For 9 years, South Africa has been blowing Nigeria – Africa’s largest economy – out of the water as the country with the most valuable brand in the continent. But things have changed as the West African country has taken over in 2019, per findings from the 2019 Nation Brands report by U.K-based Brand Finance.

The 2018 edition of the report valued South African brands at USD 207 Bn ahead of Nigeria’s USD 203 Bn. As S.A’s nation brand diminished by 7 percent the past year, that of Nigeria grew by 6 percent. Dwelling on the difference of just a few billion dollars, the report did warn that South Africa risked being Africa’s most valued brand following years of mismanagement.

David Haigh, CEO of Brand Finance, said while South Africa remained the gateway to Africa for close to a decade, it faced an uphill battle.

“As South Africa struggles to recover from the turmoil of the Zuma years, its nation brand is also in danger of being overtaken by Nigeria, making it one to watch for years ahead,” Haigh wrote in the foreword of the 2018 report.

Last year, South Africa was the world’s 49th most valuable national brand, while Nigeria was the 50th. This year, Nigeria leaps 10 places and comes six places before South Africa, securing the 40th place on the ranking. Africa’s former most valuable national brand now occupies the 47th place on the report.

Egypt, up from the 54th position in last year, now sits in 49th position, making it the third most valuable nation brand in Africa. As fourth in line Algeria sits at 56th, thought it occupied the 58th position in the previous report. Morocco and Kenya were ranked at 64th and 66th respectively.

On why S.A has been relegated by Nigeria, Jeremy Sampson, Managing Director of Brand Finance Africa, cited in an e-mail to WeeTracker, the results of corruption from the decade-long Zuma administration.

“The unraveling of the Guptas, the implications of corruption, the criminality, and looting of billions are only now coming to the surface. But some way to go for Eskom – pulling the whole country down due to the ineptness of government. It is so sad that when most emerging countries are growing at 5 percent, the RSA is consistently under 1 percent . The ANC does have a lot to answer for,” Jeremy explained.

https://weetracker.com/2019/12/10/nigeria-valuable-brand-africa/

https://npress.tv/nigeria-unseats-south-africa-as-most-valuable-brand-in-africa

Mynd44, Lalasticlala

i hear cries
carry go major general

In a nutshell, Africa has no valuable brand at all

Sad news for potor jews.

They will soon start crying uncontrollably.

Illiterate Buharists don't know how to read and comprehend ...No matter what you Buharists do Major General Buhari will go down in history bas the worst Leader Nigeria will ever have

I love my major General. Ipob if you do anyhow you go see anyhow.
Children of hate don't like good news.this is their crying time

God bless Nigeria. Pls don't compare us to South Africa again they are going down we are going up.

If you condemn Major General Muhammadu Buhari for being a dictator, you should not find it difficult to praise him whenever you hear good news that come up as a result of his policy and good governance. Our Brothers 4rm d other side go stay away from this thread

CaptainMeks:


Nigeria stands at 40th most valuable brand in the world out of 211 countries and number 1 in Africa yet you say Africa has no valuable brand at all? What do you people smoke?

Leave her jare it's one their traits, abi u no sabi dem?

this is a cooked up story,,,thus development is not in consonance with reality,,,, maybe Nigeria bribed themselves in...
major Gen buhari is a failure,and we have all seen it

Dikegodspower:
this is a cooked up story,,,thus development is not in consonance with reality,,,, maybe Nigeria bribed themselves in...
major Gen buhari is a failure,and we have all seen it

If it's about herdsmen or Islamisation , definitely it would not be a cooked up story? Pathetic wailing children

Family, pls I desperately need a job. I possess a diploma in Theology and another in TV Journalism. I play the piano and sing handsomely. And I am very good at camera operations. I am a prolific writer and fluent reader. I can be a very good radio/tv presenter or newspaper feature writer. Couldnt continue with my degree (at NTA TV College) for lack of funds. Im tired of menial jobs. I reside in Jos. Pls is there someone who will show me some love and offer me a job. Brokage don pepper me wella.

AUDIO MOST VALUABLE BRAND


What makes us most valuable

Poor power supply?

Poor maintainance culture?

Corruption?

Bad and greedy leadership?

Nepotism?

Kidnapping?

Herdsmen attacks ?

etc

AUDIO MOST VALUABLE BRAND

Ladyhippolyta88:
In a nutshell, Africa has no valuable brand at all

read, they won't.

Shior.

south Africa went down not because Nigeria grew up