Very profitable. Content/digital products are very profitable.

Simple analysis, they make money through digital musical platform like Spotify, Vevo Youtube, Apple Music, etc. Some of them earn $3 per 1k views on VEVO only. Imagine a single has 15m views, that's $45k on just VEVO.

They earn if you play their music for adverts, shows, etc

They make money from shows. This guy won't be earning nothing less than 4m Naira per show. Some of them do 15-20 shows in a year. For Int'l shows and wealthy people events, they earn much more.

They make money through endorsement. A 2-year endorsement from a Telco could worth 30-50m. Just show up on their adverts, nothing more.

Ease of doing business: Because they are well known, people trust them more, so they can easily products.

An average music artiste in Nigeria can easily generate 100m - 150m annually for his record label if his image is properly managed. They would have been earning much more if laws are working in Nigeria. Big supermarkets, radio stations, political rally organizers and Co suppose to be paying them for playing their music but I doubt if they do.

Gabe427:
how profitable is the music industry

This thief is here again....

Baq8:
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PremierGuy:
Why not invest half of the money in properties or gold that will appreciate in value instead in a car that will depreciate within few years.

The price of gold is at all time high at $1,975 and will surely continue to go up as the world economy is going through recession.

Poor man will always like to advice rich man....When you get your own, you can do anything with it...who cares.

I love the car!
Congrats to pato_king

vastolord4:
Na only music? Or is there blood attached to the money? Ma the same music Tony tetuila and style plus dem do? Or azadus..

who buys the music? is it not this internet era wey music are shared over flash drives etc ?

i never gat mind purchase Car of 15 to 20M Naira...................

My riding car never pass 5m naira..........

When will i gat his mind to purchase car of 20M and above.......

Naija mentality.if you never drive big car. U re a nobody

PremierGuy:
Why not invest half of the money in properties or gold that will appreciate in value instead in a car that will depreciate within few years.

The price of gold is at all time high at $1,975 and will surely continue to go up as the world economy is going through recession.

I hope in the next few years, we won't hear of a "GoFundMe" account opened for him o

okay we don hear

me going to buy my 2020 Toypta corolla.

vastolord4:
Na only music? Or is there blood attached to the money? Ma the same music Tony tetuila and style plus dem do? Or azadus..

The car fit no be him own sef, no mind dis people

Jeux:
baba,how much is a grand Of gold now, I mean fairly used

Nothing like fairly used Gold.

Gold is Gold!

it's not only 85mill, do you guys even think these celebrities are rich as they make you believe.. no dey believe nonsense.
which song he sing wey go give am 85mill just for car.

And them say make we no make money....God go purnish that mindset called poverty in Jesus name.

I tire o... We dey watch

vastolord4:
Na only music? Or is there blood attached to the money? Ma the same music Tony tetuila and style plus dem do? Or azadus..

saajus:
Very profitable. Content/digital products are very profitable.

Simple analysis, they make money through digital musical platform like Spotify, Vevo Youtube, Apple Music, etc. Some of them earn $3 per 1k views on VEVO only. Imagine a single has 15m views, that's $45k on just VEVO.

They earn if you play their music for adverts, shows, etc

They make money from shows. This guy won't be earning nothing less than 4m Naira per show. Some of them do 15-20 shows in a year. For Int'l shows and wealthy people events, they earn much more.

They make money through endorsement. A 2-year endorsement from a Telco could worth 30-50m. Just show up on their adverts, nothing more.
Ease of doing business: Because they are well known, people trust them more, so they can easily products.

An average music artiste in Nigeria can easily generate 100m - 150m annually for his record label if his image is properly managed.

oga, they dn make u believe nonsense.
in this case of patoranking, how many shows has he gone this year??
what endorsement does he have??

if patoranking can truely bought this car for 85mill, then phyno who has more and a lot of endorsement deals for dn buy Bugatti.

patoranking just did this to promote the album he just released. no too believe this guys oo.
most of them are very much average individuals in the society, just that dey are more popular

Hopebringer:


Mind you I am not poor like you, neither am I interested in advising anyone I was responding to someone's comment.

But you are too Wretched to understand so I won't bother asking you to read

Keep blabbing Oloriburuku

Oversabi financial advisor

PremierGuy:
Why not invest half of the money in properties or gold that will appreciate in value instead in a car that will depreciate within few years.

The price of gold is at all time high at $1,975 and will surely continue to go up as the world economy is going through recession.

come fesss, what makes you think he doesn't have other investments tho? Remember his money, his life too

Hopebringer:


They can show off they are in a developed country where even a talent as trivial as tooth pick castle building can make you a millionaire. It's not the same in Nigeria . Stupidity is saying I should show off as a Nigerian because my colleagues from developed countries show off too.

The countries are not the same

Grow up

Mane in Liverpool is well paid he is richer than pato ranking , manes colleagues show off , but why doesn't he or Kante show off? Because they remember where they are coming from

I'm educated the painful way

gracias

I agree with you. But the thing is that they are incapable of reasoning at this level of yours or even seeing reasons with you. Being a 'celebrity music artist or entertainer' doesn't mean they have such acumen or intelligence. Sadly, the people who hang around them are there to pick their fingers till they eat off the whole hand

Olominira:
Our society needs urgent reorientation. People, there's nothing in buying expensive gadgets, cars, cloths, etc. It's stupid. By 2022, that car would have had two versions that would render 2020 version unattractive. While spending on luxury that would be outdated soon?

Africans, Nigerians specifically need to start creating brands that would live beyond them, AcfTA is offering us opportunity so cheaply or we want the Indians, Chinese, or American brands to dominate our markets right in our eyes?

The cost of that car is enough to start our TikTok, Google, Microsoft, Wechat, etc in a low scale, or should we go back to amounts those tech companies started with? Partnership is there. There are hundreds of small companies folding up as we speak why not make contact and make a deal to divest into Nigerian markets instead of folding up?

Most of our public figures are bad examples; from politicians to artists, administrators, students etc.

MaziIgwe007:


oga, they dn make u believe nonsense.
in this case of patoranking, how many shows has he gone this year??
what endorsement does he have??

if patoranking can truely bought this car for 85mill, then phyno who has more and a lot of endorsement deals for dn buy Bugatti.

patoranking just did this to promote the album he just released. no too believe this guys oo.
most of them are very much average individuals in the society, just that dey are more popular

got ur drift, yet the guy's analysis is not far from the truth also, these guys make mad bread, plus it's easier for business to come their way based on their popularity too, If you or I and Pato seek loan from a bank now, bank will give him without stress compared to u n I, if you want to introduce a product into the market you will rather leverage on Pato popularity and connects than coming to me, just been logical tho

ArticleBeast:

Keep blabbing Oloriburuku

Oversabi financial advisor

Yet again you proved that you where born live and embrace extremely poverty so will you retire in it and your children inherit it

Bye

PremierGuy:
Why not invest half of the money in properties or gold that will appreciate in value instead in a car that will depreciate within few years.

The price of gold is at all time high at $1,975 and will surely continue to go up as the world economy is going through recession.

And you really think man that can splash 85m on a big toy doesn't have investment worth 100s of millions?..... Baba na you need this advice pass him

Gabe427:


I'm educated the painful way

gracias

You are welcome

I’m feeling it

These guys are balling

Mainwhile check my signature

Hopebringer:

Yet again you proved that you where born live and embrace extremely poverty so will you retire in it and your children inherit it

Bye

Omo ale bye 0

He won't invest now and secure his future. He's busy buying Lamborghini. Tomorrow, he will be like Majek Fashek and all those former celebrities who either died or are wallowing in misery.

That's when he will post account on social media and ask Nigerians to help him.

Wise people don't eat with their ten fingers. That's why some people are still buying things during the pandemic. Yes, he has not done many shows this year, but what about the shows he has been doing previous years. Maybe he's saving.

Who knows, maybe Phyno is spending his own money on different things. There are wrist watches costlier than Lambo. Also, popularity does not equal to what you earn. You may be famous for nothing if you have poor backroom staff. The efficiency of your management will determine what you make. Phyno may seem to have a lot of endorsement, but they might be poor bargains if he has poor management/negotiator.

You might be right that he's using it for promotion.

MaziIgwe007:


oga, they dn make u believe nonsense.
in this case of patoranking, how many shows has he gone this year??
what endorsement does he have??

if patoranking can truely bought this car for 85mill, then phyno who has more and a lot of endorsement deals for dn buy Bugatti.

patoranking just did this to promote the album he just released. no too believe this guys oo.
most of them are very much average individuals in the society, just that dey are more popular

RealEzee:
got ur drift, yet the guy's analysis is not far from the truth also, these guys make mad bread, plus it's easier for business to come their way based on their popularity too, If you or I and Pato seek loan from a bank now, bank will give him without stress compared to u n I, if you want to introduce a product into the market you will rather leverage on Pato popularity and connects than coming to me, just been logical tho

Good, I'm not saying dey don't make money oo, but not as they make you believe.

last time I checked, patoranking was still signed to upfront Musik. now tell me, every show and deals he's making, what percentage does he get that will give him the liver to buy 85mill car??

even Wizkid upon all him international influence never do such na patoranking go dey buy am, una go dey believe am.