ 5 Likes 2 Shares |
Re: 3 Things Nobody Tells You About Digital Marketing by beautyhd: 10:48am On Feb 28, 2019 |
Ok |
Re: 3 Things Nobody Tells You About Digital Marketing by Lerio(m): 10:49am On Feb 28, 2019 |
Cool |
Re: 3 Things Nobody Tells You About Digital Marketing by don4real18(m): 10:51am On Feb 28, 2019 |
Well, these are the basic things people should know |
Re: 3 Things Nobody Tells You About Digital Marketing by ItrendNaija(m): 10:56am On Feb 28, 2019 |
Nicely put. |
Re: 3 Things Nobody Tells You About Digital Marketing by Prodigytal: 10:57am On Feb 28, 2019 |
Nice |
Re: 3 Things Nobody Tells You About Digital Marketing by faithfull18(f): 11:05am On Feb 28, 2019 |
True, don't expect success overnight. 1 Like |
Re: 3 Things Nobody Tells You About Digital Marketing by viktog(m): 11:07am On Feb 28, 2019 |
Re: 3 Things Nobody Tells You About Digital Marketing by lanre316: 11:19am On Feb 28, 2019 |
akeentech: SUGGESTION ON YOUR WEBSITE Those annoying pop-ups asking for email address is a big turn off for me when I'm visiting a website for the first time. I'm sure there are millions like me. I didn't spend up to one minute on your site before hitting the back button. At least give some minutes for us read the post very well before bombarding us with those annoying pop-ups. This is just a constructive criticism from someone who wishes better for your website. Peace. 5 Likes 1 Share |
Re: 3 Things Nobody Tells You About Digital Marketing by Lazyreporta(m): 11:36am On Feb 28, 2019 |
![]() Nice However, learning digital marketing is a must for everyone. Learn it the smart ways with us It's all about knowing where your clients/customers are. Do you know where they are? So you must learn internet marketing today, and begin to close deals. Our formal thread on it here : https://www.nairaland.com/5039485/why-must-learn-digital-marketing |
Re: 3 Things Nobody Tells You About Digital Marketing by wizkidblogger(f): 11:49am On Feb 28, 2019 |
If I drive large amount of relevant traffic, won't I get more conversion? ![]() ![]() |
Re: 3 Things Nobody Tells You About Digital Marketing by gift01: 12:04pm On Feb 28, 2019 |
You forgot to tell us it consumes data |
Re: 3 Things Nobody Tells You About Digital Marketing by xfactordv: 12:07pm On Feb 28, 2019 |
would really love to learn copywriting 1 Like |
Re: 3 Things Nobody Tells You About Digital Marketing by FunctionX(m): 12:29pm On Feb 28, 2019 |
check my signature and topics to learn digital marketing and SEO optimization |
Re: 3 Things Nobody Tells You About Digital Marketing by Ucheosefoh(m): 12:38pm On Feb 28, 2019 |
Digital marketing is a lucrative skill to learn because it gives you the opportunity to work with different clients in different industries and also manage your own business effectively. Why paid huge money to learn Facebook ad when you can learn it free on this thread. https://www.nairaland.com/5050048/facebook-ads-beginners-free-guide Come and learn you can ask questions on anything and I will answer you and nurture you till you become a pro. |
Re: 3 Things Nobody Tells You About Digital Marketing by osismog(m): 1:40pm On Feb 28, 2019 |
nice piece of information |
Re: 3 Things Nobody Tells You About Digital Marketing by OneKinGuy(m): 2:28pm On Feb 28, 2019 |
wizkidblogger:traffic is one thing. Converting is one thing also, Having tons of traffic in your site without good conversation method wont earn you a penny. Targeting is the way. |
Re: 3 Things Nobody Tells You About Digital Marketing by Saltoflife: 3:18pm On Feb 28, 2019 |
My token.
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Re: 3 Things Nobody Tells You About Digital Marketing by wizkidblogger(f): 4:24pm On Feb 28, 2019 |
OneKinGuy: read carefully word by word. How will you get conversion without traffic? You will just set up your funnel, relax and expect conversions to rush you abi without traffic? If you get good conversion from 1k visits, won't you get more conversions if you strive to get 99k visits? It's a simple logic. |
Re: 3 Things Nobody Tells You About Digital Marketing by Xzbit91: 7:07pm On Feb 28, 2019 |
xfactordv:https://www.enchantingmarketing.com/copyblogger/ https://www.copyblogger.com/subscribe/ |
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