BMW has unveiled a new logo, as part of an update to its brand identity.

The new, flat version of the familiar roundel is one of the “first steps” of the updated identity, according to the company. It was revealed with the images of the BMW Concept i4 vehicle and represents a “look ahead” at the i4, which has a planned production date of 2021.

Jens Thiemer, senior vice president of customer and brand at BMW, says: “BMW is becoming a relationship brand.

The new logo and brand design symbolise the brand’s significance and relevance for mobility and driving pleasure in the future.”

The rebrand was designed together with Munich-based studio BECC Agency.

The previous logo’s black ring has been replaced with a transparent one, which aims to “radiate more openness and clarity”, Thiemer says.

“We want to use this new transparent version to invite our customers, more than ever, to become part of the world of BMW,” he adds.

The company is seemingly hoping to expand the “world of BMW”. Thiemer says that the new brand design is “geared to the challenges and opportunities of digitalisation for brands”.

The transparent, two-dimensional has more “graphic flexibility” than the previous logo (which was designed in 1997). That is important when considering “touchpoints in communication” both “online and offline”.

A transparent logo is certainly more applicable across digital applications. It is also in keeping with another German car company, Volkswagen (VW), who last year revealed a two-dimensional design in preparation for an “electric future”. VW’s new badge means it can be illuminated on the front of vehicles and at showrooms.

SOURCE:https://brandspurng.com/2020/03/05/bmw-redesigns-its-iconic-logo-check-it-out-photos/

This is what am talking about.

Luxury redefined.

Not all this mobile coffins we trying hard to propagate in Nigeria.

God bless Bavarian Motor Works

Bros above hope you get data to reply trolls who will start attacking you now.
Cause apparently any point of view that is not parallel and uncritical causes some people to loose their heads like somebody is pursuing them. E be like say before you comment in nairaland you must take into consideration the feelings of the naija version of the LGBTQABCDEF+ community. So you don't hurt their feelings by being too blunt or is it you don't hurt their feelings by having an opinion.
That's it.

Aidejay:
Bros above hope you get data to reply trolls who will start attacking you now.
Cause apparently any point of view that is not parallel and uncritical causes some people to loose their heads like somebody is pursuing them. E be like say before you comment in nairaland you must take into consideration the feelings of the naija version of the LGBTQABCDEF+ community. So you don't hurt their feelings by being too blunt or is it you don't hurt their feelings by having an opinion.
That's it.

Funny it's you that will be attacked...
How did u senselessly connect car talk to LQBTQ? U dey OK so?

punisha:
Funny it's you that will be attacked...
How did u senselessly connect car talk to LQBTQ? U dey OK so?

yeah! Dem don come
Make una no vhex ooh! It's not my fault that the words "naija version of the LGBTQABCDEF+ community." Doesn't register in your brains as sarcasm.

Aidejay:
yeah! Dem don come
Make una no vhex ooh! It's not my fault that the words "naija version of the LGBTQABCDEF+ community." Doesn't register in your brains as sarcasm.

We know sarcasm when we see it chief...i am willing to learn if u can explain how ur twisted version of sarcasm brought in gay community talk into car talk.

punisha:
We know sarcasm when we see it chief...i am willing to learn if u can explain how ur twisted version of sarcasm brought in gay community talk into car talk.

it's me logging the LGBTQABCDEF+(some thing that is in it self non existent in the manner I put it) metaphorically with a more renowned group of people who exist on nairaland to troll.