nihelimitretep:

Omo Olofa mo'jo
Omo olalomi
Omo ab'isu jooko
Ijaakaji katakiti l'oro ofa....

My head af swell tan
...

geektrovert:
Aside.

@Jarus and other economists in the house. Something that has been bothering my mind.

In the current market conditions of Nigeria nowadays, is it better to play in the premium segment or mass market?

I mean, some brands play premium (their earnings model is based on higher brand value and higher GM - gross margin e.g Cocacola, Pampers), while others play to the volume (lower GM, but higher volume e.g. indomie, molfix, Bigi Cola)

What's your take on this guys? (Sorry I'm putting it on this thread)

You are referring to the profit maximisation or cost minimisation objective for the firm.

Remember, in a monopolistic competition, the firm can only influence either price or quantity and not both.

What many firms are trying to achieve right now is cost minimisation, in this scenario (mass market)

Here is the reason; purchasing power is still low amongst the vast populace and don't forget, those goods you mentioned up there are consumers goods not luxury goods where the few rich pay top premium.

I remember sometime ago, NDIC published a report saying that about less than a 1,000 Nigerian's have the largest share in Bank deposits (current and savings).

Hypothetically speaking, if I sell coca cola at N100, and the ratio of the rich to the middle class is 1 to 10, it would be easier to sell a packet of coca cola to 10 persons at N100 each to sum N1000 than to convince 1 man to buy a packet, and even if I persuade him, the multiplier effect may not be achieved.

For this reason, the law of Demand would not hold here (the lower the price the higher the quantity demanded) because the rich class loves to buy the goods no one is buying and the goods/products you listed up there don't strike as a luxury good/product. Therefore, the mass market strategy, would be the best to achieve.

To cite a practical example, Pepsi was once sold for N120, the masses withdrew, they had to bring it back to a N100 even with more quantity. Coke on the other hand couldn't cope, so they had to reduce the quantity to keep up with the same price. They both seek the same objective but now, capital is speaking, and I believe 7up Co. has d edge over NBC.

The Economy eventually decides which is the best method to adopt.

Firstgentleman1:


I will be in Offa. A Christian. Am I welcomed?

Stop please.......He invited Muslims. Why beg to be a part of a party that is not related to you.

I believe in unity and integration of people. You can always hang out with him sometime but let's understand the thin line here. A muslim will not beg to attend an Easter gathering. Stop acting dependent.

That aside,
Let's focus on matters the thread is all about

Hi
Please I saw this thread with 667 pages. What have you all been discussing?

Dbowline:
Hi
Please I saw this thread with 667 pages. What have you all been discussing?

About the new Dangote refinery that will kick off next week.

Ksslib:

Spot on. The thread is a goldmine. So many things to learn from.

Thank you. Always found the typical novel-ish type of writing boring for me. I tend to lean more towards the creative side of things where one can freestyle in any direction the spirit flows, without worrying about the technicalities and placement of an Oxford comma.

**************************
Erm.. I just realized it would be totally foolish to have the audience of such a diverse, high-achieving group and not shoot my shot. My helper could be anywhere.

Pls I'm a 400level Production Engineering student in need of IT placement. I'm passionate and hardworking. I'm a firm believer that anything can be achieved. My drive is not limited by the boundaries of physical contraints.

My drive for excellence in whatever I do can be likened to Thanos' determination in #Avengers - Infinity war# to assemble all the 6 infinity stones together irrespective of where each was. I cannot promise you a 7-page resume, but I'm a critical thinker and my affinity for problem solving will be refreshing to any organization or body. I will learn German in 2 days if that's what it comes to.

I dabble with creative writing and mobile photography when I'm bored, this clearly means I am an easily inspired individual. Important of all, it means I have a keen eye for tiny, important details that can easily go unnoticed.

Having been a two-time silver and one-time Engineering Dean's cup gold medalist, I understand the importance and value of team-work and being a team player. I am humble, willing to learn, and always open to new ideas.

The universe is always in a state of increasing chaos and entropy, so I understand that sometimes things will not go as planned. I understand this -- this is why I can still remain calm and perform well under pressure. I once held my urine for 4hours(due to lack of a safe & clean restroom close-by) and went to check my result. Even though I had an F in a 3-unit Mechanics of Machines course, my boxers remained dry.

I have good communication skill. As much as i cannot promise to be an encyclopedia of all knowledge, I am well-rounded and can comfortably hold my own. We could effortlessly discuss some things currently happening in the country, flash-back to the circumstances surrounding the last general elections if that's what you want, and smoothly transition to why Jon snow stabbed Deanerys Targaryen.

Lastly, I have a propensity to leave things better than I met them. The same will apply here even if I get a placement in a shrine.

Thank you

***************************

Dear helper, if you are here, pls locate me.

This is the most intriguing cover letter anybody can send to an organization. Please, leave it like this and apply for a job and a smart CEO or HR Manager will tap you immediately.

So @Darado works with DPR Port-Harcourt office..... interesting....

Errrr... @Darado why you wan cross over though?

saxha:




You never see anything. Lol.

This sounds like one of my Oga at work. "You never see anything"

geektrovert:
Aside.

@Jarus and other economists in the house. Something that has been bothering my mind.

In the current market conditions of Nigeria nowadays, is it better to play in the premium segment or mass market?

I mean, some brands play premium (their earnings model is based on higher brand value and higher GM - gross margin e.g Cocacola, Pampers), while others play to the volume (lower GM, but higher volume e.g. indomie, molfix, Bigi Cola)

What's your take on this guys? (Sorry I'm putting it on this thread)

It is important to first establish that you have the capacity to compete in the premium segment because that space is inhabited by more established brands with sizable R & D budgets, high brand visibility and more capacity to absorb shocks. Inability to do that would drown the visibility of your product in that segment.

That said, considering the recent inflation which midwifed the birth and rise of several cheaper alternative products (especially FMCG's), I opine it would be a safer bet to start in the mass market if you're not already an established brand with significant market share, and then gradually introduce premium lines/variations of your product to secure those higher margins as you progressively establish brand presence. Indomie did the same by introducing their premium "Relish" line of noodles while maintaining the classic versions for the lower market spectrum.

If you're already an established brand however, it could be quite rewarding to take the plunge into the premium segment provided strategic marketing is involved and all T's are crossed. My 2 cents.

Dbowline:
Hi
Please I saw this thread with 667 pages. What have you all been discussing?

kindly refer to the content of those pages. #LAZYYOUTH#

Gianluigizona:
So @Darado works with DPR Port-Harcourt office..... interesting....

Errrr... @Darado why you wan cross over though?

master i am tired of south south. I have been there since 2010. My wife/kids want us back to abuja and interact with family. I dey fly east-west road frequently regardless of the security challenge. Especially ilele-ph axis. Mek i come nnpc towers relax abeg. Shey i try since 2010?
I never tell u say na DPR!

Don't play premium if u are a new player in the market. Unless u are into fashion. To get a demand baseline, u have to cut price to increase supply. U can outrightly keep Increasing the price from time to time.

People need to taste Ur brand and see quality, so striking with u won't be a problem.

geektrovert:
Aside.

@Jarus and other economists in the house. Something that has been bothering my mind.

In the current market conditions of Nigeria nowadays, is it better to play in the premium segment or mass market?

I mean, some brands play premium (their earnings model is based on higher brand value and higher GM - gross margin e.g Cocacola, Pampers), while others play to the volume (lower GM, but higher volume e.g. indomie, molfix, Bigi Cola)

What's your take on this guys? (Sorry I'm putting it on this thread)

darado:
master i am tired of south south. I have been there since 2010. My wife/kids want us back to abuja and interact with family. I dey fly east-west road frequently regardless of the security challenge. Especially ilele-ph axis. Mek i come nnpc towers relax abeg. Shey i try since 2010?
I never tell u say na DPR!

How do you find it so easy to lie so early in the morning? Is that what you were taught in your mosque /Church?

You're too desperate to comfort alertees that your ridiculous stories are even becoming a source of more worry and making ABT seem more real than it is. Please learn to control your emotions and respect the thread. Thank you.

vicelreturns:


Are u related to tonyebacanista?

No sir.

Greatken007:
About the new Dangote refinery that will kick off next week.

Chigboboss:


How do you find it so easy to lie so early in the morning? Is that what you were taught in your mosque /Church?

You're too desperate to comfort alertees that your ridiculous stories are even becoming a source of more worry and making ABT seem more real than it is. Please learn to control your emotions and respect the thread. Thank you.

Comfort who kwanu?

My brother when APL drop that's when any party will need comforting.. Una adamant for this group oh walahi.

Please inside alertees and non alertness as it is now nobody dey carry first like this. Before the end of August the surprise package will land, i just hope e reach my side dasall..

Chigboboss:


How do you find it so easy to lie so early in the morning? Is that what you were taught in your mosque /Church?

You're too desperate to comfort alertees that your ridiculous stories are even becoming a source of more worry and making ABT seem more real than it is. Please learn to control your emotions and respect the thread. Thank you.

I suppose u are a non alertee. Guy better relax ur nerves and focus on the main thing. No correlation btw tfare and alert.

Secondly if u check my post history, I wonder y pple get so angry or bitter that someone is telling an alleged lie.

If @darado is telling lies, it doesn't affect u in any way. It won't stop ur APL. He will only be deceiving himself.

Its too early in the morning to just be attacking pples comment because of ur insecurities.

Good day Mosgoon. Also need the LOMS materials. Kindly send to geraldnonye@gmail.com. Thank you. God bless.

mosgoon:
lol. You are the NNPC reception. Welcoming successful candidates to NNPC haha

darado:
master i am tired of south south. I have been there since 2010. My wife/kids want us back to abuja and interact with family. I dey fly east-west road frequently regardless of the security challenge. Especially ilele-ph axis. Mek i come nnpc towers relax abeg. Shey i try since 2010?
I never tell u say na DPR!

You can transfer to Abuja zonal office. Anyways your choice.... n again DPR and NNPC are the only parastatals under the Ministry of Petroleum and both have offices in Ph.... unless you lied, bruv you dey DPR.

Everybody is entitled to his opinion. If they lie fine. If na true fine. It's left for you to believe.

sparog:
Local man from Ekiti state is still expecting alert

Same here my brother, which local government are you from? I’m from Ikere Ekiti

PARASTATALS OF THE MINISTRY

Nigeria National Petroluem Corporation

Department of Petroleum Resources

Petroleum Training Institute

Petroleum Technology Development Fund

Petroleum Equalisation Fund (Management) Board

Nigeria Nuclear Regulatory Authority

Petroleum Product Price Regulatory Agency

Nigerian Content Development Management Board....
Don't lie again ooo....

Gianluigizona:


You can transfer to Abuja zonal office. Anyways your choice.... n again DPR and NNPC are the only parastatals under the Ministry of Petroleum and both have offices in Ph.... unless you lied, bruv you dey DPR.

This is d spirit baba

Mock their stupidity to quietness...

Teaser4:
yes you're right bro...I dey d meeting too. I enjoy the tea wey dem give us during the meeting sha...

U dey there too?

That meeting badt gan oh...

Mitocyan:


Ok you were the guy that wore grey suit and red tie behind that fair man during the meeting shay?

Oh lawd!

saxha:



You're the one that gave the first speaker last handshake after the meeting was adjourned?











Sebi, we all want to be "mad" this night.....

Promotion exam ni

olaidefat:

What are you doing here?

Harbkol234:


Same here my brother, which local government are you from? I’m from Ikere Ekiti

I'm from Ilupeju in Oye local govt

I'm surprised he didn't know this already.

So many ppl with no joy on this thread. Who doesn't know that NNPC holds south south meetings with crude uptakers where they give regular updates on recruitments?

Even the one they hold in the South West with refined undertakers, I just opted not to attend cos WWE is not really my thing.

Up north sha, there'll be another meeting with sidetakers on Thursday, interested participants should check NNPC website for entrance requirements.

darado:
sorry bro the meeting wasnt recruitment related ooooo. It was a meeting on crude uptakers. I used the medium to acquire more info.

Na his love for Nigeria make am write English that we can understand, otherwise how would we be anle to comprehend his diction when we have not lived inside -1°C weather?

Awon eya Frodd

CSmooth:
Reach not rich...

Why stress ur instinct when his profile is all over nairaland/the internet?

olasunky15:


Don't know why, but my instinct tells me you re from Offa. I was right.

Btw, I am a Muslim. Not really from Offa. But oyun. A stone throw from Offa. From Former Kwara South senator's hometown.

Am I qualified, it's been little long I visited Kwara. Based in Lagos.