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Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by scobi17: 8:52pm On Jun 15, 2020 |
Nice one. quote author=Venzal post=90265370]WHAT IS COPYWRITING? Now, we get into the meat and potatoes of this thread. Don’t forget, the sole aim of this thread is to show you how to hone your email copywriting skill so you can start writing emails for clients and filling your bank account with moolah in the process. Now, email copywriting is a smaller branch of the big bad guy COPYWRITING. It’s like saying Benin City is a city under Edo State… You feel me? Before we swing fully into the email copywriting side of things, let’s run the rule over Copywriting in general. This is especially important for you if you are new to all of this. So… What really is copywriting? Described as Gary Halbert, legendary copywriter, as the most lucrative skill in the world… There are a thousand and one definitions out there on the internet about this topic. But here is one that succinctly describes it best: Copywriting is salesmanship in print. And I’ll flesh that out with examples in a bit. But before I do that, I’d also like to throw in my simple, dumbed-down definition: “Copywriting is the kind of writing that is done to PROVOKE readers into taking an action.” The action could be for them to click a link on an AD… It could be to get them to subscribe to an EMAIL LIST… It could also be to get them to click a link inside an email… It could equally be to get them to buy whatever it is you are selling… This kind of writing is different from writing to entertain people. Okay, let’s go back to the first definition… that is the “salesmanship in print” definition. Before the internet became a popular medium, one of the most popular ways of selling was via door-to-door campaigns. The people who engaged in this practice were called salesmen. And more often than not, they had a script they were trying to convince prospects from. With the advent of the internet, this kind of selling was relegated to the background. And now, with WORDS written on a page on the internet, anyone could reach a larger audience and make hundreds of thousands of dollars from selling their stuff. Every online business needs copywriting. And so people (copywriters) who can write words that CONVINCE people to whip out their wallets and buy whatever you are selling became hot properties. There is something called direct response copywriting (that’s your assignment for today: Google this yourself and see what it means). One of the highest direct response copywriters in the world, passed away just last month. His name was Clayton Makepeace. He used to make serious MILLIONS every year as a direct response copywriter! Now, I have to let you know that a lot of the money Mr. Makepeace earned came from something called ROYALTIES. That is, businesses pay him a pre-agreed amount for every sale the copy he wrote for them brought in. That is discounting the original fee they paid for him to initially write their package (which is usually in the six figure dollars range). Then there is Dan Kennedy – I think he is currently the #1 copywriter in the world right now that Mr. Makepeace has gone to rest. Then there is this African-American lady, Carline Anglade-Cole, who makes at least $1M a year writing for clients as a copywriter (here is her website: carlinecole.com). Then there is another guy called David Garfinkel who charges $25,000 for copywriting mentorship… and he charges businesses up to $100K to write their packages! Now, why am I giving you all of these examples? I just want to show you that putting in the work to become a great copywriter can be a very, very rewarding experience. You may be wondering, why will businesses invest all these huge sums into one person to help them just sting common words together? Well, imagine this… If I paid you $100 to write one email for me… And I send that email to my audience to sell them a $97 dollar product… If that your one email brings in 10 sales, that makes up $970, right? Now, I only paid you $100 to work your magic on my email. Have I not now made a profit of $870? That is how business owners think. And that is why if you are DARN GOOD at what you do, they are ready to ‘chuck’ thick wads into your hands so you can write words that help them make money. Now there are VARIOUS forms of copywriting out there: AD copywriting – where you write ads for business owners. Ads like FB ads, instagram ads, Google ads, banner ads etc. Email Copywriting – where you will help businesses write emails to sell their products to their EMAIL LIST. Sales Letter Copywriting – Where you will write relatively long (7 pages and above) copies that are meant to sell a product on a WEB PAGE. VSL Copywriting – VSL means Video Sales Letter. You will write video scripts for a video sales letter. And so much more. Now, you could decide to learn all these arms of copywriting in one fell swoop. But the truth is, it’s going to take time, effort, and money to fully cut your teeth as a do-it-all copywriter. So my simple advice to anyone trying to profit as a copywriter is to learn email writing first. For me, it’s like the low-hanging fruit of copywriting. Once you have a grasp of what ticks people… what emotions drive response… what people want to hear… It becomes easier for you when you start moving up the ladder into mainstream copywriting. I hope you understand this. The whole essence of this particular lesson was to give you a sweeping view of copywriting and get you into the mind of a copywriter. I don’t know if I have done a good job of it. If I have not, I hope as we continue to progress you start to gain clarity. But like I will always say, you can learn from various sources. So put your research skill into effect and start to gain clarity on what it means to become a copywriter. Alternatively, you can post your hard-nosed questions as a comment below, and I’ll do my best to do much justice to it. That’s all for now. 2 more lessons falling in today, once I have had the chance to edit them. Stay tuned. Stay blessed. /Peace, Love, & Light/ ~Victor.[/quote] 1 Like 1 Share |
Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by Millennialaku(m): 9:14pm On Jun 15, 2020 |
scobi17: |
Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by OYENIYIJK: 9:16pm On Jun 15, 2020 |
Millennialaku:I no just know why. I thought boss don drop another bomb. |
Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by graceyg(f): 9:27pm On Jun 15, 2020 |
,body dey hot o OYENIYIJK: |
Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by shotanny(f): 10:06pm On Jun 15, 2020 |
@Boss Venzal....keep up with the good works sir...God will bless you abundantly... .you guys should check out my email testing Subject: Congratulations!!...here is your download link... Hi sharon We are so excited for the taken the bold steps to sign up for this wonderful products. Here is a secret of two friends I wanna share with you….Ashley and caroline had same problems of hair growth… Just like the same problem you're facing(you're not alone). They had tried all kinds of products but didn't work that much…. Then they both heard of this wonderful product (link to the product). Ashley scoffed and refused to even make a research or try out the products, but her friend who desperately was looking for the cure to annoying stunt hair growth have it a try….. And guess what, apart from the fact that she got the cure for hair growth, she also decided to join our team to market this wonderful products (link) to everyone having that problem. GOODNEWS RIGHT!!...Well congrats once again..you can review more about the products here(link) and check out amazing testimonies. 19 Likes 2 Shares |
Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by shotanny(f): 10:14pm On Jun 15, 2020 |
@Venzal...please I would love to sign up for your masterKlass God bless you sir 1 Like |
Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by Virgo01(m): 10:29pm On Jun 15, 2020 |
shotanny:This is nice. The way to mastery from time immemorial has been practice. Of course, you can't just become a globe trotting master copywriter except you put in the hard yards (like Oga Venzal will say). What could be worse? There is nothing like mastery in copywriting. The revered guys just have higher confidence levels and maybe a few dollar churning copywriting tricks up their sleeves -nothing you can't learn. Your copy has a lot of grammatical mistakes though. Don't throw me that "grammar is not the aim for writing copy" look. "This wonderful products"? I'll just pass. Gratias. Lol...just trying to sound like a copywriter I'm so taking this whole copywriting thing serious. Digital skills are the way to go. You did well though. We'll get there. 6 Likes |
Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by tititaiwo44(f): 11:03pm On Jun 15, 2020 |
Here's what I tried crafting out tonight Subject: Starting to Walk You want to hide a secret from a man, Put it in a book. Research shows that the enlightened are the richest. People have remained poor based on their decision not to read. I hope you aren’t one? Today I offer you on a platter of gold, a multimillion dollar secret to free you from weight of poverty. When I learnt this secret, I knew I wasn’t ever going to be poor again. I lost dad and mum with no insurance and inheritance at age 5. As the youngest, it was hell trying to fend for the family of four, till my breakthrough came, the knowledge on how I can became financially free. Over the years I learnt that the rich minds are the rich! You are wondering right, this too can be your testimony. You can pay the bills, feed the family, change the wardrobe, buy your dream car and even keep some few bucks left. It’s free up there. There is always enough space in the sky for the birds to fly. And even my e book is free. Download my free book today. 25 Likes 3 Shares |
Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by Touchypro(m): 11:32pm On Jun 15, 2020 |
scobi17: Oga you are not a good student. Ahh So you wasted a whole page just to write that two words up there. 2 Likes |
Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by ChaseVibes(m): 11:35pm On Jun 15, 2020 |
So after days of lecture from Venzal and writing out Ben's newsletter daily, I decided to try out my first sample Kindly rate it over 10
39 Likes 1 Share |
Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by Millennialaku(m): 11:35pm On Jun 15, 2020 |
Touchypro:i tire o 1 Like |
Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by Amhappy(f): 12:04am On Jun 16, 2020 |
Discovered this thread today and reading up. Thanks Venzal. I,m in on upwork. 1 Like |
Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by DeejayTeeno(m): 2:38am On Jun 16, 2020 |
Following! |
Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by DeejayTeeno(m): 2:39am On Jun 16, 2020 |
Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by Cutezt(m): 3:34am On Jun 16, 2020 |
I tried upwork sometime in 2016 and was rejected, I gave up and continued life as a Video director, then sometime in November 2019, I was at a very low point in my life, finances was not coming in as much as it should, I was managing. That time was one of the times I thought so much about my life, I pondered on so many businesses I could startup with the finance I had, but then, I finally decided to try upwork again, and, I did, and was accepted instantly, before trying, I read a lot of articles on opening an upwork account, I knew the questions that were asked while opening already, so I took my time to properly write it, and just copied and pasted in their respective fields, I was glad, but that was just the beginning, upwork was not friendly for starters at all, it was difficult, I was wasting my connects applying for any and every job I see, I never got even an interview, then I went online and read about writing proposals, studied it very well, watched over 6 hours of upwork related tutorials on YouTube, watched a video editor called Jack Cole on YouTube, he is a freelancer video editor on upwork, watched so many of his tutorials and built on it, by that time, my free 20 connects were long gone already, I was not discouraged, I bought 20 connects again and again, while still studying writing a catchy proposal, until I mastered the art, I finally got a job for a monthly pay of $100 dollars making a short 2 minutes video daily, it was not the best, but i needed the reviews, so I took the job anyways, all this time, I never left my main job o, by the way, this client was the most frustrating person I have ever done business with in my life, it started well at first, he was a naval officer in Australia, I was doing well until my village people remembered me, all of a sudden, my laptop crashed, see wahala I, tried fixing, all to no avail, na there problem start, I had to be running to my friends house every day to use his pc to get the job done and send to this man, my motivation was not the pay, it was the much needed review, I was to submit a video latest by 9pm daily, 9:05pm, this man is already on my whatsapp asking where the video was, ah ah, see wahala o, for $100 dollars? Well, I endured and kept on working, I took out some money to get a manageable 4gb ram laptop that wanted to frustrate my life, for those that are into video production, you will understand how terrible it is to run premiere on a 4gb core i3 laptop, you will almost be crying, if you are not careful, you will slam the laptop on the floor, exporting a 2 minutes clip can take up to an hour, everything was just frustrating, I endured it, I had no choice, I was determined, I loved upworks premium feel, I hated fiver due to the way those Indians have littered everywhere with their terrible English while sending proposals, plus, upwork had longterm benefits, so I stuck with upwork, anyways, after the first month of working with this man, enduring everything and making sure I was on time, I told the man I was increasing my rates, he asked how much, I told him 1k dollars, the man shock, I said it just to ward him off, cos if I decide to just pull out, he may give me a bad review and that will defeat the whole purpose of my 1 month suffering, he wanted to pay 200 a month, I no gree, I run before him frustrate me, well, he tried to pay me 6h dollars for a livestream job where he wanted me to be streaming at least 20 hours of music every day to his YouTube channel (just imagine as money too much for this man o), well, I rejected, where will I get stable unlimited internet in Nigeria and also stable 24 hours light? Or is it with my small 4gb Laptop I will use to stream? Wetin I want come use edit? Well, I was sad that I left my only job, and went back to the labor market (upwork) for a new job, by the way, before I landed my first job, I spent over 1 month submitting proposals without even an interview, back to the story, after about 2 more weeks, I have almost exhausted the 100 dollars on connects again, I landed another low paying job, 30 freaking godam sports videos for 300 dollars, who does that? 1 Video can take me 4 hours to make o, anyways, they say a bird at hand is better than hundreds in the sky, I accepted the job, and completed the project, this client was far more understanding, unlike the first guy that almost made me start going on x videos to get the particular sultry (but not porn) videos he wanted me to work on. Completed the project, and got more, it was low paying and wasn't the best, but i enjoyed it cos I loved football, and editing football clips was fun for me, from there, I got another client which was moderately fair, to cut the long story short, about 3 months down the line, I had earned over 1.5k dollars, some weeks ago, I just got my JSS badge with 94%, I am in my 3rd top rated eligible week, with over 6k earnings already, I don't do jobs less than $100 dollars, the same sports videos I did for $10 each back then, I don't do for less than $200 each now, my whatsapp is filled with clients from all over the world, yesterday, I declined 2 invitation to interview, I have about 6 long term clients that I earn nothing less than 5h dollars per week from, apart from the occasional clients that comes to me every now and then to work for them, I have a constant assurance of $300 weekly from one of my hourly job, i have over 120 connects in my account untouched, cos I don't even have to submit proposals, jobs just comes, I accepted a new job yesterday, today, I got a text all the way from US asking me to work for him (referrals),i am thinking of downgrading my account to the regular upwork account cos I don't think I will be needing their connects anytime soon, so they can stop taking my 15 dollars monthly, moral of the story. Doing those jobs all those times, enduring the pressure, the constant struggle to keep up, the competition, reinvesting all my earnings into upwork at some point, my first 3 earnings went back to upwork, I didn't even withdraw, it was difficult, it was never easy, I was very discouraged, I almost gave up, but i am glad I didn't. Today, my dear 4gb ram laptop has become decoration on my desk, used sparingly to write scripts, i now own 2 8gb ram laptops, core i7, a 16gb ram core i7, and a 32gb ram core i7, all bought from upwork earnings, the rest they say is history, I am glad I took this path, don't give up, be professional, try as much as you can to please your clients, I have 3 other people working under me, I am even thinking of how to properly establish the company and employ more with upwork being my major source for clients, I have lots of good reviews to the extent that even upwork is asking me to submit my cv so they can see the possibility of dissolving me into one special freelance package wey me no even understand sef, but it has benefits according to them sha, it is well my people. Just felt to share my story to encourage you all. 80 Likes 16 Shares
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Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by Ahmedsuleiman(m): 4:18am On Jun 16, 2020 |
Cutezt: Thanks ginormously for this. It helps to revive my interest on Upwork and not to give up on it. Thanks once again and God bless your hustle, brother. 6 Likes |
Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by ImahGabi22(m): 4:33am On Jun 16, 2020 |
optimistic1234: What's the OFB approach? The meaning? And is a temporary ID card good to go on Upwork.? God bless Venzal. God bless us. I need urgent response please. |
Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by DeejayTeeno(m): 4:37am On Jun 16, 2020 |
Venzal: Please send it to me also. Thanks. 09098092258 |
Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by abiola708(m): 6:29am On Jun 16, 2020 |
Cutezt:Can I have your WhatsApp contact? And I will like you to train me on becoming a video editor like you. thanks 3 Likes 1 Share |
Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by AwesomeDuru(m): 7:01am On Jun 16, 2020 |
Virgo01:You write well boss. Kudos. 2 Likes |
Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by Virgo01(m): 7:20am On Jun 16, 2020 |
AwesomeDuru:We haven't started o. The goal is to write like Ben Settle if not better. Thanks boss. |
Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by DigitalBusiness: 7:23am On Jun 16, 2020 |
Good Morning Everyone.... Check This Out Because It Will All Your Jobs Very Much Easier... 6 Likes
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Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by shakyum: 8:00am On Jun 16, 2020 |
even if I don't have sales on upwork yet, will I still need to buy connect when I exhaust them? |
Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by AwesomeDuru(m): 8:10am On Jun 16, 2020 |
Cutezt:Your story is very inspiring. How can I reach you please? I want to learn video editing too. Thanks |
Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by TopeQs: 8:11am On Jun 16, 2020 |
good morning everyone, nice thread by our Oga, I remember back then on Fiverr, very frustrating, upwork can lift one, faster. I run an Upwork account and I lost my only means of verification.. how can I get this ID verification done. I'm done with the video verification, it's just the ID, it is a Nigerian account. shakyum: yes, you still need to buy more to send proposals. 2 Likes |
Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by shakyum: 8:18am On Jun 16, 2020 |
TopeQs: Nawao, those people own strong, person never even make any sale you come the bill am 3 Likes |
Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by Valwezzy: 8:24am On Jun 16, 2020 |
shakyum: Yeah, that's why many top freelancers won't recommend Upwork for us, the beginners. Even their service charge 20% is on the high side. The only good thing about them is that you'll see enough jobs to apply to. Hopefully, you'll get a job before you exhaust your free connects. 5 Likes 1 Share |
Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by Ahmedsuleiman(m): 8:27am On Jun 16, 2020 |
shakyum: Yes, you will have to buy connects to send proposals to clients. To buy more connects, go to Settings, click on Membership and connects. That is where you will get to see it. Note: You can get to see the connects option via browser like Google Chrome not through the Upwork app. 3 Likes
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Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by emperorsversion(m): 8:29am On Jun 16, 2020 |
Ahmedsuleiman:and how much or what's the estimated amount for this connects per unit please? |
Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by Graxie(f): 8:42am On Jun 16, 2020 |
Goalnaldo:please, how did you edit your name.? |
Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by Ahmedsuleiman(m): 8:44am On Jun 16, 2020 |
emperorsversion: - 10 connects for $1.50 - 20 connects for $3 - 40 connects for $6 - 60 connects for $9 - 80 connects for $12 See screenshot or mugshot below
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Re: How To Build Enviable Income As An Email Copywriter In 2020.,, by OYENIYIJK: 8:44am On Jun 16, 2020 |
cutezt thanks for your words, we do appreciate. Make we face this copywriting ooooo, as e dey talk about video edition and the way e make money ehn some people don get passion already All is well sha. We await today's lesson 9 Likes 1 Share |
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