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Nairaland Forum / Nairaland / General / Business / Wilson’s Juice: Seyi And Seun Abolaji Left The US For Juice Business In Nigeria (2404 Views)
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Wilson’s Juice: Seyi And Seun Abolaji Left The US For Juice Business In Nigeria by Infinityk: 6:35am On Aug 14, 2019 |
So many people go for the American dream, but the founders of Wilson’s Juice are of a different opinion. They believe that the Nigerian dream is alive, strong and valid. In their words to CNN, ‘In Nigeria, you can have a Naira and a dream’. The Wilson’s Juice Company was created in 2010 with a starting capital of just ₦2000 ($10) by 2 brothers, Seyi and Seun Abolaji. This company has since turned to a very lucrative business for the brothers… Their story started from the usual comparison of present times to experience/information you had at childhood. In their case, Seyi and Seun had been told when they were young that everything in Nigeria is natural. To their dismay, such wasn’t the case when they returned to Nigeria. They found out that many of the branded drinks sold in Nigeria were made from concentrates and not the natural or fresh fruits they had imagined it will be like. Seyi and Seun Abolaji (founders of Wilson’s Juice) Refusing to settle for less, the brothers took it upon themselves to start producing fresh and natural fruit juice. Seyi Abolaji, soon to be one of the co-founders of Wilson’s juice, went to a local market in the Western part of Nigeria, in Ogun State called Otta Market. There, he bought a bag of oranges and a plastic hand juicer. His first sales point was the Covenant University where he sold orange juice and smoothies. Subsequently the business transitioned into lemonade production when he came across lemons on one of his market runs. This is reminiscent of the popular saying, “When life gives you lemons make lemonades”. The Abolaji brothers sure did and are reaping great benefits now. They are now based in Lagos and making millions from implementing the idea they had. The little idea has grown to accommodate several production workers and distributors across the country. Seun Abolaji handles the company’s creative aspect of the company such as labeling, branding and so much more. The Wilson’s Juice has since drawn lots of attention from far and wide. They have had their product mentioned on the likes of CNN, Forbes, NTA, CCTV Africa etc. The company now produces two different flavours of lemonades, the Old Fashioned Lemonade and Pink Lemonade. https://bellafricana.com/wilsons-juice-lemon-dream-come-life/ 1 Like 3 Shares |
Re: Wilson’s Juice: Seyi And Seun Abolaji Left The US For Juice Business In Nigeria by Infinityk: 6:38am On Aug 14, 2019 |
Seyi and seun abolaji who came back from USA to start up the fruit juice industry 2 Likes 1 Share
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Re: Wilson’s Juice: Seyi And Seun Abolaji Left The US For Juice Business In Nigeria by VoltageDivida(m): 6:39am On Aug 14, 2019 |
Nice |
Re: Wilson’s Juice: Seyi And Seun Abolaji Left The US For Juice Business In Nigeria by Infinityk: 6:40am On Aug 14, 2019 |
The products of their company,Wilson co juice 1 Like 1 Share
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Re: Wilson’s Juice: Seyi And Seun Abolaji Left The US For Juice Business In Nigeria by izzou(m): 6:41am On Aug 14, 2019 |
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Re: Wilson’s Juice: Seyi And Seun Abolaji Left The US For Juice Business In Nigeria by peteruuu(m): 6:49am On Aug 14, 2019 |
Whoa. They will make it. I'll like to partner with them.. 1 Like |
Re: Wilson’s Juice: Seyi And Seun Abolaji Left The US For Juice Business In Nigeria by Kingpee2(m): 6:50am On Aug 14, 2019 |
Brave move but risky. 1 Like |
Re: Wilson’s Juice: Seyi And Seun Abolaji Left The US For Juice Business In Nigeria by Ahmed0336(m): 6:53am On Aug 14, 2019 |
That's lovely of them. At least they will employ 10-50 Nigerians which is Good and help improve local content. 2 Likes |
Re: Wilson’s Juice: Seyi And Seun Abolaji Left The US For Juice Business In Nigeria by Flyingngel(m): 7:03am On Aug 14, 2019 |
Good development. But why is it that anybody that start a business in Nigeria and grow it to a certain level alway start either with nothing or with 1000 to 2000naira? |
Re: Wilson’s Juice: Seyi And Seun Abolaji Left The US For Juice Business In Nigeria by nrexzy: 7:08am On Aug 14, 2019 |
An idea
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Re: Wilson’s Juice: Seyi And Seun Abolaji Left The US For Juice Business In Nigeria by Commentor: 7:10am On Aug 14, 2019 |
Flyingngel: Because it isn't money that makes money but ideas that do. 2 Likes |
Re: Wilson’s Juice: Seyi And Seun Abolaji Left The US For Juice Business In Nigeria by Marcofranz(m): 7:15am On Aug 14, 2019 |
It's a rubbish drink . 1 Like |
Re: Wilson’s Juice: Seyi And Seun Abolaji Left The US For Juice Business In Nigeria by Flyingngel(m): 7:15am On Aug 14, 2019 |
Commentor post: Because it isn't money that makes money but ideas that do. Agreed but there are many business that you need atleast 30 to 40percent of capital to start. |
Re: Wilson’s Juice: Seyi And Seun Abolaji Left The US For Juice Business In Nigeria by Commentor: 7:17am On Aug 14, 2019 |
Flyingngel: When you have the idea the money would come of you are true to the purpose. |
Re: Wilson’s Juice: Seyi And Seun Abolaji Left The US For Juice Business In Nigeria by uboma(m): 7:23am On Aug 14, 2019 |
Why is Airpeace Airline serving juice produced in Ghana in their local flights? 2 Likes |
Re: Wilson’s Juice: Seyi And Seun Abolaji Left The US For Juice Business In Nigeria by drips8(m): 7:49am On Aug 14, 2019 |
Nigeria has always had a big market for different companies They made lemonades from the lemons life gave to them 2 Likes 1 Share |
Re: Wilson’s Juice: Seyi And Seun Abolaji Left The US For Juice Business In Nigeria by Kendumazy(m): 9:34am On Aug 14, 2019 |
Nice one |
Re: Wilson’s Juice: Seyi And Seun Abolaji Left The US For Juice Business In Nigeria by Infinityk: 10:25am On Aug 14, 2019 |
K |
Re: Wilson’s Juice: Seyi And Seun Abolaji Left The US For Juice Business In Nigeria by edoman2016: 7:15am On Sep 02, 2019 |
Marcofranz:Have you tasted the drink? Does it taste nice or bad? I am curious to know why you think it's a rubbish drink. 1 Like |
Re: Wilson’s Juice: Seyi And Seun Abolaji Left The US For Juice Business In Nigeria by Marcofranz(m): 11:13am On Sep 07, 2019 |
edoman2016:yes I have, got it at shoppers . It doesn't taste nice at all. |
Re: Wilson’s Juice: Seyi And Seun Abolaji Left The US For Juice Business In Nigeria by edoman2016: 11:58am On Sep 07, 2019 |
Marcofranz:It's because it's a lemonade. Lemon taste sour. |
Re: Wilson’s Juice: Seyi And Seun Abolaji Left The US For Juice Business In Nigeria by spyglaxx: 2:07pm On Sep 07, 2019 |
Citric acid, water, sweetex, and fine bottle. Enjoy |
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