7 proven lead types:

- The Secret Lead

- The Story Lead

- The Problem-Solution Lead

- The Prediction Lead

- The Big Promise Lead

- The Offer Lead

- The System Lead

https://taiosquare.com/copywriting-starter-kit/

Building blocks of a great Sales Copy:

- Lead

- Discovery Story

- Unique Mechanism

- Proof Section

- Product Introduction

- Pitch

- Offer Section

- CTA (Call To Action)

https://taiosquare.com/copywriting-starter-kit/

4 simple facts about humans:

- Humans don't say things as they truly are

- Humans always want the easy way out

- Humans don't take responsibility, they will rather play the victim

- Humans are selfish

These facts should influence how you write your copy above other things.

https://taiosquare.com/copywriting-starter-kit/

As a newbie Copywriter,

You have probably only worked with clients who sell low-ticket items and the ROI you would have gotten them might not be very impressive in numbers wise.

The smart thing to do is to specify the ROI percentage wise.

E.g. I increased their sales by 500%

https://taiosquare.com/copywriting-starter-kit/

What you are told:

• You don't need to be fluent in English to write an effective copy

• You can become a pro in as little as 6 months.

• It will be easy to make your first $10,000.

Well, those are mostly false.

What it is in reality:

• You must be able to communicate effectively in English

• It takes years to become a pro.

• Getting high-paying clients isn't for the faint-hearted

https://taiosquare.com/copywriting-starter-kit/

Being mentored and guided by Nigerians like you is a massive advantage.

They can relate with you and your experiences better, which leads to a better transfer of value.

A Foreigner can't really emphatize with your struggles.

https://taiosquare.com/copywriting-starter-kit/

Of course, you can learn Copywriting on YouTube,

But you won't get proper mentorship or guidance on YouTube.

You also won't be taught how to get high-paying clients and how to negotiate with them.

Paying for a course is always the best option

https://taiosquare.com/copywriting-starter-kit/

One of the best perks of being a Direct Response Copywriter who works for high-paying international clients is that it offers you privacy.

You don't need to post your earnings all over the internet in order to make money.

You can operate under the hood and be making millions.

https://taiosquare.com/copywriting-starter-kit/

Market research is one of the most important aspects of Copywriting.

You need to adequately understand your target audience and their pain points.

The SEAL method of carrying out research is used by many top Copywriters.

https://taiosquare.com/copywriting-starter-kit/

Trying to find Copywriting clients on Freelance sites & Job boards will yield little fruits because they are saturated.

You need to deploy certain strategies and position yourself properly to get quality high-paying clients.

https://taiosquare.com/copywriting-starter-kit/

As a Copywriter who wants to work with high-paying foreign clients,

You need to have a portfolio that you can present to these clients as a proof of your abilities.

https://taiosquare.com/copywriting-starter-kit/

Your copy has to appeal to the emotions of your reader.

99% of the decisions we make as humans are based on emotions.

Unfortunately, many copywriters try too hard to appeal to the logical left side of the brain.

https://taiosquare.com/copywriting-starter-kit/

When pitching to a client, avoid that mistake of blabbing about how 'you are Copywriter that does this & that'

Enter the conversation ongoing in your client's head:

- State the problem

- Offer a solution

- Explain the solution

- Highlight the possible outcome

Then close

https://taiosquare.com/copywriting-starter-kit/

90% of Copywriters focus on writing great Sales Letters.

The top 10% focus primarily on:

- Deep Dive Market Research

- Buyer Psychology

- Developing Intriguing Big Ideas

- Constructing Superior Offers

- Powerful Sales Arguments

- 80% Influence, 20% Persuasion

https://taiosquare.com/copywriting-starter-kit/

Contrary to what you've heard:

Twitter, LinkedIn, FB & IG are all assets for well-paid Copywriters.

What to do:

- Search for Key Names/Words

- Connect/Follow/Engage Objectively

- Make your Timeline a Stack of Valuable Info

This is the easiest way to become a Client Magnet

https://taiosquare.com/copywriting-starter-kit/