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Nairaland Forum / Science/Technology / Webmasters / Research Shows You Will Lose MORE Money off Your Website If You Don’t Do This! (895 Views)
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Research Shows You Will Lose MORE Money off Your Website If You Don’t Do This! by WordpressPhysco: 12:40pm On Jul 05, 2019 |
You need a fast website or blog. Here is why? Of course, website performance optimization, the focal point of technologically superior website designs is the primary factor dictating success for modern online businesses. After all, unimpressive website performance kills a businesses’ bottom line when the torture of waiting for slow Web pages to load frustrates visitors into seeking alternatives – impatience is a digital virtue! Can you notice why Nairaland is very fast? Two of the quick factors is that their homepage is 90% texted, @#2. They are using CDN tool. As of the last time of checking it, the speed was less than a second. See image below. [img]https://crackclapextensionhome.files./2019/07/nairaland_front.png[/img] The only issue with Nairaland's is their Static components. For example, Yahoo! uses yimg.com, YouTube uses ytimg.com and so on. ![]() Let's come back home. [img]https://crackclapextensionhome.files./2019/07/image-2.jpg[/img] Slow? How Slow should your Website or Blog be? Anything slower than the blink of an eye – 400 milliseconds. Engineers at Google have discovered that the barely perceptible page load time 0.4 seconds is long enough to cause users to search less. The technology has come a long way in improving internet experience. The over-crowded cyberworld of the 1990s was often labeled as the World Wide Wait, but innovations in communication and networking technologies have revolutionized the way digital information is transmitted across the internet. [img]https://crackclapextensionhome.files./2019/07/money.jpg[/img] The next generation of online businesses have all the resources they need to deliver content instantaneously, but to leverage and complement these resources, businesses need speed-optimized websites that deliver the best user experience. Microsoft speed specialist and computer scientist Harry Shum believes 0.25 seconds of difference in page load time – faster or slower – is the magic number dictating competitive advantages for online businesses, (Kinsta). Why you need to act fast However, abandoning a website due to slow page speed is not always the quickest path to access the desired information on the web. An average user would spend several extra minutes browsing fast-responding but irrelevant websites, instead of waiting a few more seconds for sluggish relevant websites to respond. And considering the sea of resources on the web, users eventually find the required information on some website or the other. But the eventual losers are online businesses unable to reach their online customers fast enough, despite hosting the exact information and services being sought. Strange enough, visitors would rather spend excessive time browsing for the information elsewhere than waiting a few seconds for the right website to load. The experience is similar to the Houston airport incident from a few years back that led to a clever solution. Passengers at the airport had to take a 1-minute walk to the baggage claim and waited there for 7 minutes to receive their bags. The customer relations center was ultimately inundated with complaints about the slow service. So the airport executives came up with a cunning solution to “resolve’ the issue. They moved the arrival gates far away and routed the luggage to the outermost carousel. [img]https://crackclapextensionhome.files./2019/07/money-speed.jpg[/img] Passengers now had to take a 6-minute walk to the baggage claim area where they received their luggage within 2 minutes. The result? Zero complaints. Absolutely no passenger left unsatisfied – except with some tired legs. Similarly, elevators contain mirrors so the passengers keep busy in styling themselves and not thinking about the time spent traveling. This passenger behavior is analogous to that of website visitors in the cyber world. And the same general principle applies for online businesses as well: It is the objective length of wait that defines the experience of waiting. Now, online businesses can play with human psychology like the Houston airport executives and speed up evolution, but with virtually no specific formula to make website response times bearable for every individual visitor out there. Or they can actually reduce the objective length of wait in delivering the requested content to their online visitors with a fast responding website – whichever is possible when the website is designed to deliver instantaneous response and high quality, seamless user experience. This guide will focus on the latter practice, and will actually help you maximize the potential of your online business by optimizing website performance and thereby enhancing customer satisfaction, retention, and loyalty. How to Speed your WordPress Website or Blog You need to first of all test the speed of your website. What to do. Go to https://gtmetrix.com/, enter your website URL and wait for it to load/scanning. If the result is 3.9+, you need to do something about it. I mean, you need to speed it up. Common Causes of Speed Slack\Where you want to work on #3. Enable Gzip Compression What is gzip compression? When a user hits your website a call is made to your server to deliver the requested files. The bigger these files are the longer it's going to take for them to get to your browser and appear on the screen. Gzip compresses your webpages and style sheets before sending them over to the browser. This drastically reduces transfer time since the files are much smaller. In terms of cost versus benefit, gzip compression should be near the top of your page speed optimizations if you don't have it setup already. How does it work? Gzip is actually a fairly simple idea that is extremely powerful when put to good use. Gzip locates similar strings within a text file and replaces those strings temporarily to make the overall file size smaller. The reason gzip works so well in a web environment is because CSS files and HTML files use a lot of repeated text and have loads of whitespace. Since gzip compresses common strings, this can reduce the size of pages and style sheets by up to 70%! Gzip has to be enabled on your webserver which is relatively straight forward. When a browser visits a webserver it checks to see if the server has gzip enabled and requests the webpage. If it's enabled it receives the gzip file which is significantly smaller and if it isn't, it still receives the page, only the uncompressed version which is much larger. What to do? For Apache Wordpress System You will need to add the following lines in your C-panel at .htaccess. Note: not config. ![]() <IfModule mod_deflate.c> # Compress HTML, CSS, JavaScript, Text, XML and fonts AddOutputFilterByType DEFLATE application/javascript AddOutputFilterByType DEFLATE application/rss+xml AddOutputFilterByType DEFLATE application/vnd.ms-fontobject AddOutputFilterByType DEFLATE application/x-font AddOutputFilterByType DEFLATE application/x-font-opentype AddOutputFilterByType DEFLATE application/x-font-otf AddOutputFilterByType DEFLATE application/x-font-truetype AddOutputFilterByType DEFLATE application/x-font-ttf AddOutputFilterByType DEFLATE application/x-javascript AddOutputFilterByType DEFLATE application/xhtml+xml AddOutputFilterByType DEFLATE application/xml AddOutputFilterByType DEFLATE font/opentype AddOutputFilterByType DEFLATE font/otf AddOutputFilterByType DEFLATE font/ttf AddOutputFilterByType DEFLATE image/svg+xml AddOutputFilterByType DEFLATE image/x-icon AddOutputFilterByType DEFLATE text/css AddOutputFilterByType DEFLATE text/html AddOutputFilterByType DEFLATE text/javascript AddOutputFilterByType DEFLATE text/plain AddOutputFilterByType DEFLATE text/xml # Remove browser bugs (only needed for really old browsers) BrowserMatch ^Mozilla/4 gzip-only-text/html BrowserMatch ^Mozilla/4\.0[678] no-gzip BrowserMatch \bMSIE !no-gzip !gzip-only-text/html Header append Vary User-Agent </IfModule> #1. Compress Your Images You can login to your website, use a tool like WP Smush and Compress them. Since it is free, you will be able to do it 50 per time. Alternatively, you want to use jpg as images and also use a tool like TinyPng TO COMPRESS Your images. #2. Clunking Plugins Perhaps there are plugins you are not using, just as I did, you can delete it and keep your website free with lesser load time. Note: Contact your webmaster to do it for you so you don’t mess with your website. For me, Below are the websites I have worked on (two were yesterday evening - appr 3+ hours (2 for each based on how complex they were). (The websites loading times were bad than what you are seeing, it didn’t occur to me to make a screenshot first. One of them was 7 seconds+ and so on, no worries though) [img]https://crackclapextensionhome.files./2019/07/crackclap-former.png[/img] (this was before I remember to take a screenshot, was worse than this) [img]https://crackclapextensionhome.files./2019/07/crackclap-reduced.png[/img] (after working on it) Want same result? Why not. Free: as a way of helping Nairalanders. ![]() I will optimize your website for free for you. The first 10 persons will get it done. For those that do not receive high traffic in the evening, I will do it this evening and for those that have it through, from 12am – 3am will be okay to work on your site. Time frame: under 2.5 hours if less strained, under 5 hours is strained, and under 24 hours if over strained. Hope that makes sense, Good luck and make more money. ![]() We can communicate on WhatsApp. Just leave your phone number here if you are comfortable OR Send me an email (so I can scan your website) – bizdynamicx@gmail.com More Examples attached 1 Like 1 Share
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Re: Research Shows You Will Lose MORE Money off Your Website If You Don’t Do This! by Isuachrist: 12:51pm On Jul 05, 2019 |
Thank you for the tutorial. You are right about the gzip, it's so important. Reducing image quality is important as well. Thanks. Thanks once again. |
Re: Research Shows You Will Lose MORE Money off Your Website If You Don’t Do This! by michaelo2(m): 2:40pm On Jul 05, 2019 |
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Re: Research Shows You Will Lose MORE Money off Your Website If You Don’t Do This! by Afroresorts: 7:02pm On Jul 05, 2019 |
08033888058 |
Re: Research Shows You Will Lose MORE Money off Your Website If You Don’t Do This! by Isuachrist: 8:51pm On Jul 05, 2019 |
Check your PM |
Re: Research Shows You Will Lose MORE Money off Your Website If You Don’t Do This! by Medblog(m): 6:59am On Jul 07, 2019 |
WordpressPhysco:Here is my number 07030133437 |
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