The 10 reasons why your food business needs a website

Whether you are developing your first website, adding ecommerce to your current site or refreshing your site as your shop front, online presence has taken on a new meaning.

But don’t think you have to suddenly setup a full e-commerce site, there are lots of options to get your business online. If you only sell a few products, get creative with a contact form.

If you offer a service, set up online appointments booking. If you want to display your products or services, set up a brochure with contact information. If you are targeting new customers, have your email address and contact details easily accessible on your site. Have a contact email address and connect it to your website domain e.g. my email is sue@the-website-chef.com which is more professional than thewebsitechef@gmail.com.

Here are the top 10 reasons why people invest in a great website:

(1)The majority of major business purchases start with an online search.

(2)It allows you to show your unique offering and to be competitive.

(3)A professional website immediately sends the right message to your customers and can act as a hub for all other communication platforms.

(4)Businesses without a website, or a poor website, are seen as less credible. A good website helps build trust and credibility with your customers.

(5)Your website is ‘always on’ and works for you around the clock, increasing your availability to make more sales. You don’t need to actively engage with each customer as your website can provide the information they need to make a purchase decision. Responding to potential customer queries can be time-consuming and often repetitive. Your website can save you time by answering common questions.

(6)There is an expectation from customers. First impressions count with potential customers, sending strong subliminal messages.

(7)The internet has no boundaries so you have the potential to reach a much wider market. Search engine optimization is crucial for website reach and the elements that influence ranking change frequently and one to discuss with your web developer.

(8 ) A good website can enable a small business to compete with larger businesses anywhere in the world.

(9)Collecting testimonials and reviews from various sources to display on your website gives potential customers confidence about buying your products or services.

(10)Social media reach is diminishing. You need a website even if you have a strong presence on Facebook. It’s getting harder to connect with customers on social media as organic reach plummets with each algorithm change. Social media can help your website but shouldn’t be your only online presence.


Websites offer food producers an opportunity to engage with their customers through their website. Words and photos are no substitute for sampling a product but when well-written product descriptions are combined with artful photos it is possible to influence a customer to purchase your food without tasting it.

Look for a professional photographer who can take close-up shots of your products to convey texture and colour. Show close-up photos of your product packaging, especially your ingredients.

If you are a food retailer grouping your products into categories is similar to organizing your in-store products in aisles, making it easy for your customer to find what they need.

In addition, you can categorize products by ingredients, origin, size and even price. Displaying similar products is a way to encourage your customer to buy additional items.

If you are a restaurant business your website should complement your restaurant’s décor and provide the user with a sense of what they can expect from their restaurant experience. Well-lit photos are a must as well as photos of food. No matter how well written are your food descriptions a photo here is worth a thousand words.

Showing your food values is key to identifying with your ideal customer and promoting brand loyalty. Detailing your position on sustainability and ethics and what standards you work to can all be laid out in your website in a way to attract and keep your customer coming back. The design and feel of your website plays a strong role in your marketing strategy.

A blog is an excellent way to engage your customers and is an opportunity to share business news, new product launches, recipes, and reviews whether you are a major food manufacturer, coffee shop, or a craft food producer.

At its most basic, a website gives you credibility and is an easy way to introduce customers to your business. Take it a step further, and your website gives a voice to your business, helping you to compete in these challenging times.

The price of having a good website is much lower than the price of getting left behind.

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Culled From: https://www.bia-biz.com/the-10-reasons-why-your-food-business-needs-a-website/

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•A retailer or food distributor that sells foodstuffs to people nationwide and you need a system where people can order foodstuffs from the comfort of their homes, provide details and then you get their order and you deliver.....
•You own a restaurant where you want people to order food and reserve spaces at the comfort of their homes.....
•You are a food blogger who wants a blog where you can upload recipes and monetize your videos and food tutorials.....

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Hi

INNOVATIVE FOOD DELIVERY IDEAS THAT WILL BOOST YOUR RESTAURANT OR FOOD RETAILING SALES


1.Make it easy for customers to order food anywhere, anytime

2.Use data to adjust your schedule and delivery radius

3.Introduce various payment and fulfillment options

4.Streamline the order acceptance process

5.Come up with new marketing materials and promotions

6.Pay special attention to food presentation and packaging

7.Make sure your menu is optimized for delivery

Food delivery campaigns are gaining momentum due to the dire situation most restaurants are in. Restaurateurs are being forced to adapt to a new food delivery business model if they want to survive.

Fortunately, there are small things you can do right now to make the most of your online food ordering service. Here’s how to improve food delivery service as a restaurant owner in 2022 by following these handy suggestions for online food delivery:

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How to Improve Delivery Service as a Restaurateur: 7 Tips for Success

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1. Make it easy for customers to order food anywhere, anytime
The central aspect of your food delivery strategy should be to make your online food service available to as many potential customers as possible. For example, did you know that mobile devices generated more than 50% of the world’s website traffic in the third quarter of 2020? People are on their phones a lot, browsing social media, watching videos, but also ordering food.

It makes sense, then, that your website should be mobile optimized and load just as well on any mobile device as on a desktop. Furthermore, the moment customers visit your website, their eyes should naturally fall on the order button. From there to placing an order, there are just a few steps.

My point is, make the ordering process as easy and intuitive as possible to increase your food delivery or restaurant website traffic. No extra clicks, no menu hidden away in your website’s footer.

Customers are also starting to use social media as a place to order their favorite products. So, the marketing strategy for your food delivery service should also include big social media platforms like Facebook. Enable your customers to order straight from your Facebook page using the “Start Order” CTA button.

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Other food delivery business ideas include offering scheduled delivery and the possibility to pre-order your meal when you make a reservation. Comfort and convenience are two of the main reasons why online food delivery is popular. Having the option to schedule a meal delivery, so you don’t have to stop what you’re doing in the middle of the day takes that one step further.

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2. Use data to adjust your schedule and delivery radius

Restaurant analytics are vital for the constant improvement of your operations. Gathering and analyzing data about your existing ordering customers using data analytics, IVR solutions, or social media can help you optimize your delivery service.

One way in which you can do that is by analyzing your busiest times and adjusting your schedule and delivery workforce accordingly. For example, if people tend to order more later in the day, especially very close to closing time, maybe it’s worth considering staying open a bit longer. Similarly, if there are holidays in which people order more than usual, adjust your schedule to get more business.

Analytics can also help you figure out which delivery areas are the most profitable and whether your delivery radius is too big or too small. If delivery takes you longer than estimated, you might want to deliver more closer to home.

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3. Introduce various payment and fulfillment options

Especially now, customers want to pay and get their food delivered with as little contact as possible. So, here’s how to improve food delivery service by catering to their needs: introduce brand new features that will keep them safe. Allow customers to pay online, via card, Bank transfer, and more so they don’t have to exchange unsanitary paper bills.

As for order fulfillment, give foodies options like no contact delivery where the driver leaves the order in front of the door, rings the doorbell, and leaves or minimum exposure pickup such as meeting outside the restaurant or at curbside. This will make customers feel safe ordering from you.

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4. Streamline the order acceptance process

Food delivery logistics can be a headache for restaurant owners. Still, the truth is the entire process, from accepting the order to delivering it, should be optimized for happy customers and a steady order flow.

First of all, you need an order taking app that is easy to use and allows you to accept an order in just a few taps. Also, from the app, you should be able to share an estimated delivery time with your customers and print the orders for the kitchen.

At this point, if possible, you should have a dedicated team that is in charge of preparing and packaging delivery orders, separate from the dine-in team. If that’s not possible, you should at least have a dedicated order packing area that won’t get in the way of day-to-day restaurant operations.

Finally, the delivery person should be on stand-by and retrieve the order bag ASAP without imposing on dine-in customers or waiting for a long time in front of the restaurant. This will make it seem as if you can’t handle both dine-in and delivery traffic.

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5. Come up with new marketing materials and promotions


Wondering how to increase delivery orders? One surefire way to do that is to promote your delivery service everywhere. From your website to print materials like flyers and stickers, customers should know that they can now order food from you online (and where to go to do it).

Any good marketing strategy for an online food delivery service includes promotions that are exclusive to that platform. Always have at least one promo active to reward customers that choose to order food from your restaurant. The promos should be easy to spot on your website, and at the top of your menu, so no one misses them.

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6. Pay special attention to food presentation and packaging


It’s true; your online food marketing strategy should revolve mainly around how your food tastes because that’s the main attraction. However, that doesn’t mean the way it looks and the packaging is not important. Small details can make a difference.

For example, don’t forget to add safety seal stickers to every bag to guarantee food freshness and integrity. Add small freebies like wet napkins personalized with your brand name and logo or stickers featuring your Snapchat code so customers can add you as a friend for a 10% discount.

Personalized thank you notes are a great way to show customers you appreciate their patronage. It also shows that there’s a human being behind the brand taking the time to write a few friendly words.

7. Make sure your menu is optimized for delivery
Last but not least, you have to think of food delivery optimization. Not all menu items travel well, and it’s better not to deliver them at all rather than them arriving at your customers looking like a jumbled mess. Consider removing those items that don’t travel well from your delivery menu and replacing them with something more appropriate.

Don’t worry about this costing you customers. Fans of some of your dine-in-only dishes will have a reason to visit your restaurant to enjoy them.

The packaging is also essential to a positive online ordering experience. Only use high-quality packaging that will keep the food hot, safe, and looking its best. For bonus points, don’t forget to add your branding on all packaging.

Closing Thoughts

Learning how to improve food delivery service as a restaurant owner or food retailer right now can be challenging. Luckily, it should all be part of a larger digital marketing strategy for food retailing businesses and restaurants that is no longer optional in this day and age but necessary. Food delivery trends are gaining more and more ground in the industry.

When everything is hitting you all at once, use the food delivery marketing ideas above as a lifeline to forge your own digital restaurant and food retailing business. Remember, it all starts with having a reliable online ordering system and prioritizing customer satisfaction in the food delivery industry.

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