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Brand Identity (logo) Design For Afrimeric Food Supply / PROFESSIONAL LOGO & BRAND IDENTITY DESIGNS / Professional Brand Identity/Logo Designs (2) (3) (4)
Branding, Identity & Logo Design Explained by erad(m): 4:25pm On Jun 26, 2019 |
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this. What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. To explain this in more detail, let’s start at the top – the brand. What is branding? Branding is certainly not a light topic – whole publications & hundreds of books have been written on the topic, however to put it in a nutshell you could describe a ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience. On that note, it should also be stated that a designer cannot “make” a brand – only the audience can do this. A designer forms the foundation of the brand. Many people believe a brand only consists of a few elements – some colours, some fonts, a logo, a slogan and maybe some music added in too. In reality, it is much more complicated than that. You might say that a brand is a ‘corporate image’. The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole. It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. It is not purely some colours, some typefaces, a logo and a slogan. As an example, let’s look at the well known IT company, Apple. Apple as a company, projects a humanistic corporate culture and a strong corporate ethic, one which is characterised by volunteerism, support of good causes & involvement in the community. These values of the business are evident throughout everything they do, from their innovative products and advertising, right through to their customer service. Apple is an emotionally humanist brand that really connects with people – when people buy or use their products or services; they feel part of the brand, like a tribe even. It is this emotional connection that creates their brand – not purely their products and a bite sized logo. For a more thorough understanding of branding, in simple terms, I recommend Wally Olin’s: The Brand Handbook which I quote is “an essential, easy-reference guide to brilliant branding”. What is identity design? One major role in the ‘brand’ or ‘corporate image’ of a company is its identity. In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved colour palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognisable. The identity or ‘image’ of a company is made up of many visual devices: ** A Logo (The symbol of the entire identity & brand) ** Stationery (Letterhead + business card + envelopes, etc.) ** Marketing Collateral (Flyers, brochures, books, websites, etc.) ** Products & Packaging (Products sold and the packaging in which they come in) ** Apparel Design (Tangible clothing items that are worn by employees) ** Signage (Interior & exterior design) ** Messages & Actions (Messages conveyed via indirect or direct modes of communication) ** Other Communication (Audio, smell, touch, etc.) ** Anything visual that represents the business. All of these things make up an identity and should support the brand as a whole. The logo however, is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the avatar and symbol of the business as a whole. What is a logo? To understand what a logo is, we must first understand what it is for. A logo is for… identification. A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like. To illustrate this concept, think of logos like people. We prefer to be called by our names – James, Dorothy, John – rather than by the confusing and forgettable description of ourselves such as “the guy who always wears pink and has blonde hair”. In this same way, a logo should not literally describe what the business does but rather, identify the business in a way that is recognisable and memorable. It is also important to note that only after a logo becomes familiar, does it function the way it is intended to do much alike how we much must learn people’s names to identify them. The logo identifies a business or product in its simplest form. Summary: Brand - The perceived emotional corporate image as a whole. Identity - The visual aspects that form part of the overall brand. Logo - Identifies a business in its simplest form via the use of a mark or icon. How would you summarise brand, identity and logo design? Comments and thoughts are welcome, as always. Source: https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ If your business has no logo yet, or even if it’s got one but needs changes or improvements, visit...[/b] https://www.nairaland.com/5076709/nairaland-portfolio-logo-designers-2019 18 Likes 5 Shares |
Re: Branding, Identity & Logo Design Explained by Tifesingz: 8:26pm On Jul 04, 2019 |
FTC!!! You know why I'm happy? I made FTC on reasonable and educative post, not Regina Daniels or BB9ja nonsense. Bless me with likes abeg. 63 Likes 1 Share |
Re: Branding, Identity & Logo Design Explained by Doglove91: 8:26pm On Jul 04, 2019 |
And so how will the explanation help us get the bag 4 Likes 1 Share |
Re: Branding, Identity & Logo Design Explained by Digital101: 8:27pm On Jul 04, 2019 |
I need to create a Logo for Buhari as the worst president ever. 8 Likes 2 Shares |
Re: Branding, Identity & Logo Design Explained by Babycherry(f): 8:27pm On Jul 04, 2019 |
Fp |
Re: Branding, Identity & Logo Design Explained by SoftP(m): 8:28pm On Jul 04, 2019 |
Talking of logo, Here are 3 most inefficacious logo we have here in Gulf of Guinea, One is useless, the others are both ruthless and lifeless &All nightmares. If u know, u know 11 Likes 1 Share
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Re: Branding, Identity & Logo Design Explained by sholay2011(m): 8:28pm On Jul 04, 2019 |
I became more confused after the OP's post. 11 Likes |
Re: Branding, Identity & Logo Design Explained by lonelydora: 8:29pm On Jul 04, 2019 |
Educative 2 Likes |
Re: Branding, Identity & Logo Design Explained by Maxtro: 8:29pm On Jul 04, 2019 |
Dope 1 Like |
Re: Branding, Identity & Logo Design Explained by Uchenaija: 8:30pm On Jul 04, 2019 |
Branding is the sweetest of them all Do you want to brand yourself like a Senator? Check my signature |
Re: Branding, Identity & Logo Design Explained by Lordjb: 8:33pm On Jul 04, 2019 |
Nice one |
Re: Branding, Identity & Logo Design Explained by adebayo3449(m): 8:34pm On Jul 04, 2019 |
Nice |
Re: Branding, Identity & Logo Design Explained by vgodwino12(m): 8:35pm On Jul 04, 2019 |
This is a beautiful write up, if more of topics and write ups like this can be promoted, I think it will be great. Very educating 1 Like |
Re: Branding, Identity & Logo Design Explained by tmanis(m): 8:36pm On Jul 04, 2019 |
I design oooooo, patronize me.. You can check out my portfolio here in nl |
Re: Branding, Identity & Logo Design Explained by Wisedove(m): 8:36pm On Jul 04, 2019 |
Re: Branding, Identity & Logo Design Explained by Wisedove(m): 8:37pm On Jul 04, 2019 |
Very informative 1 Like |
Re: Branding, Identity & Logo Design Explained by tmanis(m): 8:38pm On Jul 04, 2019 |
I design oooooo Logos Flyers Posters Social media images Sticker Music art Infographics.... , patronize me.. You can check out my portfolio here in nl https://www.nairaland.com/5174699/von-graphics-design-portfolio Thank you |
Re: Branding, Identity & Logo Design Explained by Nobody: 8:40pm On Jul 04, 2019 |
The more you read more confused you become |
Re: Branding, Identity & Logo Design Explained by calculator123(m): 8:41pm On Jul 04, 2019 |
Quite educative.
If post like this Graces FP, Nairaland will return to it glory days. |
Re: Branding, Identity & Logo Design Explained by 1stbest(m): 8:41pm On Jul 04, 2019 |
so you mean, the apple icon in apple computer is not a logo but Branding? |
Re: Branding, Identity & Logo Design Explained by 9jayes: 8:43pm On Jul 04, 2019 |
Very educative. See my signature for your funds |
Re: Branding, Identity & Logo Design Explained by Bhenehdikt(m): 8:45pm On Jul 04, 2019 |
1. Branding
2. Brand Identity
3. Logo |
Re: Branding, Identity & Logo Design Explained by ijmbadmission(m): 8:46pm On Jul 04, 2019 |
Nice thread! Very educative |
Re: Branding, Identity & Logo Design Explained by naijapeepz(m): 8:50pm On Jul 04, 2019 |
Nice one |
Re: Branding, Identity & Logo Design Explained by Tobex888: 8:51pm On Jul 04, 2019 |
Informative |
Re: Branding, Identity & Logo Design Explained by Jh0wsef(m): 8:56pm On Jul 04, 2019 |
Yes, perfect thread! Good evening y'all, I make simple but classy logos at affordable rates Feel free to check my signature
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Re: Branding, Identity & Logo Design Explained by helinues: 8:57pm On Jul 04, 2019 |
Main field..... Nice info |
Re: Branding, Identity & Logo Design Explained by mariobobby(m): 9:03pm On Jul 04, 2019 |
Get your professional logo design for 1k only...whats app 07032164422 1 Like 1 Share
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