Fashion lovers are coming up with innovative ways to stay fashionable despite the coronavirus pandemic and one of such ways is through face mask.

Recently, bra-cup face mask memes surfaced online and went viral but a Japanese company decided to make them a reality and they sold out almost instantly.

Atsumi Fashion, an apparel manufacturer in the city of Himi, Toyama Prefecture that specialises in women’s underwear garments decided that applying the same design to face masks wouldn’t be such a bad idea.

According to SoraNews24, though the lace bra face mask started out as a joke the company underestimated Japanese consumers appetite for ingenuity and sexy underwear. The prototype Atsumi Fashion originally showcased got a lot of attention online.

The company promoted the face masks by sharing a photo of model and TV personality Aya Kondo wearing a lace bra face mask. The former “Terrace House” cast member came by to visit the store, and wore the lace bra mask.

Soon after, a whole collection of bra face masks was announced.

The lace bra face masks went on sale last Saturday at 1,490 yen (US$14) and sold out minutes after it became available.

The company underestimated demand, offering only 50 units for each color available (white, pink, lime, aqua blue, black), but a new batch of lace bra masks is already in the works.

Shoppers flocked both Atsumi Fashion’s online shop, Lingerie Lab and its storefront on online marketplace Rakuten.

They also have simpler designs available, if lace isn’t your style.

Atsumi Fashion added a disclaimer on its Rakuten storefront that the product was not meant to be a replacement for surgical masks, but can be thought of as an equivalent for cloth masks.

Getting your hands on a proper medicinal face mask in Japan is pretty hard these days, but clothing companies around the country are trying to alleviate the shortage by producing reusable cloth masks.

It waits to be seen if the western world will replicate this marketing success from Asia.

Source: https://guardian.ng/life/bra-shaped-face-masks-sell-out-minutes-after-launch-in-japan/

wow.

Pretty cool...

I trust Aba tailors. This bra mask will flood the Nigeria market before the Japanese company release the second batch.
And the next thing na pant mask.
And 90% of this will be bought by men.
Las las, coronavirus go weak for Naija matter and leave us alone

Men will patronize more I presume !

Na joke ooo

Rubbish

Wow.. I think I like this.

just like psquare song.... I liiiike it

Buyers men

Masaka!! That's Japan, weird people.
Even their porn is on a different level.

Wow!!.. Now coronadryforce is real... I wan the pink one biko..

Naija babes fit join 2 together dey use am ooo.

Ningen:
Masaka!! That's Japan, weird people.
Even their porn is on a different level.

Respect to the legend himself in the porn industry. A round of applause for Masaka.

karuwan banza kawai

Gather if this made you laugh!
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I'll go for the D cup please

Another day another drama

Ashawo!

I forsee a shortage of bra in the near future.

Nice

Really thoughtful and innovative of them... Meanwhile, our Aba Tailors are making us proud too with Ankara made face masks with Governor Ben Ayade as the promoter and Brand Ambassador

People too like sex, but when you see them walking on the road, you'd think they never see breast before.

Wow, unbelievable
Meanwhile, this can help someone




https://www.nairaland.com/5814413/detect-coronavirus-phone

Forget I think say this bra go blow

Iyiataata92:
I trust Aba tailors. This bra mask will flood the Nigeria market before the Japanese company release the second batch.
And the next thing na pant mask.
And 90% of this will be bought by men.
Las las, coronavirus go weak for Naija matter and leave us alone

kikkkiki baba you kill it all.

Do we have lady testers in the shops?

Wow, this kind mask go just dey remind person of breast. Ad you know one truth, I love breast a lot.

R

I see!!

Aba boys doing looku looku at the design...