Josh56744:


You studied EE in Unilag and graduated in 2016.
You got PTDF scholarship last year to study In University of Liverpool and you are from Kwara. I can still go on...You should have let that slide

Don't get me angry, I will send your FB Username here, so people can see the real face behind your stupid/gullible posts. I thought the foreign exposure would have made you wiser but the -ve °C, freezes your brain ( I don't insult please)

Last warning, Behave yourself!
Shalom

Swargu:


Thank God you are sorry please delete that post and take it to the appropriate section, which kind boring talk you wan start now?

HIBEETECH2018:
Wetin be your problem.Na only you dey abroad for your house. I think your UNILAG suppose show for your body. UNILAG guys are always smart. Come and beat me.

CsRockefeller:


You are referring to the profit maximisation or cost minimisation objective for the firm.

Remember, in a monopolistic competition, the firm can only influence either price or quantity and not both.

What many firms are trying to achieve right now is cost minimisation, in this scenario (mass market)

Here is the reason; purchasing power is still low amongst the vast populace and don't forget, those goods you mentioned up there are consumers goods not luxury goods where the few rich pay top premium.

I remember sometime ago, NDIC published a report saying that about less than a 1,000 Nigerian's have the largest share in Bank deposits (current and savings).

Hypothetically speaking, if I sell coca cola at N100, and the ratio of the rich to the middle class is 1 to 10, it would be easier to sell a packet of coca cola to 10 persons at N100 each to sum N1000 than to convince 1 man to buy a packet, and even if I persuade him, the multiplier effect may not be achieved.

For this reason, the law of Demand would not hold here (the lower the price the higher the quantity demanded) because the rich class loves to buy the goods no one is buying and the goods/products you listed up there don't strike as a luxury good/product. Therefore, the mass market strategy, would be the best to achieve.

To cite a practical example, Pepsi was once sold for N120, the masses withdrew, they had to bring it back to a N100 even with more quantity. Coke on the other hand couldn't cope, so they had to reduce the quantity to keep up with the same price. They both seek the same objective but now, capital is speaking, and I believe 7up Co. has d edge over NBC.

The Economy eventually decides which is the best method to adopt.

Stop please.......He invited Muslims. Why beg to be a part of a party that is not related to you.

I believe in unity and integration of people. You can always hang out with him sometime but let's understand the thin line here. A muslim will not beg to attend an Easter gathering. Stop acting dependent.

That aside,
Let's focus on matters the thread is all about

michaelmahone:
Good day Mosgoon. Also need the LOMS materials. Kindly send to geraldnonye@gmail.com. Thank you. God bless.

HIBEETECH2018:
Everybody is entitled to his opinion. If they lie fine. If na true fine. It's left for you to believe.

michaelmahone:
Good day Mosgoon. Also need the LOMS materials. Kindly send to geraldnonye@gmail.com. Thank you. God bless.

CsRockefeller:


You are referring to the profit maximisation or cost minimisation objective for the firm.

Remember, in a monopolistic competition, the firm can only influence either price or quantity and not both.

What many firms are trying to achieve right now is cost minimisation, in this scenario (mass market)

Here is the reason; purchasing power is still low amongst the vast populace and don't forget, those goods you mentioned up there are consumers goods not luxury goods where the few rich pay top premium.

I remember sometime ago, NDIC published a report saying that about less than a 1,000 Nigerian's have the largest share in Bank deposits (current and savings).

Hypothetically speaking, if I sell coca cola at N100, and the ratio of the rich to the middle class is 1 to 10, it would be easier to sell a packet of coca cola to 10 persons at N100 each to sum N1000 than to convince 1 man to buy a packet, and even if I persuade him, the multiplier effect may not be achieved.

For this reason, the law of Demand would not hold here (the lower the price the higher the quantity demanded) because the rich class loves to buy the goods no one is buying and the goods/products you listed up there don't strike as a luxury good/product. Therefore, the mass market strategy, would be the best to achieve.

To cite a practical example, Pepsi was once sold for N120, the masses withdrew, they had to bring it back to a N100 even with more quantity. Coke on the other hand couldn't cope, so they had to reduce the quantity to keep up with the same price. They both seek the same objective but now, capital is speaking, and I believe 7up Co. has d edge over NBC.

The Economy eventually decides which is the best method to adopt.

BMedia:


It is important to first establish that you have the capacity to compete in the premium segment because that space is inhabited by more established brands with sizable R & D budgets, high brand visibility and more capacity to absorb shocks. Inability to do that would drown the visibility of your product in that segment.

That said, considering the recent inflation which midwifed the birth and rise of several cheaper alternative products (especially FMCG's), I opine it would be a safer bet to start in the mass market if you're not already an established brand with significant market share, and then gradually introduce premium lines/variations of your product to secure those higher margins as you progressively establish brand presence. Indomie did the same by introducing their premium "Relish" line of noodles while maintaining the classic versions for the lower market spectrum.

If you're already an established brand however, it could be quite rewarding to take the plunge into the premium segment provided strategic marketing is involved and all T's are crossed. My 2 cents.

apalemighty:
Don't play premium if u are a new player in the market. Unless u are into fashion. To get a demand baseline, u have to cut price to increase supply. U can outrightly keep Increasing the price from time to time.

People need to taste Ur brand and see quality, so striking with u won't be a problem.

geektrovert:


Wow. Great exposition!

So it is valid to assert that consumer goods and luxury goods don't play by the same rules. Also, because purchasing power is at an all-time low, it will be wise to sell via quantity rather than brand (perceived higher quality)...hmmm

I just see what many firms are doing, having a consumer line and also a premium line. So they have parallel branding, parallel advertising, and two different strategy. Like another poster mentioned.. indomie brand and their new relish brand.

Why I even started wondering..I just realised bigi cola has taken significant market share from Cocacola.. yet almost everyone accept that Cocacola tastes better than Bigi Cola. Thanks for the response!

Chigboboss:


How do you find it so easy to lie so early in the morning? Is that what you were taught in your mosque /Church?

You're too desperate to comfort alertees that your ridiculous stories are even becoming a source of more worry and making ABT seem more real than it is. Please learn to control your emotions and respect the thread. Thank you.

Swargu:


Comfort who kwanu?

My brother when APL drop that's when any party will need comforting.. Una adamant for this group oh walahi.

Please inside alertees and non alertness as it is now nobody dey carry first like this. Before the end of August the surprise package will land, i just hope e reach my side dasall..

Gianluigizona:


You can transfer to Abuja zonal office. Anyways your choice.... n again DPR and NNPC are the only parastatals under the Ministry of Petroleum and both have offices in Ph.... unless you lied, bruv you dey DPR.

Kevlala:


I suppose u are a non alertee. Guy better relax ur nerves and focus on the main thing. No correlation btw tfare and alert.

Secondly if u check my post history, I wonder y pple get so angry or bitter that someone is telling an alleged lie.

If @darado is telling lies, it doesn't affect u in any way. It won't stop ur APL. He will only be deceiving himself.

Its too early in the morning to just be attacking pples comment because of ur insecurities.

Gianluigizona:


You can transfer to Abuja zonal office. Anyways your choice.... n again DPR and NNPC are the only parastatals under the Ministry of Petroleum and both have offices in Ph.... unless you lied, bruv you dey DPR.

Beeam:
I'm surprised he didn't know this already.

So many ppl with no joy on this thread. Who doesn't know that NNPC holds south south meetings with crude uptakers where they give regular updates on recruitments?

Even the one they hold in the South West with refined undertakers, I just opted not to attend cos WWE is not really my thing.

Up north sha, there'll be another meeting with sidetakers on Thursday, interested participants should check NNPC website for entrance requirements.

Mitocyan:
It is almost 9am on 6th August and I'm yet to get notification of any sort from NNPC. Please, what is going on?

darado:

Accept or reject it, no any correlation between tp and APL. We had a meeting with nnpc today in our office (located in the south south). Authoratively, nothing relates tp and apl. I am currently in ss4 an due for promotion to ss3 by Dec 2019. As Jarus said, CBA has been on President Buhari's table for approval. To tell u more, three states have not met the required number of the slots and most if not all the candidates from those states were paid tp.
U can continue to believe ur theories sha.

Mitocyan:
It is almost 9am on 6th August and I'm yet to get notification of any sort from NNPC. Please, what is going on?

Saimeritus:

Don't believe any shit that comes on this nairaland. GMD was in a conference in Lagos yesterday. When did he have the time to approve the list if it is ready as some claim? Go on with your normal activities, it will come whenever it is going to come.

geektrovert:
Aside.

@Jarus and other economists in the house. Something that has been bothering my mind.

In the current market conditions of Nigeria nowadays, is it better to play in the premium segment or mass market?

I mean, some brands play premium (their earnings model is based on higher brand value and higher GM - gross margin e.g Cocacola, Pampers), while others play to the volume (lower GM, but higher volume e.g. indomie, molfix, Bigi Cola)

What's your take on this guys? (Sorry I'm putting it on this thread)